Tag Archives: Barbara Rachko

Art Business

Barbara Rachko’s Pearls from Artists—Quotes and Advice from Artists to Artists

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She Embraced It and Grew Stronger, soft pastel on sandpaper, 58 x 38, Barbara Rachko

She Embraced It and Grew Stronger, soft pastel on sandpaper, 58 x 38, Barbara Rachko

 

New York City visual artist and blogger Barbara Rachko shares her pastel art on her blog Barbara Rachko’s Colored Dust. Besides inviting you in to view aspects of her process of creating such vibrant artworks as She Embraced It and Grew Stronger, above, Barbara Rachko lets you in to view corners of her studio (below). And along the way she shares an ongoing flow of quotes, and artist interview excerpts on what it means to be an artist in the ongoing series Pearls for artists.  Follow Barbara Rachko’s Colored Dust blog here. 

 

Studio View 1

Studio View 1

 

Barbara Rachko is a prolific in collecting the handmade figures that become models for her paintings. Barbara has traveled to many countries, including stays in Shri Lanka, Bali, Mexico and other parts of the world,  in search of new masks and figures to populate her studio and her paintings. You can see some her collection in the two studio views here.

 

Studio View 2

Studio View 2

 

Here are some of her soft pastel paintings, scenes incorporating one of more folk art figures from her collections.

Scene Thirteen- Bathroom, soft pastel on sandpaper, 26 x 20, Barbara Rachko

Scene Thirteen- Bathroom, soft pastel on sandpaper, 26 x 20, Barbara Rachko

A Promise Meant to be Broken, soft pastel painting, Barbara Rachko

A Promise Meant to be Broken, soft pastel painting, Barbara Rachko

Barbara Rachko is both a prolific artist continually creating of new paintings and also in her search for those pearls of wisdom to share with her followers, fellow artists and readers of her blog.

Follow photographer and pastel artist Barbara Rachko’s Colored Dust here.

Barbara Rachko on Facebook: http://www.facebook.com/barbararachko 

Barbara Rachko’s website: http://www.barbararachko.com

 

Follow photographer and pastel artist Barbara Rachko’s blog series she calls Pearls for Artists here.

Opportunity, Promotion Tools

Artist E-Postcard Marketing In September

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Each year beginning in September, art galleries re-open and renew their activities after the summer months (June-July-August) when many galleries are closed or operating with reduced staff.

This summer, Artist Marketing Resources started sending-out e-postcards of artists work to select art galleries. Now we are gearing up to send out many more e-postcards in September.

Participating artists include: Karen Fitzgerald, Arthur Kvarnstrom, Jane Dell, dianne k. webb, Michael Krasowitz, Barbara Rachko, Irena Orlov, Alice Harrison, May Jones, Numbers Project, Michelle Benoit, and, Elinore Schnurr.

Plus, we are sharing artist e-postcards on Pinterest and tweeting individual e-postcards using hashtags such as #artcollectors and #buyartonline among others. We’ll be tweeting primarily from our @TransArtGuide and @Artozon Twitter accounts.

 

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Art Business

Artists E-postcards May Jones, Alice Harrison, Arthur Kvarnstrom, Barbara Rachko, Jane Dell, Michelle Benoit, Karen Fitzgerald, dianne k. webb

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Artist news

New Ebook by New York Artist Barbara Rachko Available on Amazon Kindle

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BlogFrom Pilot to Painter Final

Here is the link to a good description of the book, plus the first reader’s review http://www.amazon.com/dp/B00HNVR200

You don’t have to own a Kindle device to read this ebook. You can download a free Kindle app as follows:

Here is the one for MACs:

http://www.amazon.com/gp/feature.html?docId=1000464931

Here is a link for the rest:

Kindle Cloud Reader – Read instantly in your browser

Smartphones – iPhone & iPod touch, Android, Windows Phone,  BlackBerry

Computers – Mac, Windows 8, Windows 7, XP & Vista

Tablets – iPad, Android Tablet, Windows 8

http://www.amazon.com/gp/feature.html/ref=sv_kstore_3?ie=UTF8&docId=1000493771

Promotion Tools

FACEBOOK COVER PHOTOS: NEW RULES, NEW OPPORTUNITIES

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by Barbra Drizin, Start From Scratch Social Media

www.facebook.com/startfromscratchsocialmedia

The  FACEBOOK  COVER  PHOTO  for  your  business  page  is  the  viewer’s  first impression of who you are, what you do, and how to contact you.

Previously, there were many limitations on what could be included in cover photos. However, now this huge piece of “real estate” is THE place to introduce, market, and brand.

And, ever since Facebook removed the ability to set a custom landing tab, your cover photo is the most important place to drive traffic and awareness.

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NEW RULES:

The new cover photo rule is that 20% of your cover photo may be TEXT. This gives permission for highlighting:

Your Website

Your contact information Your tag line Promotions

Purchase information or special offers Calls to Action

I also suggest rotating your cover photo each month, since an “updated” cover photo appears in the newsfeed of the people who have “liked” your page, and you have another excellent opportunity to stay in front of your audience.

FACEBOOK ADS:

Do you know how to use Facebook Ads?

This benefit is magnified as Facebook has released a new “Page LIKE” ad that includes the brand’s cover photo. Facebook Ads present a huge opportunity to carry a brand message from the Facebook page to the newsfeed with optimal impact.

Facebook Ads also allows you to target the exact demographics of your audience!

For example, client – artist www.facebook.com/barbararachko went from 600 likes to over 2000 likes using targeted ads…all in a matter of weeks!

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CONTENT STRATEGY:

Photos are now the #1 content strategy. Facebook continues its evolution to become a more visual platform. Therefore, brands must craft posts to ensure they are visually powerful.  Your cover photo is the “main event” of this strategy.

FACEBOOK VOCABULARY:

NEWSFEED: the posts of the PEOPLE who are you friends AND the posts of the PAGES you have liked. When you post on your Facebook Business Page, the post appears on the newsfeed of those who have “LIKED” your page.

COVER PHOTO SIZE

Your cover photo is 851 x 315 pixels. With photoshop or other photo editors, you can add text. Remember not to put text where your profile picture will obscure it.

Want to optimize your Facebook Business page? Learn how to use Facebook Ads? Barbra Drizin is a social media educator, trainer and manager. Her business is

“Start from Scratch Social Media” www.facebook.com/startfromscratchsocialmedia.

Barbra especially assists those who may be ‘resistant, reluctant, or intimidated’ with the world of social media by starting with the basics and going beyond. Her goal is for you to be confident and comfortable with the rewards and benefits of the virtual world! Barbara targets solopreneurs, artists, and alternative health practitioners. Contact Barbra at  barbra@socialmediaeducators.com.

Barbra meets with you personally and by Skype

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Artists Interviews

Why Do Artists Work in Series?

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Many art lovers recognize the work of an artist by artistic style or the recurring themes that the artist continues to explore. Some may even refer to these things as part of the artist’s brand. More often you will hear the term series used by artists. Many artists who do work in series that explore variations of composition, repeating pattern, recurring design elements, signature color palette or technique, will say that they feel fortunate to have a series going. This is what every artist hopes will develop as they work in their studio.

Artworks in series have become a standard of art-making practice among successful artists–so much so that many gallerist and art collectors expect to see artists’ work available in one or more ongoing series.

New York City artist Barbara Rachko describes working in a series as feeling natural and authentic to her.  She shares some perceptive insights– “working in series mimics the… gradual way that our lives unfold, the way we slowly evolve and change over the years.”  She describes how every paintings that she works on has a lesson to teach.  Once completed she can look at each finished piece and see how her ideas have progressed a step or two further. 

Big Wow, Barbara Ratchko

Big Wow, Barbara Rachko

Intruder, Barbara Ratchko

Intruder, Barbara Rachko

Quartet, Barbara Ratchko

Quartet, Barbara Rachko

Visit Barbara Rachko’s website to view more images of her work– www.barbararachko.com  

Read more on why Barbara Rachko works in series, on her blog Colored Dust, at:  www.barbararachkoscoloreddust.com

In Barbara Rachko’s Domestic Threats series of pastel-on-sandpaper paintings, the artist uses Mexican folk art—masks, carved wooden animals, papier mâché figures, and toys—in a lively blend of reality and fantasy. 

Other blog articles on this artist:

Dolls, Masks, Zombies, Devils, Skulls and Day of the Dead Skeletons in the Pastel Paintings of Barbara Rachko

Art Blogs, Artist news, Artists Interviews

Dolls, Masks, Zombies, Devils, Skulls and Day of the Dead Skeletons in the Pastel Paintings of Barbara Rachko

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The Space Between, Barbara Rachko

To say that her pastel paintings are skillful is truly an understatement! New York City artist Barbara Rachko has perfected her artistic style working from her large collection of Mexican and Guatemalan folk art – masks, carved wooden animals, papier mâché figures, and toys – to create pastel paintings that combine reality and fantasy and depict personal narratives.

If you are wondering how this artist achieves such fine detail and a photographic quality in her pastel paintings, you can find out more about her techniques by following her blog appropriately named Colored Dust. The artist also share a lot about her art-making on her Facebook page, which you can Like to follow her there.

The multi-talented Barbara is a gifted photographic artist as well, and currently represented by the New York City art gallery HP Garcia.

The Sovereign, Barbara Rachko

False Friends, Barbara Rachko

 

Paranoia, Barbara Rachko

Effigy, Barbara Rachko