Plans for Promoting Your Art in the New Year

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Maybe you’re feeling a bit rusty after taking time off during the holiday season and now you’re eager to reset and restarted in the new year with new ideas and new plans for your art. Many people have mixed feelings right now–during the first week or two of a new year–and you may too. Some may feel eager and optimistic, even wistfully hopeful for the months ahead, while others tend to be more earth-bound in their expectations.

Right now could be a good time for a reality check and a little tough love, especially when it comes to where and how best to place your efforts when it comes to promoting your art.

Here are some thoughts on getting off to a good start in 2017!

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So you want more visibility for your work in 2017! Great goal! How do you spend your time wisely to reach your goals?

While, yes, there are plenty of art magazines and blogs that will feature your work at no cost,  do you really know how and where to find all the best opportunities for your work? And, by the way, what is the best way to show your art to magazine editors? How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime?

Plan to use your money and time wisely and effectively in 2017 

The internet has powerful search tools that cost you little more than your time, the cost of a computer, and the price of an internet connection. But, is spending hours and hours of your time searching online wearing you down and discouraging you? It can get pretty dull day after day, and confusing–just how do you organize what you’ve found?

The True Costs

Have you really calculated how much an hour of your time is worth and then multiplied your hourly worth and expenses by the total number of hours spent searching? Wouldn’t you rather be spending your time making more art and getting it out to the best opportunities as quickly as possible? Also the time you spend searching online may be time better spent developing your pitch and actually getting your CV, Artist Statement and artwork images out to be viewed and reviewed.

And how about your jpeg images — are they professionally labeled for submissions? That alone can take hours of your time.

We’ve understood all of these things for a very long time! Artist Marketing Resources recently celebrated its 8 year anniversary providing artists with information resources and opportunities. That’s right, we’ve spent the past eight years compiling valuable resources for artists, working with artists, and helping artists understand how best to present their work.

Now here’s where the reality check and tough love come in.

Why do what others have already done and are making available to you?

If you really think that you can go online and find hundreds and even thousands of opportunities for your art in an afternoon or two of online searching then you are just not being realistic. You couldn’t get that accomplished in weeks or months even. You may not be spending your time productively. You may be caught up in what is known as busy work. You work hard every day but you are just not sure that you are engaged in the right efforts to reach your goals. By not calculating your true cost in time and total long-term expenses you may be spending your time, energy, and resources where they are least effective. How many valuable opportunities are you missing out on while placing your efforts in the wrong place at the wrong time?

Don’t re-do thousands of hours!

We’ve already spent thousands of hours doing the research for you and we want to share that information, to help you. We want you to put your valuable time and other resources toward your creative work. We’ve already spent thousands of hours organizing resources to help you cut back on your expenses. Don’t repeat our efforts!

Calculate Your True Costs

Realistically, why not calculate what an hour of your time is worth–give yourself  an hourly salary amount of $25-35, and add your hourly internet connection cost + the cost of computer use + overhead + utilities. That’s how any business calculates their expenses.

( If you are not familiar with the term overhead–it’s just that–how much does it cost for you to use the space, or to have the roof over your head,  while you use your computer and do your research? That includes calculating the square footage of your office space, and the corresponding  percentage amount of your rent or mortgage payment, insurance, property taxes, utilities, furniture, equipment and any other expense involved for you to use that space.)

If you can immediately cut those expenses and research time down to a fraction, wouldn’t you do that?

That’s what we are offering you.

We’re sharing thousands of hours of research at a fraction of the cost of to you and at a fraction of what others would charge if they had our resources.  Yes, we’ve been told that an e-list sold by others for $150 only contains listings for art galleries in one country–Italy.

Our e-list of art galleries is a fraction of the price and contains extensive galleries listings within all 50 states in the US and extensive listings of art galleries in countries Internationally. Plus our e-list resource contains gallery submission guidelines and policies–highlighted in red so they are easy to find. Our art gallery e-list consists of over 560 pages and approximately 10, 000 art gallery listings.

We also offer an extensive resource e-list of art licensing companies and their submission guidelines, a resource e-list of art magazines and publishers, other of our resource e-lists feature print sales opportunities, photography agents and sales venues, and another on art consultants. And if you need help with your submissions we have an ebook guide, and offer one-on-one services.

Again the question we asked at the outset–How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime? Plan to use your money and time wisely and effectively in 2017 by letting us help you.

 

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Etsy Sellers Turn Your Shop Into Your Own Website With Pattern

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Etsy sellers, Etsy has launched Pattern that allows you to turn your shop into your own website   <Get a 30 Day free trial.

You’ve already uploaded your images, descriptions, prices, and keywords into your Etsy shop. No need to do it all over again. Now with just a couple of clicks you can turn your Etsy shop into your own website.

To get started on your Pattern site you first turn on Direct Checkout with just a click. Purchases made through Direct Checkout are fully protected by Etsy and provide the most secure payment experience.

According to Etsy, Direct Checkout attracts more buyers –globally and mobiley–allowing them to pay with a variety of currencies.

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Artsyo: Where Artists Sell Their Original Art to Buyers in Their Neighborhood

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I like finding art sales sites, such as Artsyo, that understand their market. Artsyo is an online art sales site for artists who live in Seattle, Washington, USA, and for local art buyers.

The Artsyo tag line–Buy Original Art From Artists In Your Neighborhood– invites buyers to get to know local artists to purchase art from them direct. All artworks listed on the Artsyo site have retail prices. When buyers find an art piece of interest on the site, they can click the Buy button and send an email message to the artist to begin communications.

Recollect 2, John Breitweister

Recollect 2, John Breitweiser

One of the artists on Artsyo, John Breitweiser, l recognized from his art pins on Pinterest. I’ve already liked and pinned many of his colorful fine art pieces to my Pinterest boards. I’d definitely want to buy art from John Breitweiser if I lived in Seattle or planned to visit. Artsyo has a Pinterest account here. Follow artist John Breitweiser on Pinterest here.  Get to know any artist using social media before you buy art from them! It makes buying fun and interesting. Artists, get to know potential buyers using social media.

Artsyo is just one of thousands of sales venues on our e-list for artists.

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Two 30 Second Videos: Where Artists Meet Art Buyers and Art Lovers

Dear Artist,

Let me share with you two videos, each 30 seconds in length, that introduce Artworld and the community it represents. If, having seen the videos, you wish to support Artworld, then please share them with your fellow artists, especially those not yet taking part. Artworld is an excellent idea, strongly supportive of artists and the arts. It needs, and I believe it deserves, your support!

Here are the videos: one for art lovers and buyers, and the other for artists taking part. Artworld charges neither fees nor commissions. It presents your work beautifully. Not only that, and it connects you directly with buyers in your neighbourhood or “armchair travellers” a continent away. Why not take a moment and see for yourself? I’m certain you’ll be interested! And should you wish to take part, check out the Step by Step Guide. It’s your art at their fingertips. And just one tap!

Yours Sincerely,

Keith McFarlane

P.S. Artists don’t need an iPhone or iPad to take part. Upload your work from any browser, on a PC, Linux or Mac. For details of registration and how to upload your portfolio refer to the Step by Step Guide. Artworld also has a Facebook Page dedicated to the work of participating artists, and many of our artists are exceptional, established and emerging artists of international rank.