The Working Artist sent us this infographic and asked us to share it with you–
Every Interior designer has a list of tried and true questions to help assess the tastes and habits of their client. With the recent resurgence of fiber crafting, you might want to ask “do you knit or crochet”? If the answer is yes, you’ll know your client has a heightened love of textures, fibers and color that might make the design process a bit easier! And, when you finish that project with an Artisan Crafted, Jumbo Yarn Bowl on the coffee table in the living room or next to the easy chair in the den, you’ll have a lovely focal point and a client for life!
Heckathorn Turned Wood had so many requests for “bigger” Yarn Bowls from their Etsy followers, that Jumbo Wood Yarn Bowls have quickly become Lathe Artist Bob Heckathorn’s singular passion. These oversized, functional collectibles have a different purpose than smaller, (single ball) yarn bowls you’ll find on craft sites.
These Jumbo Yarn Bowls are HUGE –ranging from 10″ – 13″ in diameter; designed to hold several balls of yarn as well as the entire project, tools, etc. when the work is set aside. Discerning yarn fanatics love the organization these Jumbo Yarn Bowls provide, while an Artisan Crafted Art Bowl elevates their current work in progress to a whole new level.
Months in the making, Heckathorn Turned Wood’s Yarn Project Bowls are created from choice reclaimed hardwoods (Cherry, Kauri, Camphor and Pecan, etc.) as well as segmented pine for more rustic tastes. The slow drying process adds gentle warping and character to the shape of the bowl while occurring natural cracks are filled with Bob’s proprietary jewel inspired sparkling inlay. Every Jumbo Yarn Bowl is hand-sanded, buffed and finished over ten times, resulting in a silky smooth, brilliant gloss finish.
If you happen to be designing space for a yarn enthusiast Heckathorn Turned Wood is a special resource for a hand-turned accent piece, direct from the artist. Each Jumbo Yarn Bowl is unique, one-of-a-kind, signed and numbered with species by the artist. Including one of these functional collectibles in the right design project will be a special gift the owner will cherish for years to come. For more on the creative process visit Bob’s blog at HeckathornTurnedWood.com.
Find out more on the Heckathorn’s website: HeckathornTurnedWood.com
You can buy these bowls on Etsy here: HeckathornTurnedWood.Etsy.com
Follow Heckathorn Turned Wood on Instagram: Instagram.com/heckathornturnedwood
Pop-up shops are a popular emerging form of flash retailing that enable sellers to set up temporary stores from which to sell their products. Often using short-term sales spaces, their temporary nature makes them a more affordable alternative to opening a permanent shop, avoiding long-term rental agreements and overheads.
The pleasure of pop-ups is their ‘get it while it’s there’ vibe – because they’re not open all the time, there is an increased incentive to buy. They’re the perfect solution for someone who wants to sell their art in a place where people can see and touch it. What’s more, you can get a good idea of what sells and what doesn’t and see your customers face to face.
Pop-ups are the perfect way to support and promote an online store. If you already run a successful art pop-up, then you are a step ahead in terms of knowing your audience and what appeals to them. You can publicise your e-store through your pop-up, and your pop-up through your e-store. Setting up an e-commerce website is much easier than it used to be, and you can automate the order fulfilment process and leave very few admin tasks for yourself. So how to take that crucial next step?
Benefits of an e-commerce solution
If you already run a pop-up shop that is attracting customers, then you’d be missing a great opportunity by not having an online presence. The beauty of an online shop is that it’s open around the clock. So if someone has to rush away, you can give them a card and the chance to browse your products later. It’s also a place for you to share compelling content and stories about your art – without having to repeat yourself over and over again.
With an e-store you don’t have to worry about manning the store in person, as once set up the process will mostly be automated. You can accept transactions online through PayPal and secure bank card payments, which can be set up to incorporate delivery charges as well.
A lot of artists use Etsy to sell their products. Etsy is an online marketplace in the same way that eBay and Amazon are, but it’s much more geared towards artists and makers. It only costs $0.20 USD to list an item for sale, which is much less than the fees of some of the mainstream marketplaces. You can set up a shop on Etsy for free and list as many items as you want. In terms of retaining as much of the sale price as possible for yourself (minus charges), the top three online marketplaces for artists and designers are Etsy, Folksy and Not On The High Street.
Setting up your own store
The alternative to using an online marketplace is to create your own bespoke online store. It is not uncommon for some artists to do both concurrently, allowing you to access the Etsy/Folksy audience while also maintaining your own separate online presence. Setting up an online store can be achieved in very little time once you’ve chosen a platform you like, and many e-commerce solutions offer free trials that allow you to try them out. It’s not very hard to set up a professional-looking e-commerce website to showcase and sell your art, and for this reason alone it’s worth doing. Setting up your own online store is also a great way to start building your online brand.
