Artist Clare Haxby created, displayed and distributed her printed promotional materials at this years annual Melbourne Cup Charity Luncheon. Her contribution towards the day’s events helped raise over $16,500 for the Ronald McDonald House Charities.
So here are 4 of the more unusual places to uncover opportunities for media coverage and PR help.
1. Follow PublicSeek on Twitter to get media coverage opportunities. Every day, Publiseek gives thousands of people around the world the chance to be covered on TV, radio, newspapers, magazines, and on blogs. If you are interested in getting some free media coverage–go to the Publiseek site to get started: http://www.publiseek.com/
2. HARO- or Help A Reporter Out–What they are looking for are experts. When a news story requires expert opinions you could be contacted and receive free press coverage–the trick is listing out your expertise so that a reporter will contact you for an interview. http://www.helpareporter.com/
4. Like Kickstarter, RocketHub is a crowdfunding platform. What makes RocketHub a little different is that they offers further opportunities to those who have successfully funded their projects in their program called LaunchPad Opportunities.
For their recent LaunchPad Opportunity: Be Almost Famous, RocketHub offered artists, entrepreneurs, musicians, filmmakers, theatre producers, designers, and other Creatives the opportunity to work with a top NYC publicist, Arien Rozelle. Arien has landed clients in The New York Times, Thrilllist, and Good Magazine. At the close of 2010, she was named one of “New York’s Top PR Firms and People: The Most Influential and Connected” by Marketing Company Sparkah.com. The winning submission to this LaunchPad received a consultation with Arien and the FeelingAnxious PR team. View the submission selected for the Be Almost Famous LaunchPad Opportunity here.
Artist Chris Osborne received this invitation–
Chris, tomorrow at 3pm you are invited to get your work seen by the world.
Join Questlove of the Roots / Late Night with Jimmy Fallon (2 Million followers) plus hundreds of others in tweeting the following:
#ArtTakesTimesSquare @ArtistsWanted – help my work get shown http://ChrisOsborne.artistswanted.org/atts2012
By tweeting this at exactly 3pm (EST) Wednesday you get:
- Your friends to see your work
- Tens of thousands of people who will be searching #ArtTakesTimesSquare to see your tweet
- If we get #ArtTakesTimesSquare trending, hundreds of thousands of people will see it.
This is in your hands, good luck!
You can also find several artworks by Chris Osborne in our Transmedia Artist Amazon Pro Store.
Some emerging artists maintain a fantasy that someone will search the web for details and put together news about them. They may even expect this and assume that is how things will happen for them. When asked for a press release or if they have a news room, in comes the attitude! They don’t have time, don’t want to “sell out”(!?) or “become corporate”(!?).
Guess what?! Your good friend, spouse, partner or a paid assistant might search the web about you and put together a news room for you but why would a news writers do all that work for free? If you want press coverage–whether an article published in a traditional print newspaper or magazine, or an online article by a contributing writer for Yahoo! or Technorati news or for a blog, then you will need to provide lots of new and up-to-date information to the writer!
Become a Press Friendly Artist (article details news rooms and why you should have one and how to get a news room).
Another assumption some emerging artists make is that news writers rehashing old content found online and turn that into an article. Wrong! Guess what news writers need? News! That news may be your exhibit, open studio, new CD or DVD, your new book, the competition you won, your fascinating art-making technique, a new project, a new website community,a new shop, a new product, etc.
Any news article writer appreciates receiving a press release! All your details should be in a press release. (It is far too time consuming for the writer of any article to track down details about an artist! It is unrealistic to ask them to do so). Send your press release so the writer can formulate and ask questions from the information in the press release. If you have news you should write a press release and send it out to all appropriate contacts. If you send out a press release it is likely that you will get an article published about your art that will bring you valuable exposure, attention, and increased sales.
This Guitar Player movie news is snowballing. I connected with the filmmaker this morning, and he sent me lots of images to use in my article for Technorati news.
Here is the link to the article I wrote this morning, published a couple of hours later:
Article first published as How Audio Description Gives Blind “Viewers” Access to Movies, Live Dance and Museum Exhibitions on Technorati.
OPPS that’s not the LINK!!!
Here is the link to Guitar Player:
Guitar Player: the Largest Crowdfunded Film Ever?: http://technorati.com/entertainment/film/article/guitar-player-the-largest-crowdfunded-film/
If you click on the hyperlink inside the article you can get your name on their website for just a $10. donation! Could be great PR!
Future updates: The filmmaker also gave me an exclusive bit of information, and said he will send some pics at a future date.
