Tag Archives: artist marketing

Art Business

2018 Marks the 10th Anniversary for Artist Marketing Resources

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I spent new years eve at a small beach party in Mexico–and yes, I am trying to sympathize with all of you in snow, and for being stuck in what I’ve heard has been an unusually cold and snowy winter in the eastern parts of the US. But I’m using wifi on a tropical beach, enjoying the sound of the waves, and reminiscing on how ten years ago (in late January and early February) I started creating what is now Artist Marketing Resource.

I really need the beach time, and haven’t published as many articles of late, and yet artists all over the world continue to use this site around the clock.

Our most popular article offers 40 free Etsy listings–read it here. Every day of the year, multiple artists sign up using the link in our article to get their 40 free listings. I receive an email from Etsy each time one does! Plus I get free listings each time an artist signs up. So I have thousands by now and I’d like to find some nice art items in Mexico to offer in my Etsy shop.

Another popular article tells artists how to use the “97” shipping codes on their art shipments to avoid paying extra fees–and doesn’t everyone want to know about that! Here is the link to the article.

Artists remain very interested in labeling their artworks without using the term “acrylic” for various reasons–and you can read that article here.

Our most popular resource–besides all the useful information here on this site–is our hugely expanded International Art Gallery Directory–now over 800 pages in length! If you’d like to find out how to get a digital copy click here.  The International Art Gallery Directory is available in various formats, including a printable Word file, printable PDF, and in iCloud which you can access and use on your iPad or other tablet, cell phone, and computer.

If you need anything do not hesitate to make contact. Some artist do call–but many calls are not getting through to me down here on the beach! So the best way is via email at mariekazalia@gmail.com

 

Art Business

Virtual Artists’ Agent–the past few years

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A few years ago, I posted details of my services on the site Referral Key.  After some initial activity, I ceased using that site. (We all need to focus on the best sites for us!) Recently I returned to find the text I had written on my profile for my services. I’ve copied the details here with some updating and changes to what I’ve been working on for the past few years.

Artists–Do you need a Marketing and Promotions Virtual Artists’ Agent?

With all the demands your artist business can generate it’s tough to cover everything on your own. A lot of tasks need to be done daily to increase your artists’ reputation, earnings, and visibility.

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I work for visual artists as a marketing and promotions artist agent, assisting you by making weekly submissions on your behalf to lighten their workload, save you time, and propel your art career forward. My online services connect you the artist to an extensive network of contacts as I work toward your career growth. I offer you, the visual artist, individualized and highly personalized services as I get to know your artwork, history, goals, needs, and desires for your career development and advancement.

My focus is on you the artist and on the promotional efforts that lead to sales of your work, art licensing contracts, exhibitions and increased online presence. Since a buyer or curator wants to talk to the artist directly, my role is to drive opportunities to you by making contacts and submissions on your behalf.

My services are tailored to individual artist needs and goals, and depending on artist media, my promotional services can include, but are not limited to the following:

– I help you get your image files labeled properly, your bio and CV, artist statement, images script and price lists prepared.

-I identify lucrative niche markets suited to your style of artwork and I work to get you into them to create multiple income streams that will help support your studio practice.

-I work to get you art licensing contracts and to get your art into corporate art collections via my hundreds of contacts– with possibilities for representation, sales, and commissions of originals.

– I increase your online presence by marketing your art to a larger audience online.  I write and publish original content articles for my blog, and for other online art news sites. I create other opportunities for exposure for your artwork–both online and in print.

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-I create exhibition opportunities, write proposals for opportunities that require artist proposal submissions, and help you submit proposals to galleries and museums.

– I work to generate more opportunities for you. Opportunities change daily, so I conduct ongoing research to your specific artist needs, including: locating representation with art galleries and art consultants, locating grant ops,  finding promotional ops and art publication ops in magazines and on art blogs, locating art licensing contracts for your work, and locating private online stores and brick-and-mortar stores for art original and print sales, and more to meet your specific needs.

I have obtained art licensing contracts with top companies internationally for my artist-clients. Read one of my success stories here. I’ve written letters to sponsors. I’ve written proposals. I have completed public art applications and grant applications for artists. I have written letters of recommendation and RFQs(Requests for Qualifications).

Since I do this work daily, I have an extensive list of contacts already in place– that alone will save you hours, weeks, months or even years of research time and effort, along with a reduction of your related costs and expenses!

My services free you, the visual artist, from excessive daily online time better spent in your studio creating your art. With me as your online assistant, making contacts and submissions on your behalf, you have my supportive efforts. I am there for you, on your side, which helps build your confidence as an artist.

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I offer flexible agreement terms, an introductory trial period, and written agreements for more long-term commitments.

