Already Run a Successful Art Pop-Up? Here’s How to Embrace Ecommerce Next

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Pop-up shops are a popular emerging form of flash retailing that enable sellers to set up temporary stores from which to sell their products. Often using short-term sales spaces, their temporary nature makes them a more affordable alternative to opening a permanent shop, avoiding long-term rental agreements and overheads.

The pleasure of pop-ups is their ‘get it while it’s there’ vibe – because they’re not open all the time, there is an increased incentive to buy. They’re the perfect solution for someone who wants to sell their art in a place where people can see and touch it. What’s more, you can get a good idea of what sells and what doesn’t and see your customers face to face.

Pop-ups are the perfect way to support and promote an online store. If you already run a successful art pop-up, then you are a step ahead in terms of knowing your audience and what appeals to them. You can publicise your e-store through your pop-up, and your pop-up through your e-store. Setting up an e-commerce website is much easier than it used to be, and you can automate the order fulfilment process and leave very few admin tasks for yourself. So how to take that crucial next step?

Benefits of an e-commerce solution

If you already run a pop-up shop that is attracting customers, then you’d be missing a great opportunity by not having an online presence. The beauty of an online shop is that it’s open around the clock. So if someone has to rush away, you can give them a card and the chance to browse your products later. It’s also a place for you to share compelling content and stories about your art – without having to repeat yourself over and over again.

With an e-store you don’t have to worry about manning the store in person, as once set up the process will mostly be automated. You can accept transactions online through PayPal and secure bank card payments, which can be set up to incorporate delivery charges as well.

Online marketplaces

A lot of artists use Etsy to sell their products. Etsy is an online marketplace in the same way that eBay and Amazon are, but it’s much more geared towards artists and makers. It only costs $0.20 USD to list an item for sale, which is much less than the fees of some of the mainstream marketplaces. You can set up a shop on Etsy for free and list as many items as you want. In terms of retaining as much of the sale price as possible for yourself (minus charges), the top three online marketplaces for artists and designers are Etsy, Folksy and Not On The High Street.

Setting up your own store

The alternative to using an online marketplace is to create your own bespoke online store. It is not uncommon for some artists to do both concurrently, allowing you to access the Etsy/Folksy audience while also maintaining your own separate online presence. Setting up an online store can be achieved in very little time once you’ve chosen a platform you like, and many e-commerce solutions offer free trials that allow you to try them out. It’s not very hard to set up a professional-looking e-commerce website to showcase and sell your art, and for this reason alone it’s worth doing. Setting up your own online store is also a great way to start building your online brand.

Print-on-demand

Some artists prefer to take the print-on-demand route, which is another way to sell your art and designs online. Its appeal is that all you have to do is upload your artwork, and the site will take care of everything else. The downside is that for providing this service, the site will usually take the lion’s share of the retail price.

Society6 is one of the most popular print-on-demand options, as it has the most visitors and a worldwide audience. It also allows the artist to set their own profit margins – but the higher you go, the more expensive the product will be for the customers buying it. If you set your margins too high, you risk putting customers off. With print-on-demand you won’t make as much profit as through Etsy or an e-store of your own, but it can be a good place to start if you’re getting used to the idea or want to see which of your products sell best online.

Order fulfilment

If you’re going to sell your artwork online, you don’t want the order fulfilment side of things to take up so much time that you no longer have any left to create. This is why it’s a good idea to automate the process using a dropshipping merchant who will take care of your production, packaging and shipping. Search an online dropshipping supplier directory and look for one that is low-cost (so it doesn’t eat into your profits), reliable, and happy to apply your personal branding. If you’re selling through Etsy, you can set up dropshipping through their dedicated The Art of Where service.

Promoting yourself

An existing pop-up store is the perfect place to advertise that you also sell your products online. But it also goes without saying that you should also take your marketing efforts to social media. The best social media platforms for artists are Facebook, Twitter and Instagram.

The key to successful e-commerce social media is interaction. To successfully promote yourself on social media, you must do as the name suggests and be social. It is not enough to shout about what you do. To build up trust and connect with your audience, show that you are a real person by sharing works in progress, pictures of you working in your studio, and interesting art-related articles that you’ve read. Interact with your followers and with other artists and people will find you much more engaging.

