Already Run a Successful Art Pop-Up? Here’s How to Embrace Ecommerce Next

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Pop-up shops are a popular emerging form of flash retailing that enable sellers to set up temporary stores from which to sell their products. Often using short-term sales spaces, their temporary nature makes them a more affordable alternative to opening a permanent shop, avoiding long-term rental agreements and overheads.

The pleasure of pop-ups is their ‘get it while it’s there’ vibe – because they’re not open all the time, there is an increased incentive to buy. They’re the perfect solution for someone who wants to sell their art in a place where people can see and touch it. What’s more, you can get a good idea of what sells and what doesn’t and see your customers face to face.

Pop-ups are the perfect way to support and promote an online store. If you already run a successful art pop-up, then you are a step ahead in terms of knowing your audience and what appeals to them. You can publicise your e-store through your pop-up, and your pop-up through your e-store. Setting up an e-commerce website is much easier than it used to be, and you can automate the order fulfilment process and leave very few admin tasks for yourself. So how to take that crucial next step?

Benefits of an e-commerce solution

If you already run a pop-up shop that is attracting customers, then you’d be missing a great opportunity by not having an online presence. The beauty of an online shop is that it’s open around the clock. So if someone has to rush away, you can give them a card and the chance to browse your products later. It’s also a place for you to share compelling content and stories about your art – without having to repeat yourself over and over again.

With an e-store you don’t have to worry about manning the store in person, as once set up the process will mostly be automated. You can accept transactions online through PayPal and secure bank card payments, which can be set up to incorporate delivery charges as well.

Online marketplaces

A lot of artists use Etsy to sell their products. Etsy is an online marketplace in the same way that eBay and Amazon are, but it’s much more geared towards artists and makers. It only costs $0.20 USD to list an item for sale, which is much less than the fees of some of the mainstream marketplaces. You can set up a shop on Etsy for free and list as many items as you want. In terms of retaining as much of the sale price as possible for yourself (minus charges), the top three online marketplaces for artists and designers are Etsy, Folksy and Not On The High Street.

Setting up your own store

The alternative to using an online marketplace is to create your own bespoke online store. It is not uncommon for some artists to do both concurrently, allowing you to access the Etsy/Folksy audience while also maintaining your own separate online presence. Setting up an online store can be achieved in very little time once you’ve chosen a platform you like, and many e-commerce solutions offer free trials that allow you to try them out. It’s not very hard to set up a professional-looking e-commerce website to showcase and sell your art, and for this reason alone it’s worth doing. Setting up your own online store is also a great way to start building your online brand.

Print-on-demand

Some artists prefer to take the print-on-demand route, which is another way to sell your art and designs online. Its appeal is that all you have to do is upload your artwork, and the site will take care of everything else. The downside is that for providing this service, the site will usually take the lion’s share of the retail price.

Society6 is one of the most popular print-on-demand options, as it has the most visitors and a worldwide audience. It also allows the artist to set their own profit margins – but the higher you go, the more expensive the product will be for the customers buying it. If you set your margins too high, you risk putting customers off. With print-on-demand you won’t make as much profit as through Etsy or an e-store of your own, but it can be a good place to start if you’re getting used to the idea or want to see which of your products sell best online.

Order fulfilment

If you’re going to sell your artwork online, you don’t want the order fulfilment side of things to take up so much time that you no longer have any left to create. This is why it’s a good idea to automate the process using a dropshipping merchant who will take care of your production, packaging and shipping. Search an online dropshipping supplier directory and look for one that is low-cost (so it doesn’t eat into your profits), reliable, and happy to apply your personal branding. If you’re selling through Etsy, you can set up dropshipping through their dedicated The Art of Where service.

Promoting yourself

An existing pop-up store is the perfect place to advertise that you also sell your products online. But it also goes without saying that you should also take your marketing efforts to social media. The best social media platforms for artists are Facebook, Twitter and Instagram.

The key to successful e-commerce social media is interaction. To successfully promote yourself on social media, you must do as the name suggests and be social. It is not enough to shout about what you do. To build up trust and connect with your audience, show that you are a real person by sharing works in progress, pictures of you working in your studio, and interesting art-related articles that you’ve read. Interact with your followers and with other artists and people will find you much more engaging.

Hopefully you found this article helpful. As the owner of a pop-up store you may already be quite savvy in the world of selling, which makes e-commerce the perfect next step for you. For more suggestions, check out this list of 1,100+ Places to Sell Your Art Online.

Perhaps you’ve already set up an e-commerce store for selling your art? What has the experience taught you? Let us know in the comments.