I’m highly experienced and established with an excellent reputation in the online artist community.

Email me for more information: Marie Kazalia at: MarieKazalia@gmail.com

I’m available to chat about your goals by email, Skype chat or other chat service, or by voice on Skype or Skype phone.

The 3 D’s– Desire, Determination, Dedication. I’m there.

Best to you!

Marie Kazalia

Artist Marketing Resources,blog launched February 3, 2009

blog: Artist Marketing Resources http://ArtistMarketingResources.com

About my relevant education and professional experience:

– BFA–Bachelor of Fine Arts degree
-2 years of graduate school in Museum Studies and Museology / three years experience in the museum profession as a museum registrar and arts collection manager in a major US city.

-Completed Business and Entrepreneurial Courses and Workshops, Art Licensing Course, and Arts Journalism studies. Contributing writer for top online news sources and art blogs.

-Have Successfully obtained corporate art consultant representation and contracts for artists, obtained print contracts internationally and art licensing contracts with top companies for my artist-clients, facilitated art sales, obtained solo exhibitions, obtain gallery representation for my artist-clients, have written and published feature articles on artists, and much more for my artist-clients.

-More than 15 years experience as widely published author of poetry, short fiction, reviews, articles–in print: books, anthologies, magazines, literary journals and online articles published on news sites, blogs and e-zines. Have done numerous bookstore readings, café readings, coffeehouse readings, restaurant readings, and performances, including a performance series at a Performing Arts center in San Francisco. Produced a 2 year-long series on public access cable TV interviewing artists and creative writers, using my filmmaking and editing.

-Since Feb 3, 2009, interacting in the online arts community via my blog/and site, providing and sharing free information with other artists. Since Sept 2010 interaction with my over 3,400 artist and art professional members of my LinkedIN group, Artist Marketing Resources.

-My own personal experiences as a gallery represented artist, exhibiting artist, published artist, and my around-the-world international teaching and travels, including four expatriate years in Hong Kong, China,Tokyo, Japan, and India, gives me unique inside view for representing and promoting artists internationally.

I have the education and experience to give myself a higher level title, such as Director, President or CEO, so why have I chosen the title and role of Agent? As an agent I’m hands-on and can do more for artists as an expert independent contractor working on your behalf. I don’t just give artists advice, I make many actions on their behalf. I do the work needed!

Promotion Tools

Artists Ask For Low Cost Marketing Options: 2 Plans For E-postcard Campaign + Exhibition in Amsterdam

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The Artworld app and Artist Marketing Resources connects artists with art collectors and art buyers. Plus we have new ways of getting artists visibility! As part of a new campaign, we are offering 3 new e-postcard marketing plans to the artists who use the ArtWorld app. Artists not yet using the app can get it on iTunes, at no cost, and add their art images.  As part of the launch to get the app and the new e-postcard feature in greater use, we’re going to help artists send out lots of e-postcards in 3 marketing plans! Artworld e-postcards are beautifully presented, contain your site link and contact details, artist copyright and can be digitally watermarked.

Here’s what you do–

Like us on Facebook–Like ArtWorld and Like Artist Marketing Resources here.
Add your art images to the ArtWorld app -or- if you already have your art images on ArtWorld app then simply select 1 of the 2 E-Postcard Marketing Plans–Plan A, Plan B, or the Exhibition in Amsterdam– here.
Once you have selected an E-postcard Marketing Plan*, we will contact you to find out which of your art images you wish sent out as an e-postcard and get your details (your site link and other info that will go on the e-postcard).
*Description of our 3 E-Postcard Marketing Plans–
  1. E-Postcard Marketing Plan-A: For $105USD –we will send out any image of your artwork that your select–yes, you let us know which one of your artworks in your ArtWorld portfolio you want sent in as an e-postcard–and we’ll get it out to 1000 gallerists in New York City and other top art-centers internationally. Plus we will post the e-postcard image to our very popular Pinterest page, and share on Twitter, Tumblr, Facebook, Google+, LinkedIN groups and LinkedIN Pulse. Artworld e-postcards are beautifully presented, contain all your contact details, artist copyright and can be digitally watermarked.
  2. E-Postcard Marketing Plan-B: For 25 Euros or $155USD — A selection of 3 of your e-postcards sent out to the Artist Marketing Resources extensive list of buyers and gallerists. We send only your best works, photographed and succinctly described, out to 1,500 galleries in New York City and other top art centers internationally, post to our popular Pinterest page (which many people tell us they love!), plus share on Twitter to over 40,000 follows, post to our Facebook pages and on Google+, Tumblr, and LinkedIN groups and LinkedIN pulse. We will be offering an option on Facebook for others to select and send out your e-postcards too!
  3. Exhibition in Amsterdam: CANCELLED –We plan to show a set of 5 printed copies of two of your Artworld art images as postcards at the Art in Redlight Exhibition in Amsterdam. We will project a slide-show of contributors’ work in an eye-catching manner. The exhibition will take place in December 2014.  This is subject to the terms of the Exhibition as yet unpublished. We also have alternate plans for sharing printed postcards in other Amsterdam venues.

