Art Marketing Site Promotes Artists and Art Galleries in Unique Ways

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Art Marketing Site Promotes Artists and Art Galleries in Unique Ways by Dean Cameron

Having had a 30 year career in Marketing and owning an Online Art Gallery and Publishing business since 2002, it is obvious that “times are a changing”. While there is nothing inherently wrong with traditional methods such as Gallery Representation, Art Shows and such, they are rendered somewhat incomplete with today’s super connected world that we live in. Social Media Networking is paramount to the vast majority of up and coming artists and that is not just Facebook. Twitter, Pinterest, Google +, Stumble Upon, LinkedIn and now YouTube offer unique opportunities and diverse clientele to develop an artist’s brand and to stay connected to interested potential clients. So is Social Media the answer to a successful art career? I would say this. As Social Media came on like a storm so will the next best vehicle (we don’t know what it will be yet because some 12-year-old is inventing it in their mind right now) so we need to be as current as we can be.

One thing I have learned in 30 years of Marketing is that opportunities come from many directions. So our Marketing Plan should take advantage of that and cast a wide net. An Artist needs to have a complete tool box in which to develop their market and build their art creating business. We have developed that Tool Box. www.flootie.com creates a menu of items an artist can choose from in order to best suit their plans. Most “Art for Sale” Internet Sites are what we call “Post it and Forget it” type sites. You post your book of work online and hope that someone comes along and makes a purchase. www.flootie.com is not that type of Internet Marketing Site. We offer the following features for artists to be proactive in their efforts to sell their works and create their brand.

  • Flootie offers a free listing in our International Artists Directory (see Registration link for Artists and follow prompts).
  • Flootie offers a free listing in our International Art Gallery Directory. Our site works well for Artists and their Gallery partners to work together to market an artist’s brand (see Registration link for Artists and follow prompts).
  • Flootie offers very affordable subscription levels and does not charge upload fees or commissions on sales.
  • Flootie offers one on one support to answer marketing questions
  • Flootie offers all major Social Media links for sharing directly from your art listing. You can share to your network and anyone else can share your works with their networks in an easy efficient method.
  • Flootie offers a direct email invitation tool to share your activity on Flootie.
  • Flootie offers a method to automatically share your latest posts with any fan who selects you as a favorite artist in a “once per week” email notification.
  • Flootie offers an option to embed your Google Calendar to your page to keep people informed of your shows and exhibitions.
  • Flootie offers an option to include a video on your page to bring life to your relationships with potential clients.
  • Flootie charges no commissions for sales so you can drive potential clients to your website, or any other location you wish to generate traffic to. We are not competition. We are your marketing supercharger.
  • Flootie offers a blog for subscriber artists to post their latest stories, reflections and insights.
  • Flootie owns and operates our own TV Studio and produces Flootie TV now being shown in 7 states on 8 Public TV Stations with that number growing fast. Flootie TV incorporates a “general public” approach to the arts with some comedic shorts as well as serious artist interviews. Think of it as “The Tonight Show” for the arts.
  • Flootie is a socially conscious company and has an ongoing program called “Artists Forever” that awards art supplies grants to grade school art classes to empower teachers to supplement their meager art budgets in the school systems and develop the next generation of creatives.

This is by no means the end of this list. Flootie is well underway with even more creative tools for artists to connect with art lovers. Our mission is to make the term “Starving Artist” obsolete. We would look forward to seeing you as a fan, an artist or an art related business. We are a grass-roots and privately owned entity with the sole intention to bring the artists and art lovers together in an intentional way.

About Dean Cameron

Dean Cameron has a 30 year career in Sales and Marketing in numerous industries resulting in relationships with many Fortune 500 Companies. Dean is an Art Collector and owner of American Fine Art Company and Flootie.com (subsidiaries of Highlander Enterprises LLC) and resides with his family in Spokane Valley, WA.

