Artist’s Pets for Memorable Branding

blogRandallMarmetGdayMatesdog G’Day Mates!  I just wanted to pop my head up and tell ya about a new painting coming!  Keep a sharp eye!  MarmetFineArt.com

Randall Marmet’ decided that he wanted to include his pet dog and muse “Harley” in his identity and branding. Harley holds an important place in the artist’s studio and life.

 

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Artist Laurie J Craig Cat in Sink Studio Twitter profile features photos of the artist’s cat sleeping in the oval bathroom sink that inspired her logo.

Their pets are an important part of these artists lives.

Famed Mexican artist Frida Kahlo is also known for the dogs, birds, monkeys and pet deer that she kept in her studio home and included in her paintings.

fridabirdspets

 

Frida Kahlo and her pet deer, Granizo, 1939

Frida Kahlo and her pet deer, Granizo, 1939

I visited Frida Kahlo’s Blue House museum in Mexico City, which is still contains her powerful presence in the many things she loved and collected that remain in the house.

In advertising, some famous animal mascots of the past include the RCA Victor dog “Nipper” introduced circa 1905 and continued to appear on vinyl records into the 1950’s and beyond.  Morris the Cat of the 1970’s became part of people’s lives. More recently a duck and slogan made a company memorable and stand out.

morris the cat

aflac_duck

duckcall

 

 

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Our Artist Resources Are Now in a New Store

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Our International Art Gallery Directory and other artist resources are now available in our new Selz store, with more payment options.

Click on these links to our other resources in our new store:

Transmedia Artist Guide to Making Artist Submissions ebook

Directory of Art Consultants

1,100+ Places to Sell Your Art

Photographers Resources 

Art magazines, art blogs, art directories e-list of art publication resources for artists 

Art Print Sales Resources for Artists 

E-Postcard Marketing Service for Artists

Two Artist Resources that Defy Categorization: Works.io and Art360 Gallery

From first view, the Art365 Gallery website has the look of an online art magazine, IMO. Although they refer to themselves as both an online art gallery and an art blog. You’ll find Featured Artists, Galleries, Glass Artists, and Art News.

Visual artists and glass artists are invited to submit for a permanent spot on this site.

– Send  a text in 300-500 characters about you, your artworks and perhaps a few words about your art technique.

– A link to your website/Facebook page.

– 6-8 quality images of your art.

They will rewrite a unique text about you and your art, show the best of your artworks and link to your website and Facebook fan page from their art blog (it’s a 100% free service). You’ll find the full details on their website.

Works.io is a sophisticated artist driven platform with a professional portfolio and CV tool for emerging fine artists to create online visibility.

Works.io is something like an artist directory, yet, when artists sign up for free they have a dashboard allowing them to add images of their art, their exhibition news, and more. Works.io also offers a monthly selection of emerging artists with more extensive text about each artist showcased. Works.io selects sophisticated art in low-key tones for their feature.

These relatively new sites have been added to our 57 page e-list of art magazines, blogs, and artist directories.

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#twitterartexhibit Call For Artists  

Twitter Art Exhibit: Moss, Norway (2015)  Show runs March 12 – March 26, 2015

SUBMISSION DEADLINE: March 1, 2015

Please read the instructions below carefully to find out how and where to submit your art.

These are just the basics. Find more information about the Twitter Art Exhibit on the website: www.twitterartexhibit.org

Twitter Art Exhibit: Moss is an international exhibition of original postcard art benefiting Home-Start Moss charity.

Social media plays a major role in Twitter Art Exhibit. The event will be highly publicized and well attended by art buyers and enthusiasts, members of the press, local artists and the community, as well as by the staff of Home-Start Moss, and the families they support.

To Participate in the #TwitterArtExhibit  PLEASE READ THE INSTRUCTIONS CAREFULLY

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Pay special attention to the materials, size and medium requirements described below. Artwork that does not meet these requirements will be rejected.  