 

Kayleigh Alexandra

Passionate about writing for the startup and entrepreneurial audience, I have recently been part of setting up an exciting project at MicroStartups.org. We donate all our website profits to charities that help people reach their full potential. Find out more on Twitter

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#Artists Looking For A Lower Cost Print-On-Demand Option For Your Self-Published Art Books?

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Artists, photographers, writers and creative people working in every genre have been self-publishing print books of their work for a very long time. For several years now, many artists have used the print-on-demand services of such sites as Blurb, Lulu, and others.

Lately, there is another option gaining attention. I recently learned from the fine art photography community that many who option to self-publish a collection of their work in printed book form are now opting to use Docu-copies as a new low-cost option.

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They ship free in the USA.

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Artists: Would You Want Your Art Printed on Condoms?

 

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We always have an eye out for new ways manufacturers use art printed on their products and this one stood out (or up?) as hard to miss (pun intended). A site new to us–that we discovered when they began following us on Twitter– the Bounty Hunter offers up contests and competitions. While the winner of the art printed on condoms prize will get $1000 US Dollars, artists may wish to think through such contests. Is this art on condoms project a one-off novelty or a new trend? Will art on condoms become standard, much like art on skateboards? If soon all condoms will have art printed on them, then an art licensing royalty contract could net any artist much more than the prize amount. Or perhaps winning the prize would be a good start?

If you decide that you’d rather have an art licensing contract and receive regular royalty payments, then how do you go about finding those companies that license art from artists?

Artist Marketing Resources maintains e-lists of the best opportunities for artists here.  Find our Art Licensing resources for artists here.

You may be wondering how to make your approach to art licensing companies and artist agents with your art?

We also offer our guide to artists that includes cover letters that you can use. Get the Transmedia Artist Guide to Making Artist Submissions ebook here.

Or perhaps you would like to try simpler print-on-demand sales of your art as prints on paper or canvas or printed on products. Then get our Art Print Sales Sites + Other Print Resources here.

 

Artist Marketing Resources Success Story: One of Our Artists Makes it Big Via Our Efforts!

 

 

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Yes, we’re tooting our own horn and our client’s too! Artist Marketing Resources obtained a first, smaller, art licensing contract for our client William Montgomery, who received hundreds in artist royalties each month the first year. Now, his new major contract with the top fine art publisher McGaw is a game changer and a career maker for William. We obtained this contract for the artist via our services. If you are an artist and would like more information on our services, contact Marie Kazalia via email: MarieKazalia@gmail.com

For artists taking a DIY approach, learn from our experience and expertise in our ebook, the Transmedia Artist Guide to Making Artist Submissions available here.

In addition to the ebook guide, Artist Marketing Resources provides continually researched and updated resource lists for making submissions–these are enormous time saves for artists! Our PDFs of hundreds of pages of clickable links include our International Art Gallery PDF available here, Art Licensing companies, artist agents and artist representatives PDF available here, the Directory of Art Consultants PDF available here,  1,100+ Places to Sell Your Art PDF available here, 2014 Photographers Resources: International Photography Reps and agents, galleries, print sales + much more PDF available here , our Resource list of Art Magazines, art blogs and site for artists to submit to increase their online presence–get the PDF here.

 

Artists, Send Your Print-On-Demand Books To New Places!

Amazon Kindle

Amazon Kindle (Photo credit: agirregabiria)

I know a few artists who have formatted large files of their artwork into book-length manuscripts for publishing on print-on-demand sites such as lulu and others.

That’s great, but don’t stop there!  Artists with book-length manuscripts of their art can easily upload their file to Amazon Kindle for ebook sales to an even larger audience.

If your book manuscript is ready for print-on-demand, and you have an Amazon account, it will only take a few minutes for you to upload and list your book– and it’s free. If you don’t have an Amazon account, open one free. Sign in. Scroll to the bottom of your account page. You will see the option to upload your book. Once it is uploaded. Amazon gives you options to create an author bio page and to list your book on Amazon in the UK and other Amazon sites internationally.

Now your art book is getting some visibility! Help that along with promotions of your new ebook.  Visit your new Amazon Kindle ebook listing and  copy your ebook URL . Post the link on social media sites such as Facebook and Twitter along with an image of your book cover. Post an image of your book cover on Pinterest and add your Kindle link.

You can also list your Kindle ebook on a variety of ebook library site, and on the Kindle Mojo site free. A donation of only $25.00 gets you a featured ad on the Kindle Mojo site. You can also request a book review or author feature on Kindle Mojo.

Artists with print-on-demand books of their art, and ebooks, get listed free on this blog and promoted to our social media accounts such as Twitter and Facebook. If you have a book/ebook you’d like us to promote just let us know.