Plans for Promoting Your Art in the New Year

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Maybe you’re feeling a bit rusty after taking time off during the holiday season and now you’re eager to reset and restarted in the new year with new ideas and new plans for your art. Many people have mixed feelings right now–during the first week or two of a new year–and you may too. Some may feel eager and optimistic, even wistfully hopeful for the months ahead, while others tend to be more earth-bound in their expectations.

Right now could be a good time for a reality check and a little tough love, especially when it comes to where and how best to place your efforts when it comes to promoting your art.

Here are some thoughts on getting off to a good start in 2017!

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So you want more visibility for your work in 2017! Great goal! How do you spend your time wisely to reach your goals?

While, yes, there are plenty of art magazines and blogs that will feature your work at no cost,  do you really know how and where to find all the best opportunities for your work? And, by the way, what is the best way to show your art to magazine editors? How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime?

Plan to use your money and time wisely and effectively in 2017 

The internet has powerful search tools that cost you little more than your time, the cost of a computer, and the price of an internet connection. But, is spending hours and hours of your time searching online wearing you down and discouraging you? It can get pretty dull day after day, and confusing–just how do you organize what you’ve found?

The True Costs

Have you really calculated how much an hour of your time is worth and then multiplied your hourly worth and expenses by the total number of hours spent searching? Wouldn’t you rather be spending your time making more art and getting it out to the best opportunities as quickly as possible? Also the time you spend searching online may be time better spent developing your pitch and actually getting your CV, Artist Statement and artwork images out to be viewed and reviewed.

And how about your jpeg images — are they professionally labeled for submissions? That alone can take hours of your time.

We’ve understood all of these things for a very long time! Artist Marketing Resources recently celebrated its 8 year anniversary providing artists with information resources and opportunities. That’s right, we’ve spent the past eight years compiling valuable resources for artists, working with artists, and helping artists understand how best to present their work.

Now here’s where the reality check and tough love come in.

Why do what others have already done and are making available to you?

If you really think that you can go online and find hundreds and even thousands of opportunities for your art in an afternoon or two of online searching then you are just not being realistic. You couldn’t get that accomplished in weeks or months even. You may not be spending your time productively. You may be caught up in what is known as busy work. You work hard every day but you are just not sure that you are engaged in the right efforts to reach your goals. By not calculating your true cost in time and total long-term expenses you may be spending your time, energy, and resources where they are least effective. How many valuable opportunities are you missing out on while placing your efforts in the wrong place at the wrong time?

Don’t re-do thousands of hours!

We’ve already spent thousands of hours doing the research for you and we want to share that information, to help you. We want you to put your valuable time and other resources toward your creative work. We’ve already spent thousands of hours organizing resources to help you cut back on your expenses. Don’t repeat our efforts!

Calculate Your True Costs

Realistically, why not calculate what an hour of your time is worth–give yourself  an hourly salary amount of $25-35, and add your hourly internet connection cost + the cost of computer use + overhead + utilities. That’s how any business calculates their expenses.

( If you are not familiar with the term overhead–it’s just that–how much does it cost for you to use the space, or to have the roof over your head,  while you use your computer and do your research? That includes calculating the square footage of your office space, and the corresponding  percentage amount of your rent or mortgage payment, insurance, property taxes, utilities, furniture, equipment and any other expense involved for you to use that space.)

If you can immediately cut those expenses and research time down to a fraction, wouldn’t you do that?

That’s what we are offering you.

We’re sharing thousands of hours of research at a fraction of the cost of to you and at a fraction of what others would charge if they had our resources.  Yes, we’ve been told that an e-list sold by others for $150 only contains listings for art galleries in one country–Italy.

Our e-list of art galleries is a fraction of the price and contains extensive galleries listings within all 50 states in the US and extensive listings of art galleries in countries Internationally. Plus our e-list resource contains gallery submission guidelines and policies–highlighted in red so they are easy to find. Our art gallery e-list consists of over 560 pages and approximately 10, 000 art gallery listings.

We also offer an extensive resource e-list of art licensing companies and their submission guidelines, a resource e-list of art magazines and publishers, other of our resource e-lists feature print sales opportunities, photography agents and sales venues, and another on art consultants. And if you need help with your submissions we have an ebook guide, and offer one-on-one services.

Again the question we asked at the outset–How many art galleries accepting submissions could you find on your own and how long would it take you and at what cost? What valuable opportunities are you missing out on in the meantime? Plan to use your money and time wisely and effectively in 2017 by letting us help you.

 

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If you’d like to contact use, please use this form:

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You Can Now Make Purchases using your Phone or tablet device in the Artist Marketing Resources web store

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For a long time artists were only able to shop in the Artist Marketing Resources web store using their computer. Now, artists can shop the Artist Marketing Resources web store using their iPhone, or other cell phone, iPad or other tablet or device. Artists have requested this feature and so we’ve worked to add it.

Visit the Artist Marketing Resources web store here for ten helps for artists to grow their business and career.

 

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Virtual Artists’ Agent–the past few years

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A few years ago, I posted details of my services on the site Referral Key.  After some initial activity, I ceased using that site. (We all need to focus on the best sites for us!) Recently I returned to find the text I had written on my profile for my services. I’ve copied the details here with some updating and changes to what I’ve been working on for the past few years.

