Cougar | Artist Marketing Resources

Primal Source for Glow 2008 by Usman Haque

Glow is a dusk-to-dawn art event on the beach and adjacent areas in Santa Monica, California. The first Glow premiered on July 19, 2008 and attracted over 200,000 people. Over 100 artists participated in 27 projects that spanned genres, technology and content–all with some orientation toward engaged participation with the diverse audience, from the most seasoned art world members to the general public, local residents, and international tourists. The context of Santa Monica’s fabled beach, the power and allure of the Pacific Ocean and compelling contemporary art, all savored during the hours when museums and galleries sleep, made for a clamorous poetic experience.

shapednoise for Glow 2010 by Céleste Boursier-Mougenot
Glow 2010 occurred on September 25 and attracted 150,000 people to the Santa Monica beach. Projects by internationally renown artists (Céleste Boursier-Mougenot, Rafael Lozano-Hemmer and Yoshua Okón) and a strong contingent of Los Angeles-based artists included everything from highly advanced technological installations providing for intense audience interactive, to the purely accoustical pleasures of an accordion orchestra playing while riding the historic Santa Monica Pier Carousel. The twenty projects included approximately 100 artists, with 50 musicians and dancers alone participating in a procession and music circle on the beach.