This is brand new! It just showed up on my Facebook page yesterday. I now have the option to add a Call-To-Action button to my Facebook pages. I selected “Shop Now” which allowed me to add my web store link clickable from the new Shop Now button.

Seven Call-to-actions you can select from:

• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video

You may or may not have the *Call-to-Action* option available on your Facebook page yet.  The feature will roll out in the USA over the new few weeks and worldwide next year.