Rarify: New website aims to connect art and design collectors around the world

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Paul Shanley, founder of Rarify(www.rarify.net) a new website for collectors of art and design, asked us to share the news of his site launch on March 9th–today! Rarify aims to connect collectors of art and design around the world, allowing them to showcase their collections and find rare items from like-minded collectors.

 

Many artists are also collectors and this site may be a place for you to make connections.

 

The exclusive collectors’ community at Rarify is a place where users can store and showcase their collections, find rare art and design works from internationally recognised artists and connect with like-minded collectors and industry professionals.

Through a sophisticated recommendation engine, Rarify will learn a user’s preferences and recommend artists, designers and collectors they may be interested in.

“We’re really excited to bring Rarify to the art and design world. It’s a place where collectors can showcase their collections and also meet others who share their passion. We’re excited about the energy that this community of collectors will bring with them” said Paul Shanley, Rarify’s Founder.

Shanley, an avid collector himself, started Rarify after realising that the options for art and design collectors to connect and find rare items were limited.

“More and more people are choosing to invest in art and design. But the industry hasn’t really reacted to this and the tools available for collectors to find items they love haven’t really changed. By giving collectors a way to showcase their collections and connect with other like-minded collectors, we’re giving them the ability to find art and design items on an unprecedented level, some of which would usually never be seen on the market again,” added Mr. Shanley.

Users can register at www.rarify.net.

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How Do Artists Create and Cultivate Relationships With Collectors

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I recently connected with Sofia Perez, editorial director of the Clark Hulings Fund, on the Quora question and answer site. On Quora she asked a question about how artists cultivate collectors. Sofia created an article from the responses she received, including mine. The Q&A has finally gone live on their site. Here’s the link to the article: http://clarkhulingsfund.org/qa-cultivating-collectors/.

Thanks, Sofia!

ArtandOnly A New Online Platform for Art Collectors

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Julie Engelmann of ArtandOnly, a Swiss based art collector platform, e-mailed to let us know that since their launch a few weeks ago, they are rapidly attracting collectors from all over the world who have been looking for a new platform that is on the cutting edge of today’s global art market. ArtandOnly has quickly become the première destination for both art lovers and collectors.

I asked Julie how artists are selected for the ArtandOnly site. According to Julie, the ArtandOnly curatorial team evaluates each emerging artist’s background and education, and looks into prior exhibitions and “who and how the artist has been represented so far. Of course the most important part is the work.” Julie said that their team of curators team has a certain vision and will decide about the overall impression of the work– if it is aligning with that vision.

ArtandOnly Founder Frédéric de Senarclens

ArtandOnly Founder Frédéric de Senarclens

Frédéric de Senarclens launched his new venture ArtAndOnly after seven years in Asia running one of the most successful galleries in Singapore.  Now he has taken his passion, expertise and extensive personal relationships with artists, collectors, dealers and gallerists and expanded into the global online market by developing a new and innovative online art marketplace. ArtAndOnly is a powerful and integrated sales platform that connects collectors and artists to a network of  professionals specializing in contemporary art across many disciplines.

“Once you look at the current marketplace you begin to see the limitations of a physical gallery space. By dematerializing the old brick-and-mortar model, we are able to give collectors a unique opportunity to access the global market directly” de Senarclens said.

RIght ronga, Pascal Dombis

Right ronga, Pascal Dombis

 

ArtAndOnly’s timing couldn’t be more perfect. Artists have also been searching for new ways to access the market, establish direct relationships, and gain greater reach and exposure. This platform provides those connections and exclusive consignments when the other players do not.

 

Chaos San Sebastian, bronze sculpture, Jedd Novatt 

Chaos San Sebastian, bronze sculpture, Jedd Novatt

 

Frédéric de Senarclens has set himself apart in another way– “We think buying and selling art online should be a full-service experience. We look forward to being a trusted partner through the entire process, with advice and a personal touch every step of the way” de Senarclens said.

 

untitled 129, work by Armen Agop

untitled 129, work by Armen Agop

Not only do they offer customized services from search and acquisition to delivery and installation, but their newsletter and editorial blog, Le Journal provides invaluable information on important market trends, updates about artists and their works, and insight from industry experts, curators, and the art world’s most respected writers.

enattente, Yves Dana

entente, Yves Dana

“We are reshaping the art world by providing greater transparency and direct access to the market. Collectors from all over the world have immediately begun to take advantage of ArtAndOnly’s unparalleled platform” said de Senarclens.

