Monochrome Images: Argentinian Photographic Artist Jose Luis Gambande

Orleans 2, photograph by Jose Luis Gambande

Although photographic artist Jose Luis Gambande chooses the subjects for his monochrome photographs on his weekly walks in cities he visits–last month he made a huge quantity of photographs on a trip to Spain and France–he does not consider himself a Street Photographer. “Usually I walk and shoot in the city once a week,” says Jose, “I take buildings and cityscapes because I like to register those things that are permanent–always there– around us. I am not a Street Photographer in the sense of taking the city movement, or the street dynamic life. I like the steady things in the city, the landscape of the permanent.”

Paris #2, photograph by Jose Luis Gambande

Jose Luis Gambande, enjoys working in digital monochrome, treating each black and white photograph like a unique thing–a unique opportunity to make each image something special.

A LA OFICINA, photograph by Jose Luis Gambande

He also loves the discovery process on the streets of cities and during post-processing of this images, stating that — “Frequently, when I begin processing an image taking off colors I discover a new shadow, a new light, a new bright that was never seen when taking the photo.”

 

 

BARRIO, photograph by Jose Luis Gambande

 

Jose Luis Gambande was born in Argentina 58 years ago. “I am an electrical engineering and work as that for my living,” says Jose, who is married and has two sons. He recalls how,in his childhood he studied fine arts and enjoyed painting–first, with brushes and paints and lastly digital painting using inkscape software.

 

CARRERA, photograph by Jose Luis Gambande

 

Always intrigued by photography but never thought he could make it, Jose only began making photographs six months ago. “I began shooting just for curiosity and found it likes me,” says Jose.

ARBOL, photograph by Jose Luis Gambande

As Jose says of his image making philosophy– “By the way, my knowledge of photography techniques is yet very limited. I like to take a good shot (with a good composition) and then make some digital operations (as little as possible) turning the image to a higher level of complexity and impact. I use an image editor. I don’t like to give a “message” with my photos, only an aesthetical representation, and maybe discover a new thing or a new view in a well-known place.”

ESTUDIO 17312, photograph by Jose Luis Gambande

 

Jose Luis Gambande offers Limited Edition prints directly from his website here. He is also available for assignments.

Jose has open edition prints available in his Saatchi Online portfolio: https://www.saatchiart.com/gambande
Follow Jose on Instagram here and on Facebook here.

SILLAS Y MESAS, photograph by Jose Luis Gambande

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Already Run a Successful Art Pop-Up? Here’s How to Embrace Ecommerce Next

sell-online

 

Pop-up shops are a popular emerging form of flash retailing that enable sellers to set up temporary stores from which to sell their products. Often using short-term sales spaces, their temporary nature makes them a more affordable alternative to opening a permanent shop, avoiding long-term rental agreements and overheads.

The pleasure of pop-ups is their ‘get it while it’s there’ vibe – because they’re not open all the time, there is an increased incentive to buy. They’re the perfect solution for someone who wants to sell their art in a place where people can see and touch it. What’s more, you can get a good idea of what sells and what doesn’t and see your customers face to face.

Pop-ups are the perfect way to support and promote an online store. If you already run a successful art pop-up, then you are a step ahead in terms of knowing your audience and what appeals to them. You can publicise your e-store through your pop-up, and your pop-up through your e-store. Setting up an e-commerce website is much easier than it used to be, and you can automate the order fulfilment process and leave very few admin tasks for yourself. So how to take that crucial next step?

Benefits of an e-commerce solution

If you already run a pop-up shop that is attracting customers, then you’d be missing a great opportunity by not having an online presence. The beauty of an online shop is that it’s open around the clock. So if someone has to rush away, you can give them a card and the chance to browse your products later. It’s also a place for you to share compelling content and stories about your art – without having to repeat yourself over and over again.

With an e-store you don’t have to worry about manning the store in person, as once set up the process will mostly be automated. You can accept transactions online through PayPal and secure bank card payments, which can be set up to incorporate delivery charges as well.

Online marketplaces

A lot of artists use Etsy to sell their products. Etsy is an online marketplace in the same way that eBay and Amazon are, but it’s much more geared towards artists and makers. It only costs $0.20 USD to list an item for sale, which is much less than the fees of some of the mainstream marketplaces. You can set up a shop on Etsy for free and list as many items as you want. In terms of retaining as much of the sale price as possible for yourself (minus charges), the top three online marketplaces for artists and designers are Etsy, Folksy and Not On The High Street.

