Social Reach for Artists: the Benefits of Sharing Your Art Across Multiple Sites and Platforms

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Thinking way back to 2008, when artists were advised to select one arts sales platform for their art plus set up a Facebook business page. Common wisdom of the time considered that enough to create an online presence, yet, how many artists never had an online sale? (And who were the ones advising artists to stay limited? Successful artists sharing their experiences and wisdom with other artists? Or the owners of art sales platforms wanting to get artists to join exclusively and stay?)

The reality was, that once artists set up their sales sites they quickly realized that they needed to do something to get art buyers and art professionals to come take a look. How could they get them there? Artists had to reach out and connect!

This connection with others online is usually referred to as social reach. That is, the total number of people you are able to reach across all platforms you are active on.

We all have our favorite online platforms. We’re not asking anyone to leave any one in favor of another, or to limit your social reach for any reason. Quite the opposite. Instead, we are suggesting that you expand your online presence across multiple sites. And we have some suggestions, as well as a list of some of the benefits of expanding your social reach.

A really simple way for any artist to increase their online reach and presence is with free account listings. Such a listing on the Flootie site allows you to add your website link and help you get found by those not already in your network. Adding your details to a free Flootie accounts only takes a few minutes.  Once set up, your listing acts as placeholder in your genre, increases your name recognition (aka brand recognition), while sending new buyers to your art sales site.

This free listing opportunity is open to artists throughout the USA, Europe, Australia, Asia, and Africa. In your description of your work in your listing, be sure to include searchable keywords. Once your listing is public, right away your work is accessible to a new market of potential buyers and others who are likely to visit your website–such as arts journalists looking for artists to write about, art curators researching artists for exhibitions, and interior designers and art consultants looking for art for their client’s spaces.

Get a free Flootie account by clicking on *Artist* at upper left on the Flootie site here.

Here is our list of some of the benefits of sharing your art across multiple platforms:

1. increase your visibility and reach

2. increase your name recognition or brand recognition

3. find new fans and followers

3. increase opportunities to convert followers / viewers into buyers

4. get found by different markets and audiences

5. boost traffic to your site

6. visibility in multiple time zones

7. reframe the presentation of your artwork presentation and create another online backup of your images

Once you have your free Flootie account, you can expand your portfolio at any time by upgrading– use code AMR100  to  get 90 days free
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Win-Win Program Offers Emerging Artists Ten-Day Exhibition in Amsterdam Gallery

Keith McFarlane is based in Amsterdam and is the owner and Developer of the ArtWorld app–an app for art collectors to connect with artist (available on iTunes here). Keith asked me to share the news of the Win-Win Program at the Window Gallery in Amsterdam.
Here is what Keith wrote:
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Artworld both supports and works closely with the Window Gallery in Amsterdam. The gallery, owned by Ella Arps of Arps & Co, is well-known for its innovative Win-Win programme. The programme offers emerging artists from across the world a ten-day exhibition here in Amsterdam. The idea behind the programme is to win exposure for the artists and to bring a new and fresh perspective to the arts’ community in Amsterdam. There is also a charitable element: artists must make a donation to an international arts’ educational charity TeachforLife. And they may take part in the Netherland’s Overdekunst (About Art) programme, whereby Dutch schools are given a budget to buy original artworks by contemporary fine-artists. Win-Win artists will feature in the Overdekunst catalogue for one year (commissions apply to any school purchase).

Many recent Win-Win artists now participate in Artworld, among them Xavier Yarto (Mexico City, Mexico), Esra Kizir Gökçen (Istanbul, Turkey), Maša Gala (Ljubljana, Slovenia), and Marta Brysha (Tasmania, Australia). It has been my pleasure to meet all of these artists and to see and to study their work!

For artists seeking a first international exposure, an opportunity to travel and spend a few days in The Netherlands, this is a very personable, or as the Dutch would say gezellig, and intimate experience. The costs for the artist are shipping, own travel and accommodation. Arps & Co provide the gallery, local publicity, insurance, framing, hanging, and advice about the Dutch market. It truly is a Win-Win!

I think this is an excellent opportunity for international exchange, one, moreover that has a personality all of its own: quite unlike the aggression and competitiveness of a large exhibition. It brings a rounded sense of the personality of Amsterdam and of the individuals that take part.

I would like very much to see this idea extended to other small galleries with an education and charitable interest internationally. And I wonder whether funding could be found to bring talented and emerging artists from countries and circumstances where international travel and shipping would otherwise be beyond their reach? This might be done independently, for example in South Africa, India or East Asia, but it might also bring such new talents to Amsterdam. If you’re interested, then you might contact Arps & Co directly. Alternatively you might contact the Keith McFarlane, editor@negativeentropy.net. I will do what I can to connect people who are interested.

And if you’re an artist wishing to take part in the Win-Win programme and to visit Amsterdam, then contact Ella Arps at info@arpsgallery.com.