You can join the ArtAndOnly network today, and find out more at www.artandonly.com

Aggregation 10, Kwang Young Chun

Aggregation 10, Kwang Young Chun

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#Artists Connect With Upcoming 2017 Curated Projects Early

The Artful Eater project, previewing in 2017, is new curation of art and restaurant culture presented by London-based Artful & Company.

Follow Artful Eater on Twitter here to tweet your art images and links to get your work viewed by the curators of this project.
Read the Artful Eater’s forthcoming articles on the Medium here to keep up with this project.
Restaurants and art have had an interesting history. Famed restaurateur Michael Chow was known to have kept a bound book with blank pages for artists to draw to create a work for him while they dined. Mr. Chow was known to have traded food for artworks as a pioneering restaurateur art collector. And some of the famed artists known to have dined at his Mr Chow New York restaurant included Andy Warhol, Jean Michel Basquiat and Keith Haring.
Andy Warhol, "Michael Chow," 1980

Andy Warhol, “Michael Chow,” 1980

Michael Chow purchased art for his collection, beginning in the 1960’s, from such UK artists as Peter Blake, David Hockney, and American artist Jim Dine. Some restaurateurs today who have large art collections include Leah Chase and Matt Haley, and Wolfgang Puck decorates his restaurants with the works of top contemporary artists.

Artists Building Relationships With Art Collectors

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The idiom or aphorism “God is in the details” expresses the idea that whatever you do you should do it thoroughly and completely. I like to think of such thoroughness as “leaving no stone unturned,” that is, let no detail –no matter how small — go unexamined. And, yes, for any artist “it’s the little things that count” when it comes to establishing relationships with collectors. Those are some of the things that I took away from my conversations with the art collector and entrepreneur Dean Cameron and artist Rush Cole. Yet, surprisingly enough, neither could seem to recall specific moments or words, just that they began to talk, kept the conversation going and art entered into private art collections.

“Life is short, art long, opportunity fleeting, experience treacherous, judgement difficult.” Hippocrates

Dean Cameron says, “I love it when an artist shares their truth about their artwork and even what it means to be an artist (the struggle is real). I enjoy getting to know them personally and not just their pedigree. There is a lot of very beautiful artwork out there and visual attraction can sure get the conversation started, but what usually prompts me to purchase is when I have developed a relationship with that artist. Nearly every painting we own has a story of some type.”

Dean recalls a relationship with an artist that started as a chance meeting at a printer. “The Artists name was d l’Aigle. He was having printing done as well and he and I struck up a conversation. In a very similar fashion he and I became friends, as well as me becoming his publisher. I helped him sell numerous prints and originals. Sadly we lost d’lAigle a couple of years ago. Pam and I own 3 originals. If there is a single key…say hi and strike up a conversation. Even just say hello!”

New Mexico artist Rush Cole

Artist Rush Cole (photo: Herschel Mair, Santa Fé, NM)

Rush Cole recalls that, “Dean and I met on Facebook several years ago through a mutual friend, Marcella Rose…I’m thinking it must have been somewhere around 2005-2007…it’s all a little vague. At any rate, Dean and I communicate occasionally online. Recently, I posted a flurry of artwork from my website rushcolefineart.com and he purchased a small painting.
"YOUNG PUEBLO MAIDEN", 18" x 26", Oil on canvas, Gallery-wrapped: $5500.

YOUNG PUEBLO MAIDEN, 18 x 26 inches, oil painting on canvas, $5500.

 

Rush Cole’s words remind me of the importance of starting the conversation. No need to wait until you have the perfect elevator speech or business card. (Don’t make excuses, or justify not taking action). We are all human. Others may not remember the exact words or moment you first spoke, but they will remember that you connected with them. Get the conversation started and keep it natural. Have lots of conversation too!

Dean Cameron also values his friendship with Marcella Rose, saying, “If I remember correctly, she called me on the phone to ask me about my business at the time American Fine Art Company. We met and it developed from there. I saw her work and got to know her as a person and we hit it off from there. After meeting her and getting to know her, we developed a relationship of me being a publisher for her as well as placing her works in a local gallery.   The first business deal developed when a bank president I know was buying a new condo and the designer asked me if I could show her a collection of some of our artists. She loved an abstract series of Marcella’s and asked for prices of canvas giclees and originals. She chose the giclees…. (I now own the originals…). Marcella has developed an outstanding art career for herself in Minnesota and her works are selling like hotcakes. She is a Flootie artist as well. Pam and I own 10 of her original paintings and 4 of her prints. We talk often and help each other when we can. What inspires me is when someone else is inspired. My advice to artists is to be “engaged” with people. Not everyone will buy your art but friendships and networking lead to opportunities. I can’t tell you how many business deals have developed between friends of friends and a good word.”
MarcellaRosebronze