1) You must be a Twitter user to participate in Twitter Art Exhibit: Moss. Make sure to follow @twitrartexhibit, as well as the hashtag #twitterartexhibit. Don’t forget to visit www.twitterartexhibit.org for updates!

2) Send a message to d_sandum@hotmail.com with the heading Twitter Art Exhibit: Moss to indicate your interest in participating. This is your pre-registration, and allows us to plan ahead for the exhibition. You are fully registered when your work is received at the destination.

3) Create a postcard-sized original piece of art. Standard postcard sizes are required: 6.3 x 4.7 inches or 16 x 12 cm MAXIMUM (see detailed size, medium & material requirements below).

4) Include complete information* on the back of your card: a) real name, b) @twittername, c) city, + country d) e-mail, e) website and f) artwork title. This will be helpful to buyers and organizers alike, and will be used to print labels placed next to each card at the gallery.

5) Mail your postcard in an envelope via Regular First Class Mail (or international equivalent) to the following address:

Home-Start Moss
Skoggata 24
N-1531 Moss
Norway

ARTWORK REQUIREMENTS

  • POSTCARD MATERIALS: Thick, good quality paper is preferred, but thin cardboard will also do.
  • MEDIUMS: Postcards must be signed, handmade originals in any of the following 2D mediums: Watercolor, acrylic, oil, ink, gouache, mixed media, collage, pencil, charcoal and pastel. Please use spray fixative for gritty mediums, and remember to properly prime/gesso your surfaces if you work with oils, allowing them to fully dry before shipping. Linocuts, woodcuts, lithographs (printmaking) are accepted IF they are the correct size, hand-signed and “one off” originals (1/1). NOT ALLOWED: Photographs*, digital art, art that is laser/inkjet or machine-printed, any copies, duplications or reproductions (computer or otherwise). A printed promotional postcard does not constitute an original piece of art and will not be accepted. And please, nothing perishable, toxic or otherwise harmful. *In recent years we have decided to steer away from photography and digital art due to the large amount of low-quality prints received, and so as to focus on the “handmade”.
  • DIMENSIONS/FORMAT: This is an exhibition of postcard art, so your artwork should resemble that (art on one side, your info on the other). The maximum size allowed is 6.3 x 4.7 inches (16 x 12 cm). Slightly smaller versions are fine.
  • NO JURY, NO THEME (OPEN EXHIBITION): Any professional or amateur artist in reach of our voice is invited!
  • NUMBER OF SUBMISSIONS PER ARTIST:Please send only ONE card per artist. 
  • ENTER EARLY:Postcards must be received at the above address by March 1, 2015 to be included in the exhibition. Late entries will not be accepted. Allow at least 10 business days for shipping if you reside in continental Europe. Allow at least two weeks (14 business days) anywhere else.
  • NO PARTICIPATION FEES: there is no fee to enter.  100% of proceeds for postcard sales go to charity.
  • ARTWORK PRICING: The sale price will be $35 USD (200kr) per card. Many, if not all of these cards are worth a lot more, but this will allow the general public to purchase them easily.
  • SHIPPING METHOD: Please ship your work, well protected in an envelope via regular first class mail.

 WHAT HAPPENS NEXT

  • WHEN ORGANIZERS RECEIVE YOUR POSTCARD, THEY WILL:
    1) Capture the image and send you a Twitter shout-out using the hashtag #twitterartexhibit (check the @connect tab on your Twitter account for your mention)
    2) Post it to an album on their Facebook page  (visit us to see if your card has arrived).
    3) Enter your info in a database that will be used for printing labels, which will be placed next to the card at the exhibit.
  • ONE POSTCARD = MANY TWEETS » SPREAD THE WORD!
    The Twitter Art Exhibit Twitter account is @twitrartexhibit. Please follow us! We appreciate RTs and mentions. We suggest you post a pic of your card on Twitter before mailing it, and use the hashtag #twitterartexhibit so that we can share the love! If you wish, curator David Sandum may be reached at @DavidSandum, and TwitterArtExhibit board members Maria Pedrero and Nat George may be reached at @robinpedrero and @natgeorgela, respectively. You may also connect with Helen Mollatt from Home-Start Moss at @HomeStartMoss.
  • AFTER THE EXHIBITION:
    All work received will be considered a donation and will not be returned to the sender, even if it remains unsold. Any unsold art will be donated to the charity to use as they see fit (i.e. create a mural with remaining pieces to commemorate the event, or sell remaining work at future fundraisers).
  • VIDEO / BOOK: It’s possible that a video and/or book may be produced. This will remain at the discretion of the local organizer, time and resources allowing.
  • 100% of funds raised by Twitter Art Exhibit go to the chosen charity.