Some artists prefer to take the print-on-demand route, which is another way to sell your art and designs online. Its appeal is that all you have to do is upload your artwork, and the site will take care of everything else. The downside is that for providing this service, the site will usually take the lion’s share of the retail price.
Society6 is one of the most popular print-on-demand options, as it has the most visitors and a worldwide audience. It also allows the artist to set their own profit margins – but the higher you go, the more expensive the product will be for the customers buying it. If you set your margins too high, you risk putting customers off. With print-on-demand you won’t make as much profit as through Etsy or an e-store of your own, but it can be a good place to start if you’re getting used to the idea or want to see which of your products sell best online.
If you’re going to sell your artwork online, you don’t want the order fulfilment side of things to take up so much time that you no longer have any left to create. This is why it’s a good idea to automate the process using a dropshipping merchant who will take care of your production, packaging and shipping. Search an online dropshipping supplier directory and look for one that is low-cost (so it doesn’t eat into your profits), reliable, and happy to apply your personal branding. If you’re selling through Etsy, you can set up dropshipping through their dedicated The Art of Where service.
An existing pop-up store is the perfect place to advertise that you also sell your products online. But it also goes without saying that you should also take your marketing efforts to social media. The best social media platforms for artists are Facebook, Twitter and Instagram.
The key to successful e-commerce social media is interaction. To successfully promote yourself on social media, you must do as the name suggests and be social. It is not enough to shout about what you do. To build up trust and connect with your audience, show that you are a real person by sharing works in progress, pictures of you working in your studio, and interesting art-related articles that you’ve read. Interact with your followers and with other artists and people will find you much more engaging.
Hopefully you found this article helpful. As the owner of a pop-up store you may already be quite savvy in the world of selling, which makes e-commerce the perfect next step for you. For more suggestions, check out this list of 1,100+ Places to Sell Your Art Online.
Perhaps you’ve already set up an e-commerce store for selling your art? What has the experience taught you? Let us know in the comments.
Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at MicroStartups.org. We donate all our website profits to charities that help people reach their full potential. Find out more on Twitter
For the last seven years, UK artist Michaela Raeburn has lived an amazing expatriate life on the island of Crete, funding her lifestyle by working as a professional artist and selling her artworks to the many tourists that visit the island.
“As far as I can tell my Seashell Mosaic Collages are unique,” she says, and, “I have seven years of sales history that charts their success and popularity. ” Michaela sells her seashell and sand creations 3 days a week through the 5 summer months of the year– offering her artworks from her stall at the edge of the beach at Almyrida Beach Resort. Plus she exhibits them in yearly exhibitions on the Harbour Front in Chania. She does commissioned work too and Michaela has sold her mixed media artworks to local residents and tourists from all over the world. “The majority of my customers being British, closely followed by the Americans, Scandinavians and Europeans. I also have the benefit of public opinion that spans 7 years of direct selling, which has all been very positive and encouraging. I know that my art makes people smile! I’ve had so many compliments and congratulations for my art and lots of these came from people who loved my artworks but couldn’t afford to buy one.” In once such instance, Michaela helped a local charity called Sara’s Hope Foundation by showing some of their children how to make their own seashell mosaic art.
“My seashell mosaic collages should really be viewed in reality, in order to be fully appreciated. I believe that when seen through the internet, people don’t get the 3-dimensional effect, nor can they feel the textures that make up my designs–” however, for the first time, Michaela Raeburn offers over 80 artwork designs, made primarily with natural mixed media materials, in her new Etsy shop Seashell Beauty in Art where you can purchase them from wherever you are in the world.
Michaela describes her art practice as “Working with Nature.” She has had a lifelong passion for art and nature– “I wanted to blend the two together, to create a unique way to showcase and preserve what we so easily take for granted. The natural materials I use are whole seashells, sand, moss, feathers, wood, stones and other natural elements. Apart from a foundation course in Art and Design, I’ve had no formal training,” says Michaela, “Instead I have enjoyed a rewarding career in the Advertising, Design and Marketing Industry both in London and Manchester. My career taught me the value of anything that is unique. Around 9 years ago, circumstances changed and my life started to take on a new direction. I had some ideas for a new kind of art using natural materials blended with acrylic painting to form realistic 3-dimensional images on canvas and around the sides.
To date Michaela has sold 2,261 artworks–including seascapes and beach scenes, people, animals, birds, sea life, architecture, a star sign series, and custom work.
