Just two days ago, I received an invitation to do early Beta-testing of the new Artolo fine art sales site. Although the Artolo site owner Tom Brereton Downs said I would likely find bugs at this first new stage of site access, I encountered no problems when I created my portfolio, entered the dimensions of my artwork, and the sales prices. I did note that all dimensions are in centimeters and I could only input my prices in British pounds. I do not yet know if these features will expand in future, but I do like Tom’s art sales philosophy.
Tom sent me lots of materials, including logos and a brochure, and wrote, in part:
You have a great blog going there. Very useful for artists. We’d love you to tell your followers about Artolo.
We’re not entirely prepped for pushing out as we’re very much in the phase of developing the platform in partnership with a small group of users (including you!).
Essentially we’re on a mission to disrupt the art market and make it far more accessible to the average person. Most people find galleries, artspeak and the whole process of engaging with work pretty terrifying… Artolo is our attempt to address this. We would like to see a world where most people are comfortable buying original art (just as they are buying cars, furniture, music etc.) and, as such, a world in which artists can quite easily sustain their practice and not constantly worrying whether they will make another sale.
Core to Artolo are relationships and location. Relationships, in that we believe success for artists will come through building meaningful/authentic connections to people (not hiding behind galleries, obtuse language etc.). And locations, in that, we think seeing art for real and meeting artists for real is core to building these connections.
The Artolo platform will be changing and developing considerably over the coming weeks as we add new features and take feedback along the way. It would be great to hear your ideas and thoughts. We really want to make Artolo something that can make a real difference to artists and not be yet another vanity platform.
Artist Marketing Resources blog will be one of the first to inform you when Artolo opens to all artists.
Artist accounts on Artolo are free.
Tom Brereton Down’s brochure asks, Where do you go if you want to buy art? For many, even those with a reasonable disposable income, prints from the likes of Ikea(probably the world’s largest art supplier) is a safe, if unadventurous, option. Others might be lucky and find a piece of art whilst on summer holiday. Even luckier are those who have friends or family who are artists. Only the relatively sophisticated art-buyer can claim to not to be, at least a little, intimidated by galleries.
Artolo proposes some interesting solutions, that include:
Allowing Amateur dealing: buyers and collectors will *refresh* their collections by reselling work via Artolo, and then purchasing new work (at lower than gallery prices) from emerging artists on Artolo.
Unlike the current range of sites(which expect buyers to purchase work by only seeing a photograph). Artolo encourages the buyer to see the work in a real location and then make a purchase through the Artolo payment system.
Artolo wants to become a ‘game-changer’ in the multi-billion pound art market. Using web, location and social marketing technology Artolo will revolutionize the art market in the way that iTunes has revolutionized music, Amazon has books and YouTube has video…
A PLATFORM FOR ALL–ARTOLO IS FOR EVERYONE
EVERYWHERE IS A GALLERY–core to their proposition is to make it easy for any location to be a site for selling artwork.
ARTOLO IS FOREVER–A piece of work need never leave the Artolo site…it will just exchange hands. The new owner can choose to have the work remain listed for offer. In time we expect Artolo to become a registration base for all art around the world.
Below: Art-buyer, collector, or seller?