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The Art Collective Ltd: Annual artist submission for representation is now open

 blogTheArtCollective
The Art Collective Ltd represents a select number of exceptional emerging artists and contemporary art. We host exhibitions and represent artists and their work at art fairs. We also collaborate with companies and communities to enable more people to become engaged with art.
Since launching back in 2011 we have quickly gained a reputation for hosting excellent quality exhibitions and giving artists our support and the chance to break through.
Applying is free and simple. In the first instance email us images of your work or send a pdf portfolio, a brief artist c.v and any additional relevant information. Email: info@theartcollective.com
We offer each artist the following opportunities:
– Web gallery & online shop of work
– Publishing and promotion of your work (we pay for catalogues, print & web advertising that accompanies each exhibition)
– Support from us; we are always here to listen and exchange ideas on enhancing your career
– Exhibitions: group, solo and art fairs

OPEN CALL-OUT FOR SUBMISSIONS to group exhibition – deadline: 31st May

blogBannerRepeater

Banner Repeater is asking for submissions of works that emanate from artistic practice, as individuals or collectives, as well as other trans-disciplinary working arrangements, for a group exhibition to be held at Banner Repeater in June – August that considers the following:

“When the structure that something takes influences the shape the content takes, and also the ways that people might approach that content and use it, and likewise, the content begins to affect the structure as well” (1), we can begin to understand the binding between humans and technology as a co-evolution.

Of particular interest are new relations that come of issues regarding copyright, patents, trademarks, and the consequences of trade secrets, brought to the fore by digital media.

“Intellectual property rights, at least for patents and copyrights, may be considered rights in ideal objects. Patents can be obtained only for “practical” applications of ideas, but not for more abstract or theoretical ideas.  Philosophical, mathematical or scientific truths cannot be protected under current law on the grounds that commerce and social intercourse would grind to a halt were every new phrase, philosophical truth, and the like, considered the exclusive property of its creator.

But the distinction between creation and discovery is not clear-cut or rigorous.  Nor is it clear why such a distinction, even if clear, is ethically relevant in defining property rights. No one creates matter; they just manipulate and grapple with it according to physical laws. In this sense, no one really creates anything. They merely rearrange matter into new arrangements and patterns. An engineer who invents a new mousetrap has rearranged existing parts to provide a function not previously performed. Others who learn of this new arrangement can now also make an improved mousetrap. Yet the mousetrap merely follows laws of nature. The inventor did not invent the matter out of which the mousetrap is made, nor the facts and laws exploited to make it work.”

For this exhibition Banner Repeater is interested in works that consider how content might be shaped by structural form and vice versa, that appropriate objects, and structures beyond the object, that challenge or critique all, or any of the above ideas, that might address:

the means of production,

and systems of distribution,

legal structures and new issues of copyright,

social media and the production of social relations,

institutional structures,

educational systems,

structures of the gallery, art market, and beyond….
It is worth noting that whilst often these affects are most visible through digital technologies, older technologies may also be of interest here.

Please send your submission to info@bannerrepeater.org with OPEN SUBMISSION in the header by the 31st May.

Successful submissions will be notified by 5th June, and must be able to deliver work to Banner Repeater (where appropriate) on 10th – 12th June, ready for opening on the 14th June.

The open submission fee is £10 (to cover administration costs)–please via the Banner Repeater site link here.

Selecting panel bios: 

Ben Vickers is a writer, network analyst, curator, technologist and luddite. He makes a living and finds a vocation in understanding how systems of distribution, both human and other, come to affect our personal perception of reality. Vickers is currently Curator of Digital at the Serpentine, co-runs LIMAZULU Project Space, is an active member of EdgeRyders, leads Brighton University’s Professional ‘Reality’ Development Program and facilitates the development of unMonastery, a new kind of social space designed to serve the local communities of towns or small cities throughout Europe in solving key social and infrastructural problems.


Alana Kushnir is a freelance curator and art lawyer based in London. She is completing the MFA Curating program at Goldsmiths and prior to this, was working in Melbourne, Australia at the law firm King & Wood Mallesons, where she specialised in competition and intellectual property law. Her curatorial practice and research explores the intersections of intellectual property law, curating and art practices influenced by internet culture. Recent curated exhibitions include TV Dinners at BUS Projects, Melbourne (2012), Acoustic Mirrors (co-curator) at the Zabludowicz Collection, London (2012), Paraproduction at Boetzelaer|Nispen Gallery, Amsterdam (2012) and Fourth Plinth: Contemporary Monument (co-curator) at the Institute of Contemporary Arts, London (2012-13). She has presented her research in a wide range of contemporary art publications and academic journals, including the Journal of Curatorial Studies, Leonardo Almanac and the self-published exhibition-zine, Paraproduction.

