Artists: 3 tips for landing press, and artist Karen Fitzgerald’s Video Interview Advice

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An article on 3 tips for landing press for your business has circulated on the web this week. As a blogger, I like the first tip in the article:

1. Start small and targeted. Connect with the bloggers that cover your industry and build a rapport with them. You’ll get on their radar, and if they choose to write about you, their story could get picked up by a major publication, leading to even more coverage.

Yes, as an arts blogger, I often feature active artists who support my Artist Marketing Resources blog promotional projects. Find out other ways to get featured on this blog and discover other art blogs and art magazines on my 57 page e-list of publications for artists.

Getting press coverage, on a blog, in a digital magazine or print magazine, or in a video interview, means that you will be seen by a new audience and reach a new market. You can also excerpt your feature article from the publication and share it on your blog and on social media. If you are interviewed on camera, you can post your video interview on your blog, on your YouTube channel and share on Pinterest, Twitter, Facebook etc.

Artist Karen Fitzgerald is one professional artist who knows how to get press coverage. Watch Karen as she energetically talks about her work in the video interview below. Karen says,  “It happened at an art fair I was participating in Manhattan, New York City in the Fall of 2013.  It was a very “happenstance” moment.  These 2 gentlemen were roving around interviewing people and asked me if I’d like to be part of an interview.  I said yes!  They were sweet and funny and so easy to work with. They were enthusiastic and made me feel very comfortable.”

Karen’s Advice to Artists: if you know ahead of time that an interview is coming up, plot out 3 or 4 main ideas you want to share. (For example: what the current work is about; your process; your historical or contemporary influences.) Don’t get too complex with your ideas – let the interviewer ask a follow-up question if they want to know more about what you just said.

If you don’t have time to prepare, speak off the cuff in as genuine a way as you can.  Ask your interviewer for 30 – 60 seconds for you to gather your wits before they roll the camera, if that is appropriate.  Smile a lot. Pause. Breathe and let your interviewer ask questions.  Know you are never going to get said everything you want or might need to.  Ask politely for the interviewer to post contact information about you and your work.

 

Artist and expert fine art gilder Karen Fitzgerald is hosting a day-long gilding workshop on September 9, in Long Island City, Western Queens, New York City. Find out more here: http://fitzgeraldart.com/gilding-workshop/ 

During my communications with Karen about her video, she didn’t miss a beat, but immediately sent me details on her gilding workshop, asking if I could post about her workshop along with the video.

Follow Karen’s lead. Connect with art bloggers and share your artist news with them. Have all the details in place– press release style or as an announcement–include images and links. If a blogger has an opening, you could get featured on an art blog. (Find more art blogs on this 57 page e-list of publications with artists. Read their submission guidelines and submit your artist news.)

(Off, On, Start, Play buttons image via freedigtialphotos.net)

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Naive Emerging Artists Operating on Assumption + Attitude

Sunday News after the Passing

Image by topgold via Flickr

Some emerging artists maintain a fantasy that someone will search the web for details and put together news about them. They may even expect this and assume that is how things will happen for them. When asked for a press release or if they have a news room, in comes the attitude! They don’t have time, don’t want to “sell out”(!?) or “become corporate”(!?).

Guess what?! Your good friend, spouse, partner or a paid assistant might search the web about you and put together a news room for you but why would a news writers do all that work for free? If you want press coverage–whether an article published in a traditional print newspaper or magazine, or an online article by a contributing writer for Yahoo! or Technorati news or for a blog, then you will need to provide lots of new and up-to-date information to the writer!

Become a Press Friendly Artist (article details news rooms and why you should have one and how to get a news room).

Another assumption some emerging artists make is that news writers rehashing old content found online and turn that into an article. Wrong! Guess what news writers need? News! That news may be your exhibit, open studio, new CD or DVD, your new book, the competition you won, your fascinating art-making technique, a new project, a new website community,a new shop, a new product, etc.

Any news article writer appreciates receiving a press release! All your details should be in a press release. (It is far too time consuming for the writer of any article to track down details about an artist! It is unrealistic to ask them to do so). Send your press release so the writer can formulate and ask questions from the information in the press release.  If you have news you should write a press release and send it out to all appropriate contacts. If you send out a press release it is likely that you will get an article published about your art that will bring you valuable exposure, attention, and increased sales.

Artists, are you Press Ready?! Can you *pitch* an idea for an article about your art?

Amazingly, artist often do not expect press contact, even when they have a new exhibit or project underway, and many artists are just not prepared to provide information to members of the press, including blog writers and blog contributors.

