Balancing Art – Join the New Artists Group Board on our Pinterest Business Account for Artist Marketing Resources

Baja beach Zen Rocks, photograph by Marie Kazalia

Come Grow With Us!

After years of working with our old format Pinterest account, we have just created a new Pinterest Business account for Artist Marketing Resources. You can grow with us.

We’re setting up new options for artists on our Artist Marketing Resources Pinterest business account here. On it we’ll focus on promoting the art of our readers. (It’s all brand new and kind of bare at the moment–but it won’t stay that way for long!)

Many artists already post their art to our old Pinterest group board Art Direct From Artists and in the past we’ve promoted the board and artists heavily on Twitter.

Now you can be one of the first artists to join our new business Pinterest account version of Art Direct From Artists and add pinned images of your art available directly to buyers!

How to join Art Direct From Artists and add your art image pins–

Step 1: follow Artist Marketing Resources on Pinterest–click here to follow

Step 2: send an email (to:  mariekazalia@gmail.com) or send a private message on the Pinterest platform letting us know that you want to join our artists group board Art Direct From Artists. 

Step 3: Check your Pinterest followers (look for Artist Marketing Resources–we’ll follow you back) and check your Pinterest invitations. Once you find our invitation to join Art Direct From Artists, accept the invitation and you can start adding pins of your own art available for sale to buyers! Include your retail prices on your art image pins! Buyers will contact you directly.

The Benefits

You benefit from our promotions of the group board Art Direct From Artists in our feature articles published here and on other magazine and blog platforms. Our Twitter tweets feature the group board link and select artworks, and we talk about the group board in discussions on other social media platforms.

Our past promotions of Art Direct From Artists have brought artists on the group board more visibility! It works. We know because artists who pinned their art to our old group board– which is a few years old now– have reported sales that tracked back to our Pinterest group board!

Why we like our new Pinterest Business account:
We say “our” new Pinterest Business account because we want to integrally include you and your art! My old Pinterest account is years old and so crammed full of images that it’s time to make a fresh start.
Pinterest has many new features with their new Business account option. For instance, our group board Art Direct From Artists has Sections for sorting art images for buyers to more easily search–so far we’ve created sections for: Abstract Painting, 3-D Sculptural Works, Contemporary REALISM, Outsider / self-taught /auto-didactic
The Future
We plan to promote our new Pinterest Business account and group artist boards on Twitter and via feature articles and more.
Feel free to ask me any questions you may have in a comment.

We Want to Hear From You

Let us know what other group boards you’d like us to add to our new Pinterest business account, and if we like your idea we’ll not only create the board, and invite you to join, but we’ll tweet your link and give you a shout out too on Twitter as a thank you. Just leave on comment on this article to get things started.

Visit our new business account for Artist Marketing Resources on Pinterest
and view the new group board Art Direct From Artists.
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Artists and Collectors Join The New *Art Direct From Artists* Group on LinkedIN

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Art Direct From Artists began as a group board on Pinterest that has proven to be so popular that I decided to expand it into a new LinkedIN group–join Art Direct From Artists on LinkedIn here.

This new group board will make it easier for all professional to find artists with artworks for sale. Art Direct From Artists on LinkedIn is where hospitality industry executives and others, who really don’t know where to find art for their interior projects, can come and interact with artists who have artwork available.

Artists are welcome to join and pitch their work in the new Art Direct From Artists @LinkedIn group. Art buyers and collectors are welcome to join and find new emerging artists to buy from in the group Art Direct From Artists.

It’s a little bit outside-of-the-box for a LinkedIn networking group. No artist will ever be considered a spammer in this group! No self-promotions get flagged here. Artists are welcome to talk about their work. Buyers and art collectors are welcome to join and interact with artists. Artists are free to start discussions about their work and share links to their websites, online portfolios and web shops that direct buyers to where they can purchase original artworks.

The Art Direct From Artists concept has worked well on Pinterest as a vehicle for directing buyers to view artist’s work. In fact, one full year before Pinterest began offering *Buy Button* options to sell items via pinned product images, I started the group Pinterest board Art Direct From Artists— which requires that artists have retail prices on their artwork pinned images.

Image above courtesy of Salvatore Vuono at FreeDigitalPhotos.net

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Best Pinning Practices for Artists on Pinterest

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Best Pinning Practices for Artists on Pinterest

Create a business account on Pinterest here and verify your website here.  Pick a profile image, such as your logo, an artwork, or a good photo of yourself. Once your website is confirmed, your logo or profile photo will appear on Pins that people pin from your site.

Create Your Boards With Informative Titles

I see so many artists on Pinterest create boards titled “My Art.”  How many boards are on Pinterest titled “My Art”?  To make a point, we did a search using the Pinterest search feature. You can too. Type in “My Art” and selected “Board.” (As we did). Many hundreds and perhaps thousands of boards on Pinterest are titled “My Art.” (We stopped counting them after one thousand.) It’s simple logic. If you paint rural homes in summer, but label your board “My Art,” how will your work stand out? How will someone looking for your style of art find it?

You can change the name of your board by clicking on the Edit pencil icon at the top right corner of your board. Give your board a title that contains useful information. “Oil paintings of Birds” or “Watercolor paintings of Sand Dunes”  or “Abstract paintings on canvas by…” –you can add your name in the board title.

Now you are ready to pin high-quality images of your art. Use high-resolution, professional-quality photographs and illustrations. Don’t use images that are poorly lit, out of focus, or that otherwise appear amateurish.