We have a new Exhibition as well as several Artist/Curator Opportunities coming up at our organization. Please consider listing these events on your the Artist Marketing Salon blog. The press releases are attached, and below is the information about the Opening Reception for our next show on April 9 – an exhibition of emerging Asian artist in NYC! Feel free to call me at 718-768-2765. Thank you!
88 35th street 3FL.
Brooklyn, NY 11232
For Immediate Release
March 23, 2011
WITHIN YOU WITHOUT YOU
Jana Benitez, Cao Yi, Taku Saito, Haeri Yoo, Zhang Yu
Curated by Michelle Loh
April 9th – May 8th, 2011
Opening Reception: 3:00 pm – 6:00pm, Saturday, April 9th, 2011
Artist Panel Discussion: 4:00pm, Saturday, April 16th, 2011
Moderator: Professor John Rajchman, Columbia University
The NARS (New York Art Residency & Studio) Foundation is pleased to present a group exhibition of New York-based Asian artists, featuring a site-specific installation and drawings by Haeri Yoo; paintings by Jana Benitez and Zhang Yu; an oil painting installation by Taku Saito; and a video by Cao Yi.
“The response of one organism to the gestures of another in any given social act is the meaning of that gesture” (George Herbert Mead). Each of the works in WITHIN YOU WITHOUT YOU is a kind of self-portrait that investigates the essential connection between the self and society; the dynamic is played out and transformed in the connection of each work to the others and to the exhibition as a whole.
Inspired by the Modern European art tradition and the elegant gestures of martial arts movement, Jana Benitez expresses an interior world with her bold murals. Combining figurative and abstract symbols with uninhibited brush work, Benitez explores emotion in human faces and figures. Her images can evoke an intense yet whimsical quarrel between vibrant internal organs and a cogitating mind. Cao Yi demonstrates solid skills in a wide variety of media including photography, drawing, and painting. The video of his photo series “Beauty in My Eyes” captures images of nature literally reflected in Cao’s eyes. His photographic gaze is insistent but illusory. Cao’s works invite viewers into a dialogue between the outer landscape and inner self. Taku Saito’s self-portraits, at first glance, appear to be emotionless, yet, the sense of isolation and determination is evident. The facial structure in the portrait is fragmented, dissolved into dripping oil. Intriguingly, the influence of manga style, and reminiscences of adolescent struggles are embedded in the paintings. Saito uses his face as the motif to represent social portraits of ordinary, everyday lives, their unexpected distractions, chaotic incidents, and survival instincts. Haeri Yoo’s drawings and site-specific wall works human sexuality, bodily tensions, illicit thoughts and oppression. Yoo uses materials, including pencil, pastels, oil, acrylic and spray paint as well as collage elements with an expressive energy influenced by traditional Korean calligraphy. Blurring the boundary between abstraction and figurative depiction, her work segregates and playfully mutates reality. Beauty and violence, light and dark are left in an inconclusive, disharmonious impasse. The female figures in Zhang Yu’s paintings share common appearances: light colored skin and dehumanized eyes against an illuminated background. Zhang’s use of snapshots, movie images, and magazine clips to depict a generic “female being” is an introspective process. Her exceptionally strong draftsmanship frees her to use canvas as the space where the intensity and complexities of the subject are bought forward. Zhang seeks the essence of human nature, which she believes can only be discovered within.
About the curator:
Michelle Loh is a New York-based art consultant who specializes in organizing art fairs and group exhibitions. Loh advises individual and institutional collectors about contemporary Asian art. Her most recent projects include FOCUS SHANGHAI: Two Contemporary Chinese video Artists at Thomas Erben Gallery, and Trans-Realism: Contemporary Art from China at Christie’s. She was part of the founding team of the Asian Contemporary Art Fair, New York, 2007 and 2008, and the co-publisher of Art Asia Pacific from 2003 to 2005.
The NARS Foundation’s mission is to provide a diverse platform for cultural exchange and collaboration among artists and curators. NARS provides an array of creative support services including cross-cultural exchanges, integrated residency programs and affordable studio spaces that support the needs of both emerging and mid-career artists. With a focus on international cultural exchange, the NARS Foundation is committed to supporting the creative professional development of artists and curators from around the world as well as community building through public programs that engage the local community in Brooklyn.
Wednesday – Friday: 1:00pm – 6:00pm
Saturday – Sunday: by appointment between 12:00pm – 6:00pm
Please call the NARS office to set up an appointment at 718-768-2765.
The NARS Gallery is located on the 3rd floor at 88 35th Street, Brooklyn, NY 11232.