Artist E-postcards: Elinore Schnurr

We’ve sent out artist e-postcards to top art galleries currently reviewing work. The e-postcards are e-mailed individually along with the link to the artist’s website. There are two e-postcard marketing option for artists. Click here for details on E-Postcard Marketing Plan A.  Click here for E-Postcard Marketing Plan B.

 

ElinoreSchnurr_DoWeCare

 

 

 

ElinoreSchnurr_InOurMindsEye

 

ElinoreSchnurr_StillLife

 

 

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Artist E-postcards: Painter Kathryn Arnold

Kathryn Arnold, e-postcard 2

Kathryn Arnold, e-postcard 2

Painter Kathryn Arnold is represented by the Sandra Lee Gallery in San Francisco, and is seeking gallery representation in Southern California and other regions.

 View more paintings by Kathryn Arnold on her website: http://www.kathrynarnold.com
Kathryn Arnold, e-postcard 1

Kathryn Arnold, e-postcard 1

Kathryn Arnold, e-postcard 3

Kathryn Arnold, e-postcard 3

Find out more about our e-postcard marketing in our web-store.

Open Call for Exhibition Proposals: Science Gallery, A Place Where Science and Art Collide

blgosynapse

Since opening in 2008, Science Gallery has had over one million visitors. Today, Science Gallery is seeking proposals for its upcoming exhibition LIFELOGGING LAB, which will open in February 2015.

Curators for this exhibition are seeking up to 14 works. Proposals will be funded up to a maximum budget of €2600. Two outstanding original works may be commissioned with a higher budget of up to €7500.

From critical to creative, LIFELOGGING LAB will ask artists, designers and philosophers ‘where do we go from here’ and question whether we can record and analyse happiness, beauty and aesthetics the same way we record footsteps and heartbeats. This exhibition will explore novel methods for capturing data, for visualizing, and for analysing the insights that new data affords us about ourselves and society.

Submissions Deadline: Thursday, October 23, 2014 – 12:00

Submission Guidelines

Decide if you’re going to do a video based or text-based proposal submission.

For a video based proposal submit an informal two-minute (max) video in which you:

  • explain how the visitor will experience your piece in the gallery
  • tell us a bit about yourself
  • outline a brief budget breakdown

Record your video with your phone, webcam and upload it to your own YouTube or Vimeo account or directly from the gallery submission page, or directly to the gallery submission page in MP4 format.

For text based submissions, submit up to a 300 word proposal in which summarize the same information: what the visitor will see/hear/experience, a bit about yourself, and a budget breakdown.

For each type of submission, you can also include images to illustrate your project.

You’ll need to either create an account on opencall.sciencegallery.com or you can log in using your existing Facebook or Google accounts.

Find full submission details on the Science Gallery website here.

More gallery #artopps here and more #marketing resources for #artists here.

 

 

 

Artists, We Will Tweet Your Link + Artist News to Our Thousands of Twitter Followers

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Here’s some advance publications news. The author of a forthcoming magazine article on how artists use Twitter, informed me that she has quoted me heavily in her article. The magazine editor requested two jpeg images of my art for the publication (space permitting). I haven’t read the article yet, but it will appear in the September marketing issue — in both print and digital editions– of Professional Artists magazine.