Size and Shape of Your Images Matter

Have you found teenie tiny postage stamp size images on Pinterest? Did you pin them? Probably not. If your images have a width of 600 pixels and are between 900 and 2100 Pixels tall, then they will have good image quality on Pinterest.

Also, Pinterest says that “Pins look best when they’re vertically oriented.” (From Best Pinterest Practices by Pinterest. )

Include your artist name and title on every pin! Yes, on your own art pins. I won’t pin an artwork if the artist’s name is not on it. Many others feel that way too. I also like to see the title. When uploading your art images, include your name, title, link to your site, and some details, such as materials, year created, dimensions, and retail price. Remember, your images will be Pinned and RePinned!  (Use Rich Pins on your site and pin your art images from your own website. That way anyone clicking on your image will be taken to your site. Find out more about Rich Pins below).

Write Thoughtful, Detailed Descriptions on Your Art Pins

Every Pin should have a written description that gives context and provides additional information. Your descriptive text should use correct capitalization and punctuation. According to Pinterest, “…only about 75-100 characters of your description will appear in grid view, [but] you can include up to 500 and they’ll all appear when people click to see the Pin close-up. Generally speaking, more characters mean more helpful details and more opportunities to show up in search results.”

Pinterest says, “use keywords in your descriptions, but don’t use hashtag keywords.”  (Hashtag keywords, such as #art, #painting, #drawing are excellent to use on Twitter and Instagram, but should not be include in your Pin descriptions ).

Link to your website–Rich Pins

Make Pins from your website more useful by Making them Rich Pins.  Rich Pins can automatically include information like price, availability, materials on your Pins–as long as you have those details on your website images. Rich Pins automatically update, too, like when you change your price on your website, or if you mark an artwork “Sold.”

How Often Do You Pin?

Pinterest recommends that you pin once a day so your followers always see fresh content in your home feed. But don’t just pin your own stuff. Tell a richer story by adding pins from fellow artists and from art blogs such as Artist Marketing Resources. Follow us on Pinterest here.

Stop Talking Non-Stop About Yourself — Pinterest users want pins that educate and entertain them. Engage with your followers and they will be more likely to share your pins with their networks. If you need help with this, or ideas on how to increase your engagement, leave a comment and we will discuss options with you!

 

Fiverr Promotional Offer for Artists – Now for a Limited Time

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Part of the research we do for our Artist Marketing Resources articles includes trying out various sales platforms for ourselves. Generally we are interested in online galleries, artist print sales sites, art licensing platforms, art magazines and art apps.

We’ve known about Fiverr  for a few years now, and after hearing of creative people making as much as $47,000 per year on the Fiverr site from sales of their creative services, we decided to give it a try for ourselves. So we’re taking it for a test drive–perhaps rather skeptically at first!

So for a limited time, we have a special offer on Fiverr! Click here to feature your art in article and social media for $5 on Fiverr.

 

Artists: Add Your Site Link + Art Images + Retail Prices to Our Facebook Page

new work by Lela Tabliashvili on our Fine Art USA Facebook page

new work by Lela Tabliashvili on our Fine Art USA Facebook page

We continue to be amazed by the growing number of artists joining our Pinterest group board! Now more than 50 artists have added their art images with retail prices to our group board Art Direct from Artists.

So we’ve decided to give artists even more space. We’ve repurposed one of our Facebook pages (that we set up four years ago in 2010) to give artists opportunities to add their art images and links there too. Now artists are invited to add their art images + links + retail prices to our Facebook page Fine Art USA.

Just as we share, Tweet, and promote our Pinterest group board, we will do the same with our Fine Art USA Facebook page.

Artist Kay Vinson was the first to add her website link and image to our Fine Art USA Facebook page, and artist Lela Tabliashvili Art added the link to her own Facebook page, which I promptly *liked*, along with images of her art.  So, if you are looking for more page likes for your Facebook page, follow her lead.

There is a lot of potential with our overall project to give artists this grass-roots level promotion on Facebook and Pinterest. Join in! Artists add your art and links here.

We’re also looking for art to re-design the header of our Fine Art USA Facebook page. Your art posted to our Facebook page may be featured as our page header image, perhaps we will be rotating this image every few months. Also, to help promote, we may Tweet some of your art images from our Fine Art USA Facebook page, and share them in promotional blog posts like this one. We then also that Tweet our blog post, share it on Google+, Facebook pages, LinkedIN, Tumblr and Pinterest.

Artsyo: Where Artists Sell Their Original Art to Buyers in Their Neighborhood

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I like finding art sales sites, such as Artsyo, that understand their market. Artsyo is an online art sales site for artists who live in Seattle, Washington, USA, and for local art buyers.

The Artsyo tag line–Buy Original Art From Artists In Your Neighborhood– invites buyers to get to know local artists to purchase art from them direct. All artworks listed on the Artsyo site have retail prices. When buyers find an art piece of interest on the site, they can click the Buy button and send an email message to the artist to begin communications.

Recollect 2, John Breitweister

Recollect 2, John Breitweiser

One of the artists on Artsyo, John Breitweiser, l recognized from his art pins on Pinterest. I’ve already liked and pinned many of his colorful fine art pieces to my Pinterest boards. I’d definitely want to buy art from John Breitweiser if I lived in Seattle or planned to visit. Artsyo has a Pinterest account here. Follow artist John Breitweiser on Pinterest here.  Get to know any artist using social media before you buy art from them! It makes buying fun and interesting. Artists, get to know potential buyers using social media.

Artsyo is just one of thousands of sales venues on our e-list for artists.

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