Support the ArtWorld App on IndieGoGo For Great Perks!

Artworld Crowd-Funding

Artworld is Crowd-Funding on Indiegogo and Offering Great Perks!

Dear Artist,

I am contacting you on behalf of Artworld, the online community for artists, art enthusiasts and buyers. I have your email-address as you have registered with us. A good proportion of you will have uploaded work (about half of all who registered). And many of you will know me personally through our correspondence.

As users and often supporters of Artworld, I ask you to help Artworld raise some €10,000 via crowd-funding (roughly $14,000 or £8,300). I invite you to take a close look at our proposal, and at the imaginative, perks we offer in return for your contribution. Here is our campaign-page. The campaign, on Indiegogo, will run for the next 45 days.

Artworld has been growing steadily since its launch. We have around 500 artists, some 5,000 app users, and a regular Facebook audience of around 1000 (there being some 8,000 likes). That’s an excellent result for a one-man pro-bonoinitiative with a tiny promotion and marketing budget. Artworld has spread almost exclusively through personal recommendation: by “word of mouth”.

The number of participants is now enough that additional development work is needed. To support this we have decided on crowd-funding. For a pro bono project such as Artworld, venture capital is not an option. Equally, my personal resources are not so large that I can raise the required investment from a bank. That leaves crowd-funding as the natural and indeed only practicable choice.

Spread the Word!

Other than, or in addition to, a cash contribution, you can support Artworld by sharing our Campaign Page on Facebook, or by copying this email to your own supporters, family and friends. And why not post it on your web-site or blog, or other social media, perhaps even tweet it? Help our campaign go viral! With full funding I can do even more to help Artworld’s artists and the community they represent.

Yours sincerely. Keith McFarlane Artworld Negative Entropy BV Amsterdam The Netherlands


References

  1. Artworld App: Get the app in the Apple iTunes Store here.
  2. Community: Artworld Facebook Page here.
  3. Crowd-Funding: Artworld IndieGoGO Campaign here.
  4. Competition: Artworld Arts Artisanal Print Competition details here.

Art Angels, by ArtWorld App Developer Keith McFarlane

ART & THE ANGELS. ArtWorld owes a great deal to its artist-collaborators– artists wishing to encourage their fellow artists just as much as to promote their own work. And so often it is our best artists that feel this obligation to the community of art. In recognition of their service let us call them our “Art-angels”, a lovely if sadly not original turn of phrase!One such is Marie Kazalia. (You can see something of her artworks on ArtWorld and on her web-site at http://mariekazalia.me.)  Marie has helped ArtWorld gain a foothold with our artists, not least through her own Artists’ Marketing site at http://artistmarketingresources.com, but also and more widely through her network of artists and contacts throughout the United States. Her most recent intervention has been to help LA based artists Irena Orlov and Maya Green take part  in ArtWorld; first of all by suggesting their participation, and then by taking away the “pain” of technical participation by uploading their artworks and personal information on their behalf. It’s exactly this kind of quiet publicity, personal recommendation and “oiling of the wheels” that has seen ArtWorld trek, coast to coast, across the United States, even start to fill out the interior, reaching places and way-stations not in the slightest known for their art!The Art-angels can do much, and this editor is working flat-out to support them! And should ArtWorld grow just a little bigger, become a soupçon better known, we will be looking for an art-angel or two who can help us! One task is to engage with our Facebook audience. But far more important it is to reach out to their fellow artists, promoting, encouraging, facilitating and, not least, “spreading the word”! It’s the role of the guest editor, being a local focus in the ArtWorld community; perhaps even orchestrating local get-togethers, or a place where artists can meet. ArtWorld can, with the support of such Art-angels, really make things happen; for I for one do not share Auden’s pessimism, whether about poetry or the arts more widely. And we have already seen such communities, at least in their first infancy, in the Fenlands of England certainly, but also in the state of New York. Artworld is by no means a religion, but it is a good and beneficial idea. And in the end it’s our artists, and foremost among them our art-angels, by which it will succeed or fail. If your interested in becoming an angel, or if you’re an angel already, it would be my pleasure to hear from you. Just send me a message, or drop me a line, or two, at  artworld@negativeentropy.net
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