When you receive a request for information for a possible article for a publication, online or print (including blogs),  take advantage of such free promotional opportunities! Prepare in advance and avoid an on-the-spot scramble for those long forgotten press releases! Keep a *Press or Media Room* on your website or artist blog that you update regularly by continually adding your press. Maintain your project art news items in chronological order with the most recent articles and press releases first. When replying to a query from a member of the press, at bare minimum, provided your direct link to your Press Room, or copy and paste from your Press Room into an email. Blog writers and other members of the press may find your press room first, see that you are Press Ready, and then contact you. If you don’t have one, start your Press Room today!

Once you are contacted for a possible article on your work reply promptly with a positive and courteous note and include information such as PDF or Doc attachments that contain your Artist Statement, CV, interviews you’ve done, press releases and previous articles— in this first contact–don’t wait to be asked. Even a writer for a blog appreciates this courtesy, and it shows your enthusiasm for their “project” to write an article about you and your art work. Enthusiasm breeds enthusiasm!

You may or may not wish to attach jpeg images in your first response, but be sure to mention your images and video clips and offer to send them upon request. I *don’t* recommend sending members of the press links to your YouTube videos or Flickr slide shows unless they ask for them, or unless that is all you have available for press viewing. Please be aware that no one is able to take sample images or download video clips from copyright protected image sites such as YouTube or Flickr. Plus how will they tell you which images they want to use? It’s not likely that anyone will take the time to write-up a list of your Flickr art image titles, email that list to you and expect you to send jpegs of those images. It is better to include 5 or 6 jpeg images as email attachments, than it is to send someone off to Flickr or YouTube for a look. An excellent way to offer a selection of images is via MobileMe iDisk or The Cloud where the press writer is easily able to preview and download selected images for one time use in their article. You the artist are giving permission for one time use by sending the jpeg image files and video clips.

Artists, do you know how to *pitch* an idea for an article about your art? Do you know how to tell others what it is that you do?

If you know someone who writes for a blog or print or online publication, why not pitch an idea to them for an article about you and your art?  Send an email. In it  talk about some of your art projects. Enthusiasm counts here too! Be sure that you mention that you  would like to develop an article idea. This may be more conversational at first or turn into a *brainstorming* session. Don’t become offended if your first ideas don’t fly. The blog writer or other media writer has many considerations that have little to do with you or your art. After some back and forth you may agree to provide press releases, write ups, jpegs and video clips featuring a specific aspect of your work or for a particular one of your projects. Consider this a beginning–an open the door to further articles. Try to see this first contact as the start of an ongoing relationship, rather than expect a one time all-encompassing article to result.

If you are pitching an idea as simple as,* post our holiday art sale*–then be sure to include the full formatted details in your email, easy to copy and paste into a blog or other article.

Don’t allow timidity or fear to prevent you from making a pitch. You will learn quickly with your first efforts, and the media contact will likely help you along the way. Once you begin making pitches, you will  recognize many more promotional opportunities for your art.

Marie Kazalia is the owner of this Artist Marketing Resources blog, and welcomes article ideas from artists and art service providers and professionals, via email: MarieKazalia@gmail.com

Marie Kazalia is contributing writer  for the *“Transmedia” blog (http://vasa-project.com/blog/) on photo, video, digital and sound art, and is especially interested in Video artists, photo artists, digital artists and sound artist in the geographic region that includes Cleveland and Pittsburgh. 
Feel free to email Marie Kazalia, at : MarieKazalia@gmail.com

your press releases

In John R. Math’s article, 10 Ways an Artist Can Develop Their Brand:

” Online press releases offer an artist a way in which they can promote their events, openings and other promotions.  Most press release websites include links back to the artist’s website, along with a biography section.  They also offer guides on how to write and form a press release. Search engines pick up these press releases very quickly and they become a major source of the artist’s brand. www.prlog.org www.pressreleasepoint.com www.dbusinessnews.com

Read the entire article on the Art Marketing Strategies site:
http://www.artmarketingstrategy.com/10-ways-an-artist-can-develop-their-brand-2.html

The Press Release sites will give you an idea of what information to include in your art event news. I’d like to start posting exhibit and other news

for all artist subscribers of this blog, on an ongoing basis. Submit  exhibition and art project news to me via email: Marie Kazalia: mariekazzaz@embarmail.com

I will post your news here on this blog. Now until October 4th I ask everyone who sends a press release to support my Kickstarter project by backing it with $1. or more

Link to My kickstarter project–

http://www.kickstarter.com/projects/2146291558/painting-series-to-completion

Writing a Press Release is a good topic of discussion for our LinkedIN group Artist Marketing Resources:

http://www.linkedin.com/groups?mostPopular=&gid=3370559

If you would like to work on developing press releases for your art exhibits and sales, then join in the group discussion.