Setting up your own store

The alternative to using an online marketplace is to create your own bespoke online store. It is not uncommon for some artists to do both concurrently, allowing you to access the Etsy/Folksy audience while also maintaining your own separate online presence. Setting up an online store can be achieved in very little time once you’ve chosen a platform you like, and many e-commerce solutions offer free trials that allow you to try them out. It’s not very hard to set up a professional-looking e-commerce website to showcase and sell your art, and for this reason alone it’s worth doing. Setting up your own online store is also a great way to start building your online brand.

Print-on-demand

Some artists prefer to take the print-on-demand route, which is another way to sell your art and designs online. Its appeal is that all you have to do is upload your artwork, and the site will take care of everything else. The downside is that for providing this service, the site will usually take the lion’s share of the retail price.

Society6 is one of the most popular print-on-demand options, as it has the most visitors and a worldwide audience. It also allows the artist to set their own profit margins – but the higher you go, the more expensive the product will be for the customers buying it. If you set your margins too high, you risk putting customers off. With print-on-demand you won’t make as much profit as through Etsy or an e-store of your own, but it can be a good place to start if you’re getting used to the idea or want to see which of your products sell best online.

Order fulfilment

If you’re going to sell your artwork online, you don’t want the order fulfilment side of things to take up so much time that you no longer have any left to create. This is why it’s a good idea to automate the process using a dropshipping merchant who will take care of your production, packaging and shipping. Search an online dropshipping supplier directory and look for one that is low-cost (so it doesn’t eat into your profits), reliable, and happy to apply your personal branding. If you’re selling through Etsy, you can set up dropshipping through their dedicated The Art of Where service.

Promoting yourself

An existing pop-up store is the perfect place to advertise that you also sell your products online. But it also goes without saying that you should also take your marketing efforts to social media. The best social media platforms for artists are Facebook, Twitter and Instagram.

The key to successful e-commerce social media is interaction. To successfully promote yourself on social media, you must do as the name suggests and be social. It is not enough to shout about what you do. To build up trust and connect with your audience, show that you are a real person by sharing works in progress, pictures of you working in your studio, and interesting art-related articles that you’ve read. Interact with your followers and with other artists and people will find you much more engaging.

Hopefully you found this article helpful. As the owner of a pop-up store you may already be quite savvy in the world of selling, which makes e-commerce the perfect next step for you. For more suggestions, check out this list of 1,100+ Places to Sell Your Art Online.

Perhaps you’ve already set up an e-commerce store for selling your art? What has the experience taught you? Let us know in the comments.

 

Kayleigh Alexandra

Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at MicroStartups.org. We donate all our website profits to charities that help people reach their full potential. Find out more on Twitter

The Museum of Modern Art, New York, Launches Louise Bourgeois Website

Louise Bourgeois

Louise Bourgeois (Photo credit: Catfunt)

MoMA launches Louise Bourgeois website

www.MoMA.org/bourgeoisprints

The Museum of Modern Art has launched a major website Louise Bourgeois: The Complete Prints & Books

This website will eventually contain  3,500 images documenting the complete prints and illustrated books of Louise Bourgeois (1911–2010), most of which are in the collection of The Museum of Modern Art. Completion of the website is expected in 2015.

In 1990, Bourgeois donated a complete archive of her printed work to MoMA. That archive will be fully available on the new website by 2015. Presently, the site represents 400 works on the themes of Spiders and printed Fabric Works. These will be supplemented each year, and organized by such themes as Abstraction, Body Parts, Motherhood & Family, Objects, Nature, and Words, among others.

With such a vast collection of Bourgeois prints to be documented, publishing a traditional catalogue raisonné in book format was impractical, requiring seven or eight volumes with limited availability, while the website catalogue is geared to the general art public. Moreover, interactive digital media allows for features that provide a vivid look at the artist’s creative process. These include searches by theme, publisher and printer, and technique, as well as an “Evolving Composition Diagram,” in which viewers immediately grasp a composition’s development. This diagram is enhanced by a pioneering “Compare Works” mode, where two sheets can be placed side-by-side to compare and contrast, with a “Zoom” feature  for studying intricate details.