Artists–Do you need a Marketing and Promotions Virtual Artists’ Agent?

With all the demands your artist business can generate it’s tough to cover everything on your own. A lot of tasks need to be done daily to increase your artists’ reputation, earnings, and visibility.

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I work for visual artists as a marketing and promotions artist agent, assisting you by making weekly submissions on your behalf to lighten their workload, save you time, and propel your art career forward. My online services connect you the artist to an extensive network of contacts as I work toward your career growth. I offer you, the visual artist, individualized and highly personalized services as I get to know your artwork, history, goals, needs, and desires for your career development and advancement.

My focus is on you the artist and on the promotional efforts that lead to sales of your work, art licensing contracts, exhibitions and increased online presence. Since a buyer or curator wants to talk to the artist directly, my role is to drive opportunities to you by making contacts and submissions on your behalf.

My services are tailored to individual artist needs and goals, and depending on artist media, my promotional services can include, but are not limited to the following:

– I help you get your image files labeled properly, your bio and CV, artist statement, images script and price lists prepared.

-I identify lucrative niche markets suited to your style of artwork and I work to get you into them to create multiple income streams that will help support your studio practice.

-I work to get you art licensing contracts and to get your art into corporate art collections via my hundreds of contacts– with possibilities for representation, sales, and commissions of originals.

– I increase your online presence by marketing your art to a larger audience online.  I write and publish original content articles for my blog, and for other online art news sites. I create other opportunities for exposure for your artwork–both online and in print.

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-I create exhibition opportunities, write proposals for opportunities that require artist proposal submissions, and help you submit proposals to galleries and museums.

– I work to generate more opportunities for you. Opportunities change daily, so I conduct ongoing research to your specific artist needs, including: locating representation with art galleries and art consultants, locating grant ops,  finding promotional ops and art publication ops in magazines and on art blogs, locating art licensing contracts for your work, and locating private online stores and brick-and-mortar stores for art original and print sales, and more to meet your specific needs.

I have obtained art licensing contracts with top companies internationally for my artist-clients. Read one of my success stories here. I’ve written letters to sponsors. I’ve written proposals. I have completed public art applications and grant applications for artists. I have written letters of recommendation and RFQs(Requests for Qualifications).

Since I do this work daily, I have an extensive list of contacts already in place– that alone will save you hours, weeks, months or even years of research time and effort, along with a reduction of your related costs and expenses!

My services free you, the visual artist, from excessive daily online time better spent in your studio creating your art. With me as your online assistant, making contacts and submissions on your behalf, you have my supportive efforts. I am there for you, on your side, which helps build your confidence as an artist.

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I offer flexible agreement terms, an introductory trial period, and written agreements for more long-term commitments.

I’m highly experienced and established with an excellent reputation in the online artist community.

Email me for more information: Marie Kazalia at: MarieKazalia@gmail.com

I’m available to chat about your goals by email, Skype chat or other chat service, or by voice on Skype or Skype phone.

The 3 D’s– Desire, Determination, Dedication. I’m there.

Best to you!

Marie Kazalia

Artist Marketing Resources,blog launched February 3, 2009

blog: Artist Marketing Resources http://ArtistMarketingResources.com

About my relevant education and professional experience:

– BFA–Bachelor of Fine Arts degree
-2 years of graduate school in Museum Studies and Museology / three years experience in the museum profession as a museum registrar and arts collection manager in a major US city.

-Completed Business and Entrepreneurial Courses and Workshops, Art Licensing Course, and Arts Journalism studies. Contributing writer for top online news sources and art blogs.

-Have Successfully obtained corporate art consultant representation and contracts for artists, obtained print contracts internationally and art licensing contracts with top companies for my artist-clients, facilitated art sales, obtained solo exhibitions, obtain gallery representation for my artist-clients, have written and published feature articles on artists, and much more for my artist-clients.

-More than 15 years experience as widely published author of poetry, short fiction, reviews, articles–in print: books, anthologies, magazines, literary journals and online articles published on news sites, blogs and e-zines. Have done numerous bookstore readings, café readings, coffeehouse readings, restaurant readings, and performances, including a performance series at a Performing Arts center in San Francisco. Produced a 2 year-long series on public access cable TV interviewing artists and creative writers, using my filmmaking and editing.

-Since Feb 3, 2009, interacting in the online arts community via my blog/and site, providing and sharing free information with other artists. Since Sept 2010 interaction with my over 3,400 artist and art professional members of my LinkedIN group, Artist Marketing Resources.

-My own personal experiences as a gallery represented artist, exhibiting artist, published artist, and my around-the-world international teaching and travels, including four expatriate years in Hong Kong, China,Tokyo, Japan, and India, gives me unique inside view for representing and promoting artists internationally.

I have the education and experience to give myself a higher level title, such as Director, President or CEO, so why have I chosen the title and role of Agent? As an agent I’m hands-on and can do more for artists as an expert independent contractor working on your behalf. I don’t just give artists advice, I make many actions on their behalf. I do the work needed!