Many recent Win-Win artists now participate in Artworld, among them Xavier Yarto (Mexico City, Mexico), Esra Kizir Gökçen (Istanbul, Turkey), Maša Gala (Ljubljana, Slovenia), and Marta Brysha (Tasmania, Australia). It has been my pleasure to meet all of these artists and to see and to study their work!
For artists seeking a first international exposure, an opportunity to travel and spend a few days in The Netherlands, this is a very personable, or as the Dutch would say gezellig, and intimate experience. The costs for the artist are shipping, own travel and accommodation. Arps & Co provide the gallery, local publicity, insurance, framing, hanging, and advice about the Dutch market. It truly is a Win-Win!
I think this is an excellent opportunity for international exchange, one, moreover that has a personality all of its own: quite unlike the aggression and competitiveness of a large exhibition. It brings a rounded sense of the personality of Amsterdam and of the individuals that take part.
I would like very much to see this idea extended to other small galleries with an education and charitable interest internationally. And I wonder whether funding could be found to bring talented and emerging artists from countries and circumstances where international travel and shipping would otherwise be beyond their reach? This might be done independently, for example in South Africa, India or East Asia, but it might also bring such new talents to Amsterdam. If you’re interested, then you might contact Arps & Co directly. Alternatively you might contact the Keith McFarlane, firstname.lastname@example.org. I will do what I can to connect people who are interested.
And if you’re an artist wishing to take part in the Win-Win programme and to visit Amsterdam, then contact Ella Arps at email@example.com.
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