Plans for Promoting Your Art in the New Year

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Maybe you’re feeling a bit rusty after taking time off during the holiday season and now you’re eager to reset and restarted in the new year with new ideas and new plans for your art. Many people have mixed feelings right now–during the first week or two of a new year–and you may too. Some may feel eager and optimistic, even wistfully hopeful for the months ahead, while others tend to be more earth-bound in their expectations.

Right now could be a good time for a reality check and a little tough love, especially when it comes to where and how best to place your efforts when it comes to promoting your art.

Here are some thoughts on getting off to a good start in 2017!

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So you want more visibility for your work in 2017! Great goal! How do you spend your time wisely to reach your goals?

While, yes, there are plenty of art magazines and blogs that will feature your work at no cost,  do you really know how and where to find all the best opportunities for your work? And, by the way, what is the best way to show your art to magazine editors? How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime?

Plan to use your money and time wisely and effectively in 2017 

The internet has powerful search tools that cost you little more than your time, the cost of a computer, and the price of an internet connection. But, is spending hours and hours of your time searching online wearing you down and discouraging you? It can get pretty dull day after day, and confusing–just how do you organize what you’ve found?

The True Costs

Have you really calculated how much an hour of your time is worth and then multiplied your hourly worth and expenses by the total number of hours spent searching? Wouldn’t you rather be spending your time making more art and getting it out to the best opportunities as quickly as possible? Also the time you spend searching online may be time better spent developing your pitch and actually getting your CV, Artist Statement and artwork images out to be viewed and reviewed.

And how about your jpeg images — are they professionally labeled for submissions? That alone can take hours of your time.

We’ve understood all of these things for a very long time! Artist Marketing Resources recently celebrated its 8 year anniversary providing artists with information resources and opportunities. That’s right, we’ve spent the past eight years compiling valuable resources for artists, working with artists, and helping artists understand how best to present their work.

Now here’s where the reality check and tough love come in.

Why do what others have already done and are making available to you?

If you really think that you can go online and find hundreds and even thousands of opportunities for your art in an afternoon or two of online searching then you are just not being realistic. You couldn’t get that accomplished in weeks or months even. You may not be spending your time productively. You may be caught up in what is known as busy work. You work hard every day but you are just not sure that you are engaged in the right efforts to reach your goals. By not calculating your true cost in time and total long-term expenses you may be spending your time, energy, and resources where they are least effective. How many valuable opportunities are you missing out on while placing your efforts in the wrong place at the wrong time?

Don’t re-do thousands of hours!

We’ve already spent thousands of hours doing the research for you and we want to share that information, to help you. We want you to put your valuable time and other resources toward your creative work. We’ve already spent thousands of hours organizing resources to help you cut back on your expenses. Don’t repeat our efforts!

Calculate Your True Costs

Realistically, why not calculate what an hour of your time is worth–give yourself  an hourly salary amount of $25-35, and add your hourly internet connection cost + the cost of computer use + overhead + utilities. That’s how any business calculates their expenses.

( If you are not familiar with the term overhead–it’s just that–how much does it cost for you to use the space, or to have the roof over your head,  while you use your computer and do your research? That includes calculating the square footage of your office space, and the corresponding  percentage amount of your rent or mortgage payment, insurance, property taxes, utilities, furniture, equipment and any other expense involved for you to use that space.)

If you can immediately cut those expenses and research time down to a fraction, wouldn’t you do that?

That’s what we are offering you.

We’re sharing thousands of hours of research at a fraction of the cost of to you and at a fraction of what others would charge if they had our resources.  Yes, we’ve been told that an e-list sold by others for $150 only contains listings for art galleries in one country–Italy.

Our e-list of art galleries is a fraction of the price and contains extensive galleries listings within all 50 states in the US and extensive listings of art galleries in countries Internationally. Plus our e-list resource contains gallery submission guidelines and policies–highlighted in red so they are easy to find. Our art gallery e-list consists of over 560 pages and approximately 10, 000 art gallery listings.

We also offer an extensive resource e-list of art licensing companies and their submission guidelines, a resource e-list of art magazines and publishers, other of our resource e-lists feature print sales opportunities, photography agents and sales venues, and another on art consultants. And if you need help with your submissions we have an ebook guide, and offer one-on-one services.

Again the question we asked at the outset–How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime? Plan to use your money and time wisely and effectively in 2017 by letting us help you.

 

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Have A Great Thanksgiving! – Get One Free When You Buy Any #Artist Resource E-list

Wild Turkey, USA Photo CC0 Public Domain. Free for commercial use. No attribution required.

Wild Turkey, USA Photo CC0 Public Domain. Free for commercial use.
No attribution required.

 

A neighbor, who runs every morning, mentioned seeing wild turkeys in a certain area. So I took notice while driving one morning and saw seven wild turkeys in a farmer’s field near some woods. Since then I see wild turkeys everywhere–I’ve even had them in my yard. It’s kind of interesting how we notice things the more we start looking for them and are more open to seeing what others point out to us. Many photographers know that the more they look the more they see to photograph.

