Artists Pitch Your Art To Interior Projects, Such as Hotels, via this Automated Art Consultanting Site,

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IndieWalls is automated art consulting. It’s a site for artists to easily pitch their art, with one click, to hotel and residential projects actively seeking artworks for their walls.

This site is a huge time-saver for artists to reach out to new markets!

THE PROBLEM, as IndieWalls explains it, is that every commercial property needs artwork, yet they have a hard time finding real artwork from real artists for their interior spaces.
So to create THE SOLUTION IndieWalls has built a platform that lets commercial art buyers find real artwork from real local artists. “In the past year we’ve helped create art collections for hotels like Thompson Chicago, Andaz 5th Avenue, and Trump Soho…”

To get started–Create your artist account on IndieWalls and upload images of your art. You can now review current project actively seeking artworks and send them your pitch!

Plus, when new projects seeking artwork are added to the site, you will receive an email notification that they are accepting pitches.

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Once you find a project you are interested in. Review the project specifications and photos to help determine what you will offer them in your Pitch.

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It’s super easy to see, at a glance, what artworks the project is seeking. For instance, the hotel project Gild Hall is currently seeking colorful, edgy work– their wants clearly tagged like this:

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You have artworks to fit their needs, so now you want to create your pitch.

It is fast and automated. You simply click on the word *Pitch* that appears on each of your artwork thumbnail images. A box appears that allows you to write your text and add more images–such as detail shots, or wall installation views of your art. You can pitch that particular artwork, with retail price, or you can offer commissions.

Then click send. Your pitch goes to the project and your artwork appears on the project selection page–so project administrators will be sure to see it.

It’s that easy!

Another project currently active on IndieWalls–the Beechwood Residential building, under construction, lists their color pallet as teal, sage, green, mustard/gold, beige, light grays, medium gray and charcoal. They want Abstract, Architectural, Black and White, Classic and Geometric artworks for their lobby and corridors.

This essentially is all you need to know to pitch a series of your fine art photographs for their corridors, or offer a commission of large scale geometric paintings for their lobby.  Create and send in your pitch to them for consideration. Time spent creating your pitch on IndieWalls in minimal and could lead to a sale or commission.

There are many more automated sites used by art consultants! We have a huge collection of Art Consultants who are seeking artworks for their databases–get it here. Their databases contain your art images that they show to their clients. It’s easy to get your work into art consultant databases–and we tell you how–in the Transmedia Artist Guide to Making Artist Submissions ebook here and here.

Get the Directory of Art Consultants e-list on iCloud w access via computer, iPad, iPhone, and other tablets and devices here and here.

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Financing New Work; Artist Karen Fitzgerald On The Success of Her USA Project

Financing New Work

Over the past seven years, I’ve been incorporating gilding into my work.  Gold is embedded in the core of our civilization, its dynamic energy often signals something beyond the purely physical.  The precious metals I gild with indicate a quality of energy that expands beyond our physical world, a quality that is metaphysical and transformative.  As a traditional painter (in that I apply paint to a substrate, embracing the long history of pictorial space)  gilding processes brought a new focus to the work, as well as integrating a new level of language into my work.

Let's Become Like Birds, 2013, 48" diameter, oil with 23k gold, red gold and moon gold on MDF panel.

Let’s Become Like Birds, 2013, 48″ diameter, oil with 23k gold, red gold and moon gold on MDF panel.

For several years I had an idea in the back of my mind to do a suite of work gilded exclusively in different types of gold.  It’s one of the more expensive materials to work with; I knew I had to find a funding source to support the new work.  I’d investigated the crowd-funded phenomenon and decided to see if it might work for me.  My project launched on February 18, 2013, with USA Projects.  It closed on April 27, having raised over $8,000, from nearly 100 supporters.

The Watchman He Lay Dreaming, 2013, 48" diameter, oil with moon gold and 23k gold on MDF panel.

The Watchman He Lay Dreaming, 2013, 48″ diameter, oil with moon gold and 23k gold on MDF panel.

The backstory is a bit deeper than the facts suggest.  I began seriously preparing to do the project in September of 2012.  I wrote a grant that included a much more modest aspect of crowd-funding, as well as working with a different organization.  The grant was unsuccessful, which suggested to me that I needed to up my game if I was to get to the ultimate point of funding the materials needed for my new work.  I began putting together a set of “perks” – essentially, gifts I could give donors who supported the project at different levels.  I created an edition of etchings as a perk.  I assembled an inventory of original works on paper that could fit the perk levels.   Finally, I began to draft the text that would convince someone to send me money.   The project ran during a time when I was doing a great deal of consulting work – without being at the studio, I was able to spend up to 3 hours every day working at the funding goal of the project.

Little Sun, 2013 7" diameter, oil with 23k gold on prepared paper, 19"x16" overall.

Little Sun, 2013 7″ diameter, oil with 23k gold on prepared paper, 19″x16″ overall.

“From the Core” is now in full production.  To date I’ve created a dozen works.  Each piece explores an aspect of energy that resides at the core of our selves.  Dreaming energy, transformation energy, the energy of the sun and moon, oppositional energy; energies we experience and negotiate, navigate and attest to.  For several months during the Spring I was flooded with the energy of feeling very “normal”.  As an artist, I have often experienced the pull between studio time and money – they are some sort of co-equivalent, an Einsteinian reality for all artists who pay as they go, keeping themselves afloat and their studio work moving forward.  For several months, my “normal” landed outside that potentially explosive co-equivalency of money/studio time.  I had both, simultaneously.  I could simply work; pick up the phone and order supplies, not think about juggling finances to afford what I’d just requested.

Little Pink Moon, 2013, 7" diameter, oil with 18k gold and copper on prepared aper, 19"x16" overall.

Little Pink Moon, 2013, 7″ diameter, oil with 18k gold and copper on prepared paper, 19″x16″ overall.

So, I’m curious.  I’m wondering if you think these new paintings look like they were produced in the lap of luxury, the lap of “not lacking in financial support”.  Do they look flaccid in their comfort zone?  Or do they stand up, their strength apparent.  Like the mocking birds throwing themselves into the air, wings flashing along with that cascade of changing song, I think these new paintings do that.  Their voice is one of oceanic gladness.  They come from that core of the imagination that returns all of us to the core of joy we had when we were children.

-Karen Fitzgerald © 2013


Karen Fitzgerald’s studio is located in Northern Long Island City, one block from the Socrates Sculpture Park.  She frequently provides basic gilding workshops at her studio. Fitzgerald Art website www.FitzgeraldArt.com