If you have an questions, or would like to discuss these options, feel free to email Marie Kazalia at email: MarieKazalia@gmail.com  or Keith McFarlane at email: keith.mcfarlane@me.com

Uncategorized

Marketing and Promotions: Virtual Assistant for Visual Artists

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Artists–Do you need a Virtual Assistant? I have openings to take on a limited number of artists as clients– offering each individualized and highly personalized services.
Since I have the education and experience to give myself a higher level title, such as Consultant, Director, President or CEO,  then why I have chosen the title and role of Virtual Assistant? As Virtual Artist Assistant I’m hands-on and can do more for artists  as an expert independent contractor. Since I am not in competition with other art professionals and consultants, who do have those titles (CEO, Director, President etc), there are more possibilities for working together in  cross-promotional campaigns in my role as Virtual Assistant. (You’ve seen the movies. It’s always the assistant to the company president who has all the information and gets the job done!)
My focus is on the artist–and promotional efforts that lead to sales, ( if that is your goal, as it is for most artists.) A buyer or curator wants to talk to the artist directly. My role is to drive opportunities to you. I make the contacts and submissions for you, and filter the responses, contacting you with serious offers only.

You will  break from your daily studio practice to check for the email ops, progress updates, and project developments I send. We can also chat or talk using Skype. If something great comes in, I’ll call you!
My Services are tailored to individual artist needs and goals, and depending on artist media, promotional services can include, but are not limited to:
-I will help you create a Market identity.
-Write and publish original content articles for both online and print media. Create opportunities for exposure/ submit art images to publications. Develop and promote your brand.
– Identify lucrative niche markets and work to get you into them by submitting your art images.
-Create online SlideShare presentations for social media campaigns, including monitoring viewers for followup contact.
-Get your art work into corporate collections: research / create connections in your media and geographic area
-Research giclee print sales options  and print resources near you and help you develop a profitable pricing strategy and build a distribution network for your work.
-Research and create more exhibition ops, research gallery directors internationally, locate sales ops, grant ops, artist residence ops, sponsorships, advertisement and publicity ops (free and paid), art auction ops, and work to get your art into private online stores in your media.
-Market your art to a larger audience.  Generate more sales.
– Send emails to your target market, making the email more personalized and more effective than just an occasional newsletter.

My services *free you* from excessive online time better spent at work creating your art and developing a disciplined art-making practice. Having me as your assistant will build your confidence.

I offer flexible agreement terms, a low fee introductory trial period, and written agreements for long-term commitments.

Highly experienced. Established w/ excellent reputation in the online artist community.

Email me for more information: Marie Kazalia at: MarieKazalia@gmail.com
Available to chat about your goals by email or Skype chat or Skype voice.

The 3 D’s; Desire, Determination, Dedication. I’m there.

Best to you!
Marie Kazalia

Artist Marketing Resources, Established online February 3, 2009

http://ArtistMarketingResources.com

Some reasons for an Artist to hire a Virtual Assistant
With all of the demands an artist’s business can generate it’s tough to cover everything on your own. A lot of tasks need to be done daily to increase your visibility, artists’ reputation and earnings. As Virtual Assistant, or VA, I will lighten your workload and save you time.  You’ll have more time in your studio, ( allowing your creativity to peak!) while I work for you covering more bases than you ever could alone. I take on many of those draining tasks that bring on information overload, eyestrain, that“ too tired to function “ overworked feeling. You’ll have more freedom to develop yourself, pick up the pace in your business developments, and in your relationships. As a Web savvy VA I already know how to do all kinds of tasks you might spend hours upon hours just trying to understand. I have an extensive network of contacts I  can bring in when you need certain tasks done. I will give you terrific advice on Internet marketing.  Hiring me as your VA is quite a bit cheaper than hiring an employee. You don’t have to pay the extra taxes and fees that go along with having an in-house employee. You don’t have to make the same commitment as you would to an employee.  As a professional VA I’m quite flexible. I run my own businesses as both exhibiting artist and VA, so understand your problems and struggles because I live them too.  Because my performance reflects on my own business success I  care about doing a great job as your multi-faceted and talented virtual assistant.
You’re going to get a lot more done with a lot less stress with my help.