All artists who start looking for opportunities for their art–whether it’s for features in art magazines and art blogs, or for the best print sales venues– find many more great opportunities using our resources. Or if you are an artist wishing to connect with art dealers, art consultants and gallerists–our extensive e-lists will save you time narrowing down the best venues for your fine art and photography.

Today and tomorrow we have a Thanksgiving Special–buy one artist resource and get one free.

I shop at a local grocery store that offers Buy-One-Get-One-Free items, and I appreciate that! So I’m making the same offer to artists.

Buy an artist resource in either of our stores here or here then let us know which one you’d us to send you at no cost–use this contact form:

 

 

 

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Growth-Hacking Artists Is What We Do!

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According to Wikipedia, growth hacking is a marketing technique… which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.  Growth hacking can be seen as part of the online marketing ecosystem. Many growth hackers are simply good at using techniques such as search engine optimization, website analytics and content marketing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing– utilizing social media and viral marketing instead of buying advertising for radio, newspaper, and television. Growth hacking is particularly important for startup businesses as it allows for a “lean” launch that focuses on growth first, budgets second. Facebook, Twitter, LinkedIn, and Dropbox are all companies that use growth hacking techniques.

To quote Aaron Ginn, from his article Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking, “The magic of a growth hacker is not a mysterious power but rather a mindset that focuses on what most startups deprioritize: distribution. …, growth features tend to be forgotten and under-optimized until it matters most. Dave McClure, founder of 500 startups, said that most startup founders focus heavily on product but most of a startup’s risk lies in distribution.”

When these same issues are applied to any emerging fine artist’s business, the artist is typically focused on creating product–that is producing art works– to the neglect of distribution–that is making submissions.  When discussing an artist’s business concerns, rather than use the term distribution we refer to *submissions* made to *get the  work out there* and into gallery exhibitions, art publications, and online galleries to make sales and gain visibility. Artist submissions are presentations to art professionals in positions to do much for an artist’s career– be they gallerists, art dealers, art collectors, art consultants, fine arts publishers, arts magazine editors, art licensing agents or other arts professionals.

What many artists typically do, is focus on creating new work and only when their studio is filled do they begin to think that they might need some help getting the work out there and about gaining exposure. Gaining exposure, getting shows, and making sales begins with making submissions. For any artist, a great way to gain exposure is in a feature article written and published and shared widely on social media to increase visibility. The process of getting an article featuring an artist’s work begins with research into publications and then making submissions–all time-consuming tasks. The process of getting gallery representation also begins with research.

When any artist begins to understand all the things they need to spend time doing researching their market, they typically begin to feel overwhelmed. Where to begin? How do to find the time? They really don’t want to shift focus away from the studio to begin marketing and promoting. It’s a long hard growth process to discover how best to market and promote oneself. That kind of understanding doesn’t happen overnight! Even with the ease of social media there is much to learn and it takes years to understand how best to use all the tools that are available.

That’s where we come in! Artist Marketing Resources is in our 6th year of helping artists at all levels of the growth process. Yes, we really are growth hacking artists every day!

If you are an artist interested in finding opportunities, then follow and read our blog posts.

If you are an artist who would like your work featured, support us and we will do the same with perks–find the details here.

If you are an artist who wants to take more of a DIY approach to submitting your work, then we offer ten important tools and time savers  here.

If you’d like to avail yourself of our submission services, contact Marie Kazalia for details, email: MarieKazalia@gmail.com

blogladdertosuccess(images via freedigitalphotos.net)

 

Wine and Food Still Life Oil Paintings by Penelope Moore In Our Live Online Art Auction Nov 4th

Original oil on canvas, 24×18″ – Framed in a Black Floater Frame, Wine Painting by Napa Artist Penelope Moore
in live online art auction Nov 4th. Ships same day of payment.

This oil painting still life of a wine and seafood dinner is currently on display at SIMI Winery in the town of Healdsburg in Sonoma County, California, USA. If you live in the Northern California area or will be in the California wine country anytime soon, bid on and buy this painting and pick up the painting in person and meet the artist Penelope Moore. She will be happy to make arrangements to meet you at the winery for a private tasting for four!

Attend our live online art auction on November 4th, 2012 to bid!.

RSVP today and you will be notified one hour before the auction starts at 11:00 a.m. EST

Here is the link to attend the auction: http://tophatter.com/auctions/7666?campaign=community

Wine On Wall, oil painting by Penelope Moore, 1 of 3 paintings by the artist in our live online art auction Nov 4th

My Thoughts, oil painting by Penelope Moore

Penelope’s paintings are a reflection of her passion for food, wine and joie de vivre. They are contemporary in style with an emphasis on color, mood and light. Through her subject matter, Penelope portrays a unique twist on life’s simple pleasures. Penelope’s exhibits her work at wineries throughout Sonoma and Napa Valley. Her paintings are in the permanent collections of the Staglin Family, Ehlers Estate, Benziger Family, Eric Ross Winery, Malibu Family Winery, Thomas Arvid, Robin Quivers and Danielle Steele. http://www.penelopepaintings.com

joie de vivre |ˌ zh wä də ˈvēvrə| noun exuberant enjoyment of life. ORIGIN French, literally ‘joy of living.’