Before the article comes out, it would be nice to get even more Twitter followers on my Twitter account @Artozon which currently has 9,984 followers. I only need 16 more followers to roll my number of followers over to 10,000.  Artists, follow @Artozon on Twitter, tweet the link to your website and add the hashtag #artistnews or #artistmarket to get your tweet RT’d (re-tweeted) across all of my Twitter accounts!  (I set up @Artozon Twitter account August 2011, so it’s also a 3 year anniversary this month.)

My Twitter Account @TransArtGuide has 7,948 followers. I’d like to get that number up to 8,000.  Artists, follow @TransArtGuide on Twitter, tweet your link with the hashtag #artistnews or #artistmarket and I will RT (re-tweet)!

Please also follow my Twitter account @Transmediartist with 7,684 followers –I want to increase that number too.

We’re Sending Artist E-Postcards Out to Art Galleries

Artists, our latest promotional efforts with our new e-postcard marketing Plan A and Plan B have gotten underway this summer and with great interest! We’re sending E-postcards out to galleries in each of the participating artist’s home states, as well as to art galleries in major art centers such as New York City, London and other cities around the world. Some artists have had gallerist contact them right away after receiving our e-postcards!  We also share artist’s e-postcards on Twitter, Pinterest, Facebook and on our blog so that they appear in our newsfeed in the ArtWorld app.

Each time we send out a set of e-postcards, we include the clickable link to the artist’s website so that the recipient may view more of the artist’s work.

We’ll be sharing more of these, but for now, here is a sampling of some of our artist e-postcards–

AliceHarrison_epostcard1

 

Epostcard2AuthurKvarnstromArtwork

JaneDell_epostcard3

DianeKWebb_epostcard1

Free Teleseminar on Marketing for Artists – June 25th @ 3 p.m. Pacific Time

1
Insider Secrets to SmART Marketing for Artists
FREE Teleseminar
Tuesday, June 25th at
3 p.m. noon (PT) 3 p.m. 6 p.m. ET)
2
SmART Marketing for Artists, an online course offered by
Gwenda Joyce – The Art Ambassador – teaches you how to
develop a marketing plan that empowers you to market
and sell your work as quickly as possible, so you can get
back to your studio!
Learn how you can achieve the results you’ve been looking for
by developing a marketing program using the newest online
techniques to build your audience and your art career with
more exhibitions, gallery relationships and sales.
SmART Marketing for Artists begins July 10th
6 online sessions – recorded for your playback –
Here’s the link to learn more & Register,
—————————————————
This is what you will learn in the online course, SmART Marketing for Artists:
***Creating an identity for your art and set yourself apart from other artists.
***How to integrate Marketing into your process so that you can
continue to spend most of your time in the studio
***How to develop your audience using online techniques
Click on this link to learn more:  http://www.ThrivingArtistNetwork.com/sms

Gratis Submit List of Art Blogs, Art Magazines For Artists

BlogstackofMagswwwdotfreedigitalphotosdotnet

Artist Marketing Resources began building this list early in the new year, continually researching and adding new links, so that the list is now 21 pages.

Yes, this is your gratis list of Art Blogs, Art Magazines, and other art media including art TV, art radio, art publishers for you to use. How? Submit your art for more exposure.

Art Galleries like to represent artists that receive magazine and other feature coverage.

Here is your access link to this free list– https://workspaces.acrobat.com/?d=ilew9IA0R9UUIcXjF8ocRw

Feel free to share the link to the Art Magazine list with other artists.

Note:

You’ll need a copy of Adobe’s Acrobat reader to view the ebook. You can download that free http://get.adobe.com/reader/ 

Also: To read this or any PDF your Adobe Flash Player must be up to date–free upgrade here: http://get.adobe.com/flashplayer/

NOTE: Older versions of Google Chrome will *not* open this or any PDF. If using Chrome you will need to make sure that it is the latest version of Chrome with an option at the bottom that allows you to read PDFs.

