by Keith McFarlane, Editor, Artworld Community Magazine!

Artworld is pleased to announce the birth of our Community Magazine. The magazine is open to artists, art-marketeers, art-lovers, gallerists, critics, academics, and public institutions. Articles are invited on any topic related to contemporary art. Artworld is very much a broad church, and, besides fine art, we welcome sculpture, illustration, photography, artisanal crafts, wood carving, metal-working, textiles, mixed and digital media–anything in short that can be represented by an image and that exhibits exceptional quality and skill.

We aim to showcase the range and quality of contemporary art, whatever the medium, style, or school. It’s an extraordinary success story that we aim to celebrate! Contrast this with the so often negative image of the auction house and “the shock of the new”. The magazine represents, we believe, a chance for emerging and talented artists to gain a sympathetic audience and, in time perhaps, a wider recognition.

A high standard is expected: curation and an editorial voice being essential to any serious magazine. The following criteria, interpreted broadly, will apply to everything that is published.

1. The articles should interest a wide audience, be well founded, critically aware and well written, written that is in English and polished to a literary standard.

2. The articles should be supportive in tone, supportive, that is, of the arts and artists–particularly those deserving of wider recognition.

3. Critical articles are acceptable, indeed they are welcome as a vehicle for encouraging correspondence and debate. Critical work should expect to justify itself with evidence, not with rhetoric, and should address individuals,

movements or institutions well able to mount a defence. Such essays should never be vitriolic, never argue ad hominem. Neither should they shout, nor whisper, to undermine or to attack.

4. The subject of articles is open, and the literary forms various, including but not limited to letters, announcements, essays, philosophical or genre pieces, and, not least, the literary appreciation. By appreciation, is intended a short

essay illustrating, interpreting and yes praising the best work from emerging and undervalued artists.

5. Articles should be succinct, perhaps 500 to 1,000 words. Illustrations should be limited to one, two or three. Much can be included via hyperlinks, the artist’s web-site, social media, perhaps a video. Longer articles will be

accepted (or not) weighing their length against their merit.

6. Articles should be thoughtful and thought-provoking. The magazine is not a conveyor belt of images to be liked, or not: ephemera, mere fodder, for the social media. Artworld aims to build a serious community, seriously

committed to contemporary artists and to their art. We are, moreover, strongly supportive of good writing, and the maintenance of a critical discipline almost as important to art and to literature as the artists themselves.

The magazine will launch with two editors, one a poet, the other an artist. These are Keith McFarlane, the originator of Artworld and maker of the Artworld app, and Marie

Kazalia, well-known as an artist and proprietor of the respected web resource, Artists Marketing Resources. Contact Marie Kazalia via email: MarieKazalia@gmail.com  and send Keith McFarlane a message via his ArtWorld app Facebook page.