Helen Kaplinsky is a London based independent curator, tracing the confluence of contemporary art and the history of design. She has worked with the Arts Council Collection since 2011, having received a fellowship with the collection whilst studying Curating MFA at Goldsmiths University from 2009-11. Upcoming projects include a residency with Flux Factory (NYC), Muscle Memory and Auto Couture (both London). She lectures in Art and Design at City Literacy Institute. Her current research concerns consumer technologies, the Romantic imagination and post-fordism.

Ami Clarke both facilitates the running of Banner Repeater: reading room and project space, on Platform 1, Hackney Downs train station, opening up an experimental space for others, whilst dually sharing the goal in her practice to explore ideas that come of publishing, distribution, and dissemination: how the performance of language increasingly impacts upon daily life.  BR commissions new art-writing for the imprint: UN-PUBLISH ISSN 2045-8266: a series of critical works published on paper, determined by ideas of shifting time and labour relations the co-evolution of humans and technology, that bear witness to epigenetic affects that may come of these new conditions of time.  She is also a co-founder of the Diagram Research, Use and Generation Group (DRUGG).  Upcoming projects include Data-Pool 3, and Low Animal Spirits.

Crowd Publish TV: Woman Engineer Produces Book and Movie, Creates Web Platform For Creative Entrepreneurs

WOMAN ENGINEER PRODUCES BOOK AND MOVIE, CREATES WEB PLATFORM FOR AUTHORS AND CREATIVE ENTREPRENEURS AFTER GETTING FIRED FROM GOVERNMENT JOB

Lisa Schaefer

Lisa Schaefer, PhD

If you are highly sensitive, dislike controversy, or don’t want to know anything about sexual harassment in the workplace, then please don’t read this post to find out how Lisa Schaefer turned her experiences into a movie and more.

Washington, DC, March 21, 2013  –  Lisa Schaefer was always a high achiever throughout her twelve years of engineering education. But the workforce wasn’t quite as accepting of her contributions. So when she was fired from her job at a multi-billion dollar government contractor the day after a fellow employee masturbated in front of her, she decided she would never go back to another job like that again.

Instead, she wrote a book about what it was like working in that office. She also produced the web series and movie Budget Justified, reenacting what went on in those offices leading up to getting shut into a conference room with a coworker with his pants down.

Having experimented with gamer platforms where there’s constant opportunity for live interaction, Schaefer wasn’t satisfied with online resources for authors to sell their books. Thus she’s created CrowdPublish.TV, an online artist shop where authors & book lovers interact directly and build community through live streaming video.

“With the internet, television no longer has to be one way communication,” Schaefer says. With CrowdPublish.TV, authors can hold discussions with readers, almost as though everyone is hanging out in a bookstore together. Authors no longer have to be beholden to a middle-man to control whom they reach.

Sign up at http://t.co/tkssNtxQEW – looking for early adopters to try author & book♥er features – participate in live video book discussions

CrowdPublish.tv

CrowdPublishTV – The Future of Empowerment is Your Story

ROLEMODEL ENTERPRISES is a woman-owned internet startup advocating for freelance entrepreneurs, independent authors, and whistleblowers; and advocating against sexism and bullying in technical forums and professions.

For more information, contact: Lisa Schaefer  on Facebook http://facebook.com/CrowdPublishTV

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Jester Jacques Gallery Accepting Submissions From Artists

BlogJJ-logo-FINAL-web-large-RGB-300x140In the past, I’ve  posted news from Jester Jacques Gallery on this blog. Yet, the gallery is so active online, with great information shared in ongoing newsletter announcements that I felt their activity warranted a 2nd post.If you are an  illustrator, tattoo artist, graphic designer, print maker or street artist, Jester Jacques