Hopefully you found this article helpful. As the owner of a pop-up store you may already be quite savvy in the world of selling, which makes e-commerce the perfect next step for you. For more suggestions, check out this list of 1,100+ Places to Sell Your Art Online.

Perhaps you’ve already set up an e-commerce store for selling your art? What has the experience taught you? Let us know in the comments.

 

Kayleigh Alexandra

Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at MicroStartups.org. We donate all our website profits to charities that help people reach their full potential. Find out more on Twitter

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We’re Adding Artist Prints and Posters to Our Japan Store

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We’ve had an Amazon store for several years with monthly sales of artist posters and prints. Now, Amazon is allowing us to list our art prints and posters in their Japan Amazon store.

We have to list each item one at a time, and it takes 24 hours before buyers can purchase the items. But we’re excited to see how our sales will increase by offering our best selling items to buyers in Japan.

Jimi Hendrix and His 1969 Corvette Stingray by Chris Osborne

Jimi Hendrix and His 1969 Corvette Stingray by Chris Osborne

Our first Japan listing:
Jimi Hendrix & His 1969 Corvette Stingray- Poster by Chris Osborne [並行輸入品]
http://www.amazon.co.jp/dp/B01CJ785GW

Apply Now for Launch of Amazon’s New Handmade Marketplace of One-of-a-Kind Products

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Just two days ago, Amazon launched a new handmade marketplace, some say to compete with Etsy. Handmade at Amazon is a new store on Amazon.com for invited artisans to sell their unique, handcrafted goods to Amazon’s hundreds of millions of customers worldwide. They are still setting up shop, but invite artisans to apply to be a part of their launch.

You handmade items must meet Amazon criteria, and you have to complete an application to sell them in this new handmade marketplace here.

If you’re looking for more places to sell, try our 1,100+ Places to Sell Your Art (buy on Selz with credit card or via PayPal option here.)  

Image courtesy of Serge Bertasius Photography at FreeDigitalPhotos.net

Amazon Identifies Art With High Buyer Interest (Part 1)

Amazon dot com sent us a list of our store artworks that receive a lot of interest from shoppers but are not getting equivalent sales. They suggested that we set up some promotional offers to get those interested to make the decision to purchase the artworks. So for a limited time we’re offering two popular prints by artist Walt Curlee at a special reduced price.

Taking Pumpkins to Market, Walt Curlee

Taking Pumpkins to Market, Walt Curlee

Walt Curlee’s, Taking Pumpkins to Market, is now available at a special discounted price through October–on Amazon here.

Shucking and Storing the Corn in the Corncrib Giclee Print on Paper by Walt Curlee

Shucking and Storing the Corn in the Corncrib Giclee Print on Paper
by Walt Curlee

Shucking and Storing the Corn in the Corncrib Giclee Print on Paper by Walt Curlee  on sale on Amazon here.

Steve McQueen & 1968 Mustang Gt by Chris Osborne

Steve McQueen & 1968 Mustang Gt
by Chris Osborne

Own a piece of history when you buy this Chris Osborne Giclee print Steve McQueen & 1968 Mustang GT available on Amazon here at a special price. Chris’ painting was recognized and appreciated by Steve McQueen’s son, who published it in a special book about his famous father! In addition, Chris met and hung out with Steve McQueen, when she was a teenager, along with her famed photographer friend Herb Ritts, one day when they visited the actor’s beach house.

SOLD! Art on Amazon USA Now Listed On Amazon Japan + Amazon Euro

Chris Osborne's Robert Johnson and the Blue Terraplane limited edition poster in our Amazon store (click image)

Chris Osborne’s Robert Johnson and the Blue Terraplane limited edition poster in our Amazon store (click image)

Recently, Amazon USA sellers were offered options to expand their store listings to Amazon store sites in Europe, Japan and all over the world.

Shortly after apply this option to my Amazon store, a buyer in Europe ordered Chris Osborne’s limited edition Robert Johnson & the Blue Terraplane poster, available on Amazon here. The poster buyer paid the extra shipping from the USA to Europe.

If you are an artist with print editions and posters especially, we will review your art for our store. If we think that it will sell on Amazon, we will add listings of your art to our store–find out more here.