 Last year, an Artist Marketing Resources article (read it here ) featured some of the many art projects of Dean Cameron, including mention of his private art collection of over 200 paintings and numerous prints. In a more recent conversation, Dean said–“I am privileged to have made many artist friends (some I have had professional relationships with as well). In many cases I have tried to help artists build relationships through networking without contractual binds as well. Funny thing I have always believed in the cheesy “what goes around comes around” philosophy. Of the over 200 paintings Pam and I own a good 50% are from artist friends. I tell many, that most successful artists sell a lot of work BECAUSE of the Internet. It’s about building relationships and trust in your brand. People buy online when they trust the quality of work or the merchant that is selling it.”

Even Dean Cameron’s online gallery, Flootie, is set up to make connections with each of the artists there. Rush Cole is a Flootie artist member and you can review her portfolio here.

Dean Cameron invites both artists and collectors to connect with him via email (info@flootie.com) and join in the discussions on his Facebook gallery page here.

How Will The Upcoming Facebook Changes Impact Your Facebook Page ?

Facebook– that ever-changing social media platform– has announced that it’s ready to make more overall changes, admitting that this scheduled new formatting could negatively affect your Page’s reach.

So, if you created your artist page, or small business page on Facebook, and have even paid for Facebook ads that brought “Likes” to your page, will all that fade into the background along with your page? Has developing your Facebook page been worthwhile for your business? Or is it time to shift your focus to new ways of getting visibility?

For some time, I’ve advised artists that Facebook ads bring “Likes” not sales. When you pay for any ad it will drive some traffic. But as soon as you stop paying for those ads, they disappears and are forgotten.

Feature articles on Artist Marketing Resources are better than paid ads because our feature articles become a permanent part of Google search engine and other search engine results. Artist Marketing Resources and our friends and associates work to bring you visibility.

Since we launched on Feb 3, 2009,  Artist Marketing Resources has published articles featuring artists and art events. We’ve had people find and continue to comment on our articles that we published years ago!

Why do a feature blog article with us? Feature artist articles are multipurpose. Our published articles contain multiple large images of your art and multiple links–such as to your website, Facebook page, Twitter account, and blog. (Ads–such as on Facebook– tend to have one link and one tiny image, one purpose and one result). Our feature articles are much more versatile, and may be crafted to feature an event, such as exhibition of your art, or may offer new available work such a new print edition for purchase on your site. Or the article may share and illustrate your amazing art-making techniques or simply ask for followers for your blog or Twitter account and others.

Additional Value:  After we publish your article, we tweet the article link with attached image across Twitter via our @TransArtGuide @Artozon @Transmediartist and others we admin. We include appropriate hashtags, such as: #painting #portrait #exhibition#drawing  #fineartphotography and many others. We also use any appropriate Twitter trending hashtags to place your art in front of a new audience. For instance, yesterday we used the newly trending hashtag #handmadehour on our tweets for portrait commissions and portrait drawings.

We also share your feature artist articles on multiple Facebook pages that we admin. We share all our articles on Google+ and in Google art groups, and post article links to Tumblr blogs and add multiple images, with article link on each, to Pinterest. We post your feature articles as a new discussions in our Artist Marketing Resources LinkedIn Group and in appropriate art collector groups.

We offer many options to suit your needs–

For a limited time we are offering our $5 Feature Article Plan on the platform Fiverr –take a look here.

Founder of Artist Marketing Resources, Marie Kazalia, is also a contributing writer for Xposy MultiMedia Magazine — as a writer for Xposy, Marie is always on the look-out for quality content. Artists may start with a feature article on Artist Marketing Resources, and, we become more familiar with your work, you may get a feature article on Xposy as well. Take a look at the Xposy multimedia magazine here.

Donations: We appreciate your support! Click here to donate. Donations get our attention and your donations are much appreciated! If you make a reasonable donation that covers our time, we’ll be happy to feature your art, arts product or service, or arts website to bring you new members.

Want to support us privately? Anonymous donations are gladly accepted, but, of course, to protect your privacy we cannot offer feature articles to anonymous donors. Give your anonymous support here (select the anonymous donor option).

Read selected feature artist articles written by Marie Kazalia via the links below:

Barbara Rachko’s Chromogenic Gods and Monsters (published on Xposy) read it here, read The Faces on Anton Kilian here, and read Metrov’s People of Pax here.

Dil Hildebrand: Exploring Parallels Between Creating Structures and Building Images 2014 article here.

