Artists, do you want feedback from your website visitors but are unsure how to create interactions? Do you wonder how visitors to your website feel about your site design, or the over-all look of your site and ease of navigation?
If you are trying to come up with new ways to interact with your website visitors and gain feedback from them you might try your own version of a survey and giveaway (like in the example below). You could create a survey and send it to your mailing list or site subscribers, or post it to your blog. Perhaps you could ask for survey feedback and give one lucky winner an art print. I know these things may seem trite or corny, but everyone loves a giveaway! Giveaways generate excitement and interactions.
A few months ago, I received sample art canvases from a manufacturer to review on my blog. I liked the quality and price of the canvases so I asked the manufacturer to do a giveaway on my blog. Yes, one of our blog readers, in our very own Artist Marketing Resources blog giveaway, received a free canvas shipped to them at no cost by the manufacturer. Our blog post and giveaway offer created enough of a buzz that the manufacturer was pleased and offered to do another giveaway with us in the future.
You could also set up a giveaway with an art supplier or manufacturer in exchange for a similar small promotional campaign.
As a giveaway, you can do this one-on-one. Contact an individual at an art and design company and offer placement of their logo on your site (for a set amount of time) in exchange for a review of your site and their professional feedback for improving your site design and navigation. These sorts of exchanges are commonly done.
You can also offer logo placement on your site or blog to art suppliers or manufacturers in exchange for artist materials.
I received this survey recently, with a giveaway offer:
Artspecifier and Photospecifier needs your help.
Please take a few minutes and complete the attached evaluation/survey.
By so doing you will be assisting us in serving you better.
When you submit your completed evaluation, you will be entered into a lottery to win a lovely dinner for two in the city you live in! It is that simple.
We thank you for your valuable contribution and for being an integral part of creating vibrant, creative communities.