Benetton in Town plaza. Česky: Benetton na Town plaza. (Photo credit: Wikipedia)
International Art Incubator Foundation – London in collaboration with FABRICA by Benetton on the PROJECT WOW!
You are invited to join the network and participate in the project:
About WOW! project
WOW! = Windows of Wonder, a non-profit art project created by Fabrica, Benetton’s grant-based innovation lab, developed in collaboration with YAI-Young Artists Incubator. WOW! was conceived by a team of under 25 year-old multidisciplinary designers. WOW! also stands for Windows of Wonder, the new United Colors of Benetton project for artists and designers from all over the planet. WOW! is a technologically innovative transmedia experience in creative expression based on a dedicated web portal and the network of “Benetton Live Windows”—the spectacular video wall shop windows of the Benetton Icon stores present in the key fashion capitals: Milan, London, Paris, Barcelona, and many more.
WOW! = Windows of Wonder, a non-profit art project created by Fabrica, Benetton’s grant-based innovation lab, developed in collaboration with YAI-Young Artists Incubator. WOW! was conceived by a team of under 25 year-old multidisciplinary designers. WOW! also stands for Windows of Wonder, the new United Colors of Benetton project for artists and designers from all over the planet. WOW! is a technologically innovative transmedia experience in creative expression based on a dedicated web portal and the network of “Benetton Live Windows”—the spectacular video wall shop windows of the Benetton Icon stores present in the key fashion capitals: Milan, London, Paris, Barcelona, and many more.
How does WOW! help artists?
On the WOW! website, artists from any field of artistic expression (animation, motion graphics, video, digital art, music, theater, performance, dance, painting, graffiti, etc.) can access information on the initiative, register and easily upload their creative contributions for direct publishing. The most interesting works will be regularly selected to be made visible also on the “Benetton Live Windows” global network. Taking part is easy and to make it even smoother the great design team at WOW! will brilliantly and respectfully adapt the work, if needed, for the different video wall formats.
On the WOW! website, artists from any field of artistic expression (animation, motion graphics, video, digital art, music, theater, performance, dance, painting, graffiti, etc.) can access information on the initiative, register and easily upload their creative contributions for direct publishing. The most interesting works will be regularly selected to be made visible also on the “Benetton Live Windows” global network. Taking part is easy and to make it even smoother the great design team at WOW! will brilliantly and respectfully adapt the work, if needed, for the different video wall formats.