Pittsburgh: R. WEIS – Compositions of Manipulated Sound article here.

Stars and CARS: Jimi Hendrix with His Corvette Stingray, Paul Newman with His Racing Datsun, Steve McQueen and the Bullit Mustang here.

Artist Who Uses Sound article click here.

Artist Power BANK Tokyo Alicia Bay Laurel Raising Funds for Japan article on this artist here.

Studio Visit Site for Making Reservations to Visit Artist Studios

 

Jacks Pollock's studio floor in the Pollock Krasner house.

Jacks Pollock’s studio floor in the Pollock Krasner house.

We took a few days off during the Christmas holiday week and now we’re back to share the really great Studio Visit site that artists and collectors will want to know about. It’s an artist studio reservation service that is provided completely free to artists and collectors.

Studio Visit is a website for collectors to make reservations to visit artist studios searchable by city and country. So far, the main studio locations listed are cities in Germany, Spain, Mexico, Belgium and the Netherlands. Once you add your studio location your city will appear in the available locations.

Artists simply register with their studio address, name, and at least one picture of their studio. Artist/studios can add up to ten pictures of their studio space, up to ten images of their artwork, a Google map view, artist CV/Statement and other menu options.

The Studio Visit website provides a booking system. Through this system potential buyers and collectors will request a studio visit only on the days, times, and for the duration that the artist or studio configures. The booking system will ask for basic contact information from the collector that will be seen only by the artist/ studio they request to visit.

Once a collector books a studio visit reservation the studio will receive an email. In the studio account menu option RESERVATION MANAGE the reservation booking can be approved or rejected. If approved the collector will receive an email and can only go ahead with the studio visit appointment with this confirmation email.

News of this service is provided to you by the Artist Marketing Resources blog For the past six years, Artist Marketing Resources has been providing information to artists. Some of our resources and services include: The International Art Gallery Directory  available hereArt Licensing companies agencies + artist agents & artist reps hereTransmedia Artist Guide to Making Artist Submissions ebook hereDirectory of Art Consultants here1,100+ Places to Sell Your Art E-list herePhotographers Resources of International Photography Reps and agents, galleries, print sales, publishers + more hereArt magazines, art blogs, art directories e-list of art publication resources for artists hereArt Print Resources for artists here , Featured Artists here, and our E-Postcard Marketing Service for Artists here.

Video: Art Collectors Talk About How They Got Started Collecting From Artists

 

If you have a video of your art for our Sunday video feature, send it in an email to: MarieKazalia@gmail.com

Growth-Hacking Artists Is What We Do!

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According to Wikipedia, growth hacking is a marketing technique… which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.  Growth hacking can be seen as part of the online marketing ecosystem. Many growth hackers are simply good at using techniques such as search engine optimization, website analytics and content marketing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing– utilizing social media and viral marketing instead of buying advertising for radio, newspaper, and television. Growth hacking is particularly important for startup businesses as it allows for a “lean” launch that focuses on growth first, budgets second. Facebook, Twitter, LinkedIn, and Dropbox are all companies that use growth hacking techniques.

To quote Aaron Ginn, from his article Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking, “The magic of a growth hacker is not a mysterious power but rather a mindset that focuses on what most startups deprioritize: distribution. …, growth features tend to be forgotten and under-optimized until it matters most. Dave McClure, founder of 500 startups, said that most startup founders focus heavily on product but most of a startup’s risk lies in distribution.”

When these same issues are applied to any emerging fine artist’s business, the artist is typically focused on creating product–that is producing art works– to the neglect of distribution–that is making submissions.  When discussing an artist’s business concerns, rather than use the term distribution we refer to *submissions* made to *get the  work out there* and into gallery exhibitions, art publications, and online galleries to make sales and gain visibility. Artist submissions are presentations to art professionals in positions to do much for an artist’s career– be they gallerists, art dealers, art collectors, art consultants, fine arts publishers, arts magazine editors, art licensing agents or other arts professionals.

What many artists typically do, is focus on creating new work and only when their studio is filled do they begin to think that they might need some help getting the work out there and about gaining exposure. Gaining exposure, getting shows, and making sales begins with making submissions. For any artist, a great way to gain exposure is in a feature article written and published and shared widely on social media to increase visibility. The process of getting an article featuring an artist’s work begins with research into publications and then making submissions–all time-consuming tasks. The process of getting gallery representation also begins with research.

