I created a new Pinterest board this morning, Art Direct From Artists, where artists may pin images of their available art with retail price on each image. For artists who pin their art images to this new Pinterest group art board, I will re-pin your images to other appropriate Pinterest boards, plus every time I pin or re-pin your art image it will appear in my Twitter feed. I’ve had several top art galleries favorite Pinterest images in my Twitter feed for @Transmediartist. Plus, there is a new Pinterest option, a *Send Board* button at the top of the board. Once the board has artwork with retail prices I will work to find interior designers and other art buyers to send the board to. As creator of this group board I have curatorial options to remove any images that do not follow the board guidelines, such as lacking retail price or poor image quality.
If you’d like to add your art to the new Art Direct From Artists Pinterest Board simply let me know your Pinterest user name in a comment here. Once I add your user name to the group board you will receive an invitation via Pinterest. Accept, read the short group tips and instructions and add your art images. Add as many as you wish. (UPDATE: Please add Marie Kazalia on Pinterest to make it easy to join this group broad.)
Be sure to include your retail price on your Pinterest Pins of your art images!
While Social Media Examiner articles are not specifically about marketing fine art, their recent article 7 Pinterest Marketing Tips to Improve Visibility really hit the nail on the head for art marketing on Pinterest.
Social Media Examiner‘s #1 tip for using Pinterest–
#1: Include Price Tags
Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.
Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
Providing a bit of general inspiration is great, but as a business person and a marketer you ultimately want to drive traffic to your site and inspire a purchase as well.
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