Best wishes

Marie Kazalia

email:  MarieKazalia@gmail.com

Artist Marketing Resources blog

http://ArtistMarketingResources.com

Image in this article  via http://www.freedigitalphotos.net

Maybe I could……Ideas For Finding Your Niche Market

This presentation covers many niche markets. A niche market is an extremely focused area of sales where you don’t have much competition.  One thing all the artists have in common in this presentation is that they have found creative new ways to make money by inventing new markets for their artwork! Even if none of the niches here are right for your type of work, this will get you thinking! Watch and listen to it to the end–it is well worth the time you will invest.

Your Marketing Budget: How To Guide

How to Budget for Marketing

Written by 

Whatever it is, the budget you put in place for your marketing for the year ahead will shape the results you achieve.How to Budget for Marketing

Now is the ideal time to define your marketing approach and the budget that will support it. In a recent Toluna survey of businesses, 40% of businesses surveyed stated that they did not feel that their marketing budget met all their marketing needs.

In tougher times, the marketing budget is often the first thing that is cut. Yet it is commonly known that companies which consistently market themselves in a recession perform better than those that don’t. So:

  • How can companies budget better to create the results they want?
  • What can companies do to budget effectively for the year ahead?

Artists can benefit from reading this article on Jeff Bullas website here.

International Call for Artists

International Call for Artists
Apply Now, Limited Spaces Available!
@ Nina Torres Fine Art, 1800 N Bayshore Dr. Miami, FL 33132
International artists working in all media are invited to apply. This opportunity to participate in the monthly group exhibitions offer:
– 3 weeks as a part of a group exhibition
– Full marketing campaign, branding and design
– Opening Reception
– Permanent Staff
– Full Color Invitation
– E-invitation
– Press Release
– Virtual Catalog
– Up to 4 artworks (maximum 40 in any dimension)

Join the Artist Marketing Resources LinkedIN Group

The Artist Marketing Resources group on LinkedIN has 1,231 members–all artists and arts professionals. If you would like to join, and already have a LinkedIN profile, you can easily search the groups to locate the Artist Marketing Resources group.

Artist members freely post about their art exhibitions, sales, and calls to submit that they want to share with other artists in the group. There are also topic discussions on such things as how best to promote art on social media sites such as Facebook. While most LinkedIN arts groups *do not allow* artists to promote their work, the Artist Marketing Resources group encourages artists to promote and cross-promote in the the group.

The group is approximately one year old, and  has created two group project Slide Share presentations. There is also a Flickr account for group members to add and share their images with other members and for review for future projects.

All artists are welcome to join, interact and promote their art and projects in the group. Artists connect with opportunities via group discussions and artist news posts.

Golden squiggles

Image by Steve-h via Flickr

Art-Profiles: A New Social Media Site For Artists

Profile

Image by misteraitch via Flickr

Visual artists who connect with people in other fields hoping to find buyers,may become lost in the crowd of others who are *not* passionate about art. Yet artists who tend to connect only with other artists on large social media sites such as Facebook may feel some frustration as well. Artists wonder how and where they might connect with art collectors and art-lovers online.

Art Profiles addresses those issues in their  large new social media site for creative people. The site is designed to connect artists with companies and art-buyers. Art Profiles has a *sales* feature which allows artists to post free ads that include artwork prices– yet takes nothing on sales.

Art Profiles is a something like a bigger better Ning site with more features. The site founders provide free marketing tools and even promises to promote your art on Google, Facebook and Twitter.

Like this Fan Page

Marilyn & her 1955 Lincoln, by Chris Osborne

Marilyn is there–on the new Facebook fan page for the Amazon Artist Store.

To *Like*  the fan page for the Transmedia Artist Amazon Pro Store click here.

So far, I have added a great new e-commerce storefront to the fan page. Not the free kind with the tiny tumbnail images, but one I subscribe to, that has a large *buy* button on each item and large images.

I set up a new Twitter account @Artozon (Art on Amazon), then I added an app that brought my Twitter feed to the new store fan page.

Around and around it goes, and will shall see what comes out of it all!

Like my fan page and I will like your fan page! If you are an artist interested in selling in the store, fan the page for more information.