When any artist begins to understand all the things they need to spend time doing researching their market, they typically begin to feel overwhelmed. Where to begin? How do to find the time? They really don’t want to shift focus away from the studio to begin marketing and promoting. It’s a long hard growth process to discover how best to market and promote oneself. That kind of understanding doesn’t happen overnight! Even with the ease of social media there is much to learn and it takes years to understand how best to use all the tools that are available.

That’s where we come in! Artist Marketing Resources is in our 6th year of helping artists at all levels of the growth process. Yes, we really are growth hacking artists every day!

If you are an artist interested in finding opportunities, then follow and read our blog posts.

If you are an artist who would like your work featured, support us and we will do the same with perks–find the details here.

If you are an artist who wants to take more of a DIY approach to submitting your work, then we offer ten important tools and time savers  here.

If you’d like to avail yourself of our submission services, contact Marie Kazalia for details, email: MarieKazalia@gmail.com

blogladdertosuccess(images via freedigitalphotos.net)

 

Sales Venues for Artists: Prints on Paper, Canvas, and on 3D Items

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According to highly experienced online sales experts such as the curators at Saatchi online, many art collectors begin to build their collections by buying prints.

Artists may wish to offer prints on paper, canvas, wood or metal through online venues where they may catch the eye of young collectors. That visibility could lead to sales.

For some artists, getting their art printed on a variety of home decor and fashion items may be of interest as well–not just postcards, stickers, t-shirts, cases, and tote bags, but also on 3D items from art toys, leggings, pillows, rugs, deck chairs, mugs, beer bottles to the more unconventional 2D art options of wall flags, metal posters, wallpaper, wall decals and more.

That’s why we’ve put together our newest resource for artists –the Art Print Sales Sites, Giclee and Other Print Resources list . On it we share many venues (online and physical spaces) where artists may get visibility and generate income from their art prints and printed items.

 

(images in this article via freedigitalphotos.net)

Art Rank: Used by Art Collectors, Identifies Emerging Artists Based on Online Presence and Other Market Markers

Good news for Artists–the more visibility you have online, the more likely you’ll get ranked by the new service, Art Rank. Art Rank  provides art collectors and art institutions with the names of emerging artists, ranked using metrics that include the online presence of the artist, representation, market contracts, museum support, auction records and other activity within an artist’s career.

ArtRank™ index seeks to provide an unprecedented advantage in art collecting to art collectors and art institutions by providing them with the top artist names to collect and purchase.

Collectors and institutions interested in obtaining reports ahead of the general public can be alerted of such opportunities by subscribing.

Subscribe now for ArtRank™ Q3 on the ArtRank website for Early Access.

 

 

 

Week in Review: Artist Opportunities, Art Collector and Tech Opportunities to Support new ArtWorld App

The Artist Marketing Resources blog shared the news of the ArtWorld app IndieGoGo campaign. Artists are always free to sign-up to use the ArtWorld app to connect with art collectors. Art Collectors and app developers may wish to join in supporting the ArtWorld on IndieGoGo.

The Artist Marketing Resources blog also provided artists with a resource for purchasing fine art acrylic paint direct from the manufacturers at Nova Color , for substantial savings over retail prices.

The following day, we posted an article on art sales sites and art licensing sites, and the day after that we provided artists with news of a magazine seeking art from artists for publication on the cover of their next issue.

At the end of the week, we shared news of a Call to Artists for an opportunity for a July Solo Gallery show at the Napoleon Gallery in Philadelphia.

For Artists—-Larry’s List of Art Collectors

Larry’s List– the world’s first art collector database 

The Larry’s List Ltd website www.larryslist.com contains more than 3,000 art collector profiles from over 70 countries provided as a service for gallery owners, art dealers, auction houses, art fairs, art scholars, artists, collectors and journalists. Larry’s List provides information on private art collections including names of artists and artworks collected, and more. All of this information is updated constantly.

Collector profiles can be purchased from $9.50 each, artists get them for free.

With Larry’s List, you can find answers to questions such as: “Who collects emerging artists in London and who in Singapore? Which collectors are based in Abu Dhabi? Which in Dallas? Who is potentially interested in buying photographic art work?” Artists benefit because they can identify their collectors.

Who is Larry?

Larry is a team of 25 art market researchers from 20 nations who speak 24 languages. Call them research nerds – or simply call them Larry. They manually searched through more than 27,000 sources, including search engines, archives, magazines, books and databases. This is the most comprehensive global research ever carried out on art collections.

Larryslist.com was founded in 2012 and is backed by world’s leading art collectors. The company is headquartered in Hong Kong.

Artists. Want more? Artist Marketing Resources provides an extensive resource list in PDF form–the Directory of Art Consultants.  For your copy click here.