“There is a degree of skill involved in creating the mosaics as I won’t use broken shells. This means I have had to amass a vast quantity of seashells in all sizes because I won’t break them to fit the spaces. The seashells are sourced from all over the world and some are extremely difficult to acquire. Apart from one or two exceptions, all the seashells in my artworks are their natural colours. Laying the sand is also a difficult process and I am still discovering new techniques.”
Michaela Raeburn currently writes a blog Wonderful New Life on Crete where she also displays some of her artworks.
In order to keep up with the high demand for her collages, Michaela has to put every hour she can into producing her designs and developing new ideas!
She is excited to share her new Etsy shop to broaden her marketplace beyond only the small tourist destination near Chania in Crete where tourists shop at her stall.
Jewelry artist Kathy Bankston is a skilled metalsmith, weaver, and lampwork beadmaker. Lampworking is a technique that can be traced back to 14th Century Italy. Lampwork beads are created when glass is melted into a molten state using a torch and then the molten glass is shaped with tools into beads. As well as creating these glass beads for her own jewelry designs, Kathy sells these beads in her Etsy shop Kathy’s Bead Shop as beadwork supplies for you to use in your own fine art and craft designs. Each bead is annealed in a kiln in Kathy’s studio to add strength and durability to the glass.
The white large hole lampwork beads above, available in Kathy Bankston’s Etsy shop are clear glass with a white frit on top that lend themselves to many possibilities for creating jewelry such as with silver metal or black leather creations.
Kathy Bankston is an artisan and lampwork bead maker from Hitchcock, Texas, USA. She takes pride in hand-making the elements that go into her jewelry designs. Her metal jewelry is designed, sketched, sawed, shaped and soldered all by hand. Her weaving is done on a loom using only the finest silks, threads, and beads. She makes lampwork beads from Effetre and CiM soda glass and kiln anneals them in her glass studio.
Above are a pair of simple and elegant sterling silver and black onyx cabochon stud earrings from Kathy Bankston’s jewelry designs available on her website here. She makes rings, earrings, pendants, necklaces and bracelets.
Kathy hand makes each copper wrap ring in her studio from recycled copper wire, wrapped to form a beautiful ring soldered together on the back side so that the individual bands will not move.
Kathy Bankston also incorporates found objects, such as an antique key, combined with her handmade purple and blue lampwork beads into the beautiful necklace above. Kathy says, “I’ve strung the beads on a 35″ sterling silver cable chain. It is an endless chain that you simply slip over your head. There is no clasp. The necklace has an antique key that I found in a Galveston antique store. The bead cap is a hand wire wrapped bead cap in sterling silver. Romantic, and beautiful, you’re sure to get compliments every time you wear this beautiful necklace. All sterling has been oxidized for extra glamour.”
View many more of the wonderful creations by this artist on her website– Kathy Bankston where you will find lampwork pendants–such as this pink glass piece–and many enamel pendants such as those pictured below–
Etsy sellers, Etsy has launched Pattern that allows you to turn your shop into your own website http://etsy.me/1pR1I7M <Get a 30 Day free trial.
You’ve already uploaded your images, descriptions, prices, and keywords into your Etsy shop. No need to do it all over again. Now with just a couple of clicks you can turn your Etsy shop into your own website.
To get started on your Pattern site you first turn on Direct Checkout with just a click. Purchases made through Direct Checkout are fully protected by Etsy and provide the most secure payment experience.
According to Etsy, Direct Checkout attracts more buyers –globally and mobiley–allowing them to pay with a variety of currencies.
Yesterday’s article featured sales tips for sellers on the EyeEM app. Today, we’re sharing some tips for Etsy sales.
Set Up Your Etsy Shop and Get 40 Free Listings–
First of all, you can get your first 40 Etsy listing free when you sign up and set up your shop via this link.
Try Affordable Art Listings
Some committed Etsy sellers make many thousands of dollars selling their art and art products on Etsy. One prolific artist, Scott Bergey, offers a large selection of one-of-a-kind artworks at affordable retail prices–take a look at this artist’s Etsy shop here for ideas on what to sell in yours. Add artworks in a range of price points and let your audience of buyers tell you what sells.
How to Get Repeat Sales
It takes much more time and expense to find new buyers than it does to cultivating repeat business from your current buyers. Get repeat sales from your buyers by offering them perks such as free shipping, or discounts off price.
An Etsy shop feature allows you create discount coupon codes. In your Etsy store click on Your Shop in the top menu, then go to Promote and then Coupon Codes and select options to generate coupons.
With your Etsy shop discount codes you can offer 3 options–free shipping, a percentage discount or a fix price discount–and set a date when these discounts will expire.