Coon Gap Hollar and other Walt Curlee Americana #Art Prints

Coon Gap Holler, oil painting, Walt Curlee

Coon Gap Holler, oil painting, Walt Curlee

 

We are pleased to feature talented artist Walt Curlee, now offering Giclee prints from his oil paintings in our Amazon store. Coon Gap Holler is one of ten new available prints. View five more Walt Curlee prints now on Amazon here.

Coon Gap Hollar, above, is available on Amazon here.

 

Blackberries Rural Farmland Panorama, oil painting, Walt Curlee

Blackberries Rural Farmland Panorama, oil painting, Walt Curlee

 

You’ll find more information of Blackberry Patch Rural Farmland Panorama here.

 

Appalachian Pumpkin Patch, oil painting, Walt Curlee

Appalachian Pumpkin Patch, oil painting, Walt Curlee

 

Appalachian Pumpkin Patch available here.

 

Autumn Wheat Harvest,oil painting, Walt Curlee

Autumn Wheat Harvest,oil painting, Walt Curlee

 

Autumn Wheat Harvest  on Amazon here.

 

Small Town Winter Landscape, oil painting, Walt Curlee

Small Town Winter Landscape, oil painting, Walt Curlee

Giclee print from Walt Curlee’s oil painting Small Town Winter Landscape now on Amazon here.

Art in Amazon Store

Elegantly Gold, Hena Tayab Photographic Fine Art Print in Limited Edition of 50, framed and matted (click image)

Elegantly Gold, Hena Tayab Photographic Fine Art Print in Limited Edition of 50, framed and matted (click image)

Farmlands, Lynne Friedman, oil painting on canvas 36 x 48 inches, Inspired by the farm land on Long Island near the Parrish Art Museum shipped flat unframed

Farmlands, Lynne Friedman, oil painting on canvas 36 x 48 inches, Inspired by the farm land on Long Island near the Parrish Art Museum 

 

Periphery, Emily Puetter

Periphery, Emily Puetter (click image for details)

 

A Poet’s Forest, Kathryn Arnold, Limited Edition Print of 100, signed and numbered, Image Size  approximately 12 x 12

A Poet’s Forest, Kathryn Arnold, Limited Edition Print of 100, signed and numbered, Image Size  approximately 12 x 12 (click image to purchase a print)

New Drawings, Limited Edition Prints, and Landscape Paintings Added to Amazon

We’ve been adding new art to our A-mazon.com store this week–prints, drawings and paintings.

Periphery, Emily Puetter

Periphery, one of 5 drawings by Emily Puetter now available on Amazon

 

Buy Periphery online from the trusted A-mazon.com site here.

 

Artist: Lynne Friedman Ulster Summer 30x40 oil on canvas original Painted in New York State's Hudson Valley and inspired by the large agricultural fields and panoramic fields shipped flat unframed

Ulster Summer, oil painting on canvas, 30 x 40 inches, Lynne Friedman
Painted in New York State’s Hudson Valley

 

View the full details for this painting on A-mazon.com here.

 

A Poet’s Forest, Kathryn Arnold, Limited Edition Print of 100, signed and numbered, Image Size  approximately 12 x 12

A Poet’s Forest, Kathryn Arnold, Limited Edition Print of 100, signed and numbered, Image Size  approximately 12 x 12

 

We have two available print editions from Kathryn Arnold –view them here and here.

 

Entwining Tomatoes,  giclee archival inks and archival paper, 15x11, limited edition 1/50 signed, print from original pen and ink drawing created in Annaghmakerrig, Ireland at the Tyrone Guthrie Center Conservatory Gardens,  Lynne Friedman

Entwining Tomatoes, 15×11, limited edition 1/50 signed, print from original pen and ink drawing created in Annaghmakerrig, Ireland at the Tyrone Guthrie Center Conservatory Gardens, Lynne Friedman

Find Entwining Tomatoes on A-mazon.com here.

 

5 New Framed Floral Still Life Oil Paintings on Amazon

We’ve added five new oil paintings to our A-mazon.com store.

Peonies, Teacup, Fan & Chinese Vase, oil painting by Gray Jacobik

Peonies, Teacup, Fan & Chinese Vase, oil painting by Gray Jacobik

 

Peonies, Teacup, Fan & Chinese Vase is an oil painting on linen on panel 20×16 inches, framed in a gold (wood) plein air frame that adds 3 inches (7.6 cm) all around.  This painting is dated and signed by the artist on back. This artwork ships with a digitally registered Certificate of Authenticity. Buy it here.

Tea & Crabapple Blooms, oil painting by Gray Jacobik

Tea & Crabapple Blooms, oil painting of  by Gray Jacobik

Tea & Crabapple Blooms, oil painting on linen 12×12 inches( 30×30 cm) framed in a 3-inch wide gold Plein air frame that increases the dimension to 18×18 inches. Buy this painting here.

A Spill of Mock Orange, oil painting by Gray Jacobik

A Spill of Mock Orange, oil painting by Gray Jacobik

View detail photos and find out more about this painting here.

Tea Roses, oil painting by Gray Jacobik

Tea Roses, oil painting by Gray Jacobik

Find close-up views of this painting here. 

A Thirst For Knowledge, oil painting by Gray Jacobik

A Thirst For Knowledge, oil painting by Gray Jacobik

Review the full details for the painting A Thirst For Knowledge here.

We’re working to add 100-200 more artworks to our A-mazon.com store. If you are an artist or craftsperson creating original work, find out how to sell with us by clicking here.

According to Global Study Online Art Sales To Grow Fast

According to a New York daily news article, the online fine art market is expected to more than double to $3.76 billion in the next five years.

Younger collectors and first-time buyers seem to prefer buying art online rather than in art galleries.  Yet online art sites do not threaten gallery sales in the same way Internet availability has undermined the film, print book and music recording industry.

Ebay to set up something like the Amazon fine art sales platform.

Read the full article here.

Ownza: Easy Way to Make Money Online

I signed up with Ownza. When I made some purchases on Amazon, Ownza gave me the option to share each item. A couple of days after I made my purchases, I received email notifications:

Good news. You have a payment of $1.59 pending to be credited into your Ownza account for purchasing something through Amazon for $69.35.

Good news. You have a payment of $1.86 pending to be credited into your account for purchasing something through Amazon for $69.24.

It’s easy to sign-up for Ownza and share your online purchases for cash back.

Amazon To Dominate Online–We are growing our Amazon art store!

 

According to the number one online news source Yahoo! in their Yahoo! Finance feature article, Forget Apple, Forget Facebook: Here’s The One Company That Actually Terrifies Google Execs, that company topping all the giants is Amazon!

Our own Transmedia Artist AMAZON Pro store http://www.amazon.com/shops/TransmediaArtist sells only artist-made! The store is just one year old and has had consistent monthly sales.

We plan to grow too! Follow this blog for more announcements and calls for art in future.

LIKE our Transmedia Artist Amazon Pro Store Facebook fan page:  http://facebook.com/TransArtStore

 

Our Amazon Store 1st Anniversary

The Transmedia Artist Amazon Pro Store opened last year in July. The first weeks were all about completing several pages of online forms for each product listing added, and researching keyword search terms to apply to each artwork listing. There have been sales each month since the store opened. The top-selling store artists are Chris Osborne, Marta Lowndes and Terry Luc. So far we’ve sold two of Marta’s paintings on canvas, and have two more paintings by Marta still available. You can view the listings for the paintings here and here.

We continue to have repeat sales of the limited edition poster art of Chris Osborne and Giclee print art of Terry Luc. The two most popular posters by Chris Osborne are Jimi Hendrix & His 1969 Corvette Stingray-( link to purchase poster on Amazon http://amzn.com/B005H0NYRE), and James Dean & the ’49 Mercury ( link to purchase poster on Amazon http://amzn.com/B005H0O64O )–both posters pictured below along with Terry Luc’s America 1  print. (Link to purchase America 1 on Amazon:  http://amzn.com/B005I6CRT8 )

James Dean and 1949 Mercury, by Chris Osborne

America 1, limited edition print on paper by Terry LUC

Jimi Hendrix & his 1969 Corvette Stingray, by Chris Osborne, available as Giclee print on canvas in 3 sizes formats and as limited edition poster print

NY Arts Magazine Promotional Ops For Artists

NY Arts Magazine Announces Promotional Opportunities For Artists 
  • For 17 years NY Arts Magazine has been continuously publishing, promoting & supporting over 20,000 artists, writers, curators and more.
  • Their website gets 3,000,000 hits per month and their daily newsletter reaches 16,000 subscribers
  • In conjunction with international galleries they are offering monthly promotional/exposure/opportunities in print and online at NY Arts Magazine.

To participate in these publicity opportunities contact marketing.nyarts@gmail.com

Note: For artists who are uncertain how to approach such an opportunity–our ebook guides you and provides several e-letter formats for you to use as your own.

The Artist Marketing Resources ebook guide is available on the Smashwords site downloadable to Amazon Kindle, Sony Reader and in other formats such as Text file, Word: http://www.smashwords.com/books/view/55939

and directly from Artist Marketing Resources –here: http://artistmarketingresources.webs.com/

Also, on Amazon Kindle: http://www.amazon.com/dp/B006YCZSTG 

New Amazon CD Trade In Program Gets You Store Credit + More Space

Have art books on your Amazon wish list you’d really love to get? ( I know my wish list is long.) Have CDs taking up space?

Amazon recently announced that they are offering a CD Trade-In Program…

Once limited to more expensive trade-in items camera gear, Kindle, iPad, iPhones, and Android tablets, Amazon’s CD Trade-In Program now let’s you search for CDs to trade-in (if they meet their acceptability criteria), ship them for free at their cost, and after processing, receive an Amazon Gift Card directly into your account.

Trade-in values start at $0.50 and go up to $6.40, $10.00 etc.

Amazon does not resell used CDs, though a variety of used and like-new offerings are available through their marketplace. It’s actually third-party merchants handling this trade-in process. If you’ve migrated to an all digital library  and still have CDs taking up space, this Amazon trade in offer may be the way to go.

Art on Amazon–A Google+ Public Page

(please ignore this verification code: {EAV:f3a728645d545cb0}) If you like using Google+ you may have noticed the option to create a *page* and make it *public* to all Google+ users. Yesterday, I created a Google+ page for the Transmedia Artist Amazon store. I named this Google+ page Art on Amazon.

I used the Artists on Amazon logo above, but simplified the page name to Art on Amazon to bring more people interested in art to the page. This new Google+ page is more than just a static profile page. I will continue to post items to a stream from this page and encourage artists selling in the store to do so as well.  I have already added several items listed in the Transmedia Artist Amazon store. Visitors may comment on these and other  posts.

The Art on Amazon Google+ page is a great place for artists selling in the Transmedia Artist Amazon store to post more about their art and interact with buyers. For instance, artists may share details and behind the scenes details and photos about the making of an artwork, or share photos from an art exhibition, and more. This will help bring interest and buyers. I plan to post to the Art on Amazon Google+ page daily, and would like to see store artists post as well.

All are welcome to the Art on Amazon Google+ page.

Sneaker Dog Video

Artist Jerry Gonzalez had the right idea when he created this cute little video short to promote his print edition Sneaker Dog. Each print is on Hot Press Rag 310g fine art paper and retails for $30. Click here to view & buy.

I Uploaded My E-book to Amazon Kindle This Morning!

Cover of "Kindle Wireless Reading Device,...

Cover via Amazon

Have you been wanting to add an ebook to Amazon so you can tap into the Kindle market to create an additional income stream that will generate additional cash flow?

OK, I have delayed uploading my 90 page ebook manuscript to Amazon Kindle, but finally decided to give it a try this morning. If you have ever tried to upload your ebook to Amazon, or other ebook sales site such as Smashwords or Create Space,  you know there can be frustrating formatting requirements and issues. Like CreateSpace and Smashwords, Amazon also had its own unique manuscript format requires. It was a bit of a nightmare for a while. I spent hours formatting my manuscript to get it just right for acceptance to each site. But now, at last, Amazon has gotten around those problems! Amazon no longer requires specific formatting exclusively but accepts a variety of manuscript formats! I uploaded my ebook, The Transmedia Artist Guide to Making Artist Submissions, this morning in less than 15 minutes! My ebook will be available to buyers in 12-24 hours.

Image above right: an Amazon Kindle Reader

SOLD! in the Transmedia Artist Amazon Pro store—Painting on Canvas titled Fugue 6 op 92 by Marta Lowndes

SOLD! in the Transmedia Artist Amazon Pro store—Painting on Canvas titled Fugue 6 op 92 by Marta Lowndes