A few months ago, I pre-ordered the book How To Sell Art by J. Jason Horejs, at a special discount price. The book arrived in the mail yesterday. The cover price is $24.95
I pulled the book from the envelope and snapped this pic of the book cover. The upper left edge is a little ragged. The book was sent in a padded envelope that showed no sign of damage so I am certain that this book was not damaged in transit.
In the introduction, the author makes important points on how all artists must also wear the hat of a salesperson and that one of the most common errors is “misprioritizing”–attending to some other task while ignoring interaction with a possible buyer.
The author’s Red Dot Blog has more art sales advice.