Adding new listing to your Etsy shop costs only .20 cents and there are no commissions. Plus you can get 40 free listings when you set up your new Etsy shop via this link.
Share your Etsy Listings on Social Media
Pin your art images to Pinterest linked to your Etsy shop to bring in customers. Tweet each of your new listings via your Twitter account–with clickable link in your tweet and art image attached.
Modern Thrive offers a variety of arts business workshops for you the artist on how to grow your business and create income streams.
Artist Marketing Resources readers can save $30 on any of the online workshops below by registering with the code: artmarketing.
Register for the online workshop – Monetizing Your Art Through Licensing here.
If you are reading this article you can save $30 on any of these 3 workshops with discount code “artmarketing.”
Just two days ago, Amazon launched a new handmade marketplace, some say to compete with Etsy. Handmade at Amazon is a new store on Amazon.com for invited artisans to sell their unique, handcrafted goods to Amazon’s hundreds of millions of customers worldwide. They are still setting up shop, but invite artisans to apply to be a part of their launch.
You handmade items must meet Amazon criteria, and you have to complete an application to sell them in this new handmade marketplace here.
If you’re looking for more places to sell, try our 1,100+ Places to Sell Your Art (buy on Selz with credit card or via PayPal option here.)
Image courtesy of Serge Bertasius Photography at FreeDigitalPhotos.net
Yesterday morning, just 16 followers away from reaching 10,000 followers on my @Artzon Twitter account, I put out the call to follow. Artists helped me reach my goal a few hours later at noon. This blog post is a special thank you to just some–I’ll be featuring more of those artists in future posts.
YK Hong is my 10,000th follower– in Brooklyn, New York, Y K Hong is revolutionary, artist, anti-oppression trainer, author, activist, techie, urbanbuddha, troublemaker, awesome–the link to her art site is http://www.ykhong.com/ykart
Watch YK Hong’s TED Talk :
Linda Klein is our 9,999th follower @Artzon follower. Shop hand-painted silk scarves in the Linda Klein Collection Etsy shop here.
Thanks to Anne Bevan aka @wncpainter for her tweet:
and Betty Esperanza @esperanza4hire
As odd as that headline may sound, if you use twitter you understand that opening a Twitter account and tweeting the link to your site probably isn’t enough.
To make your tweets stand out, add an image of your art to your tweet. This is easy to do using TweetDeck. TweetDeck started as an independent platform but was purchased by Twitter around 2013. Twitter has since expanded TweetDeck calling it “the most powerful Twitter tool for real-time tracking, organizing, and engagement.”
Now that you’ve written your tweet, added your link and image, include a hashtag to get your tweet in a thread. Try using these hashtags: #art #artforsale #buyartonline #artmarket #paintings #oilpaintingsforsale #prints #drawing #installation #photography #artcollectors #sellartonline #collage #mixedmedia #Giclee and others. Use the Twitter search box to find others. Use hashtags such as #RT and #shoutouts to put your art tweet into non-art categories– which may help you reach new buyers.
To get your tweets retweeted to thousands, simply use the hashtags #artistmarket and #artistnews in your tweet– Artist Marketing Resources retweets your tweets from those hashtag threads.
Artist Marketing Resources retweets our reader’s tweets from the hashtag threads #artistnews and #artistmarket. Add one or both hashtags #artistnews and/or #artistmarket to your tweet. Your tweet will appear in our thread and we will retweet. It’s that easy.
For artists who have an Etsy Shop, EtsyRetwt @EtsyRetwt makes these offers– “Want a shoutout? Just retweet my last tweet and I’ll personally promote your @Etsy shop- it’s that easy! Use the hashtag #etsyretwt to get more views on your tweets! I re-tweet a lot so if you’re following me, I’ll follow you!”
If you have fewer than 1,000 followers for your Twitter account, you can use services such as WeFollow to find and build followers.
Artist Marketing Resources follows and re-tweets. Follow us on Twitter @TransArtGuide @Artozon @Transmediartist Use the hashtags #ArtistMarket and #artistnews to get your tweets re-tweeted. And don’t forget to share by re-tweeting our tweets too!
According to a Mashable article titled, Can there be an Etsy for Fine Art?,
the newest fine art sales site is CUREEO — and like etsy, founded and run by women.
When you sign up to the CUREEO site there is a checkbox option if you are an artist and want to sell. A drop down form appears and at the bottom there is a required $5. processing fee payment.
Whether this opportunity is right for you or not, Artist Marketing Resources offers about one thousand more art sales sites in our PDF list 900+ Places to Sell your Art http://artistmarketingresources.webs.com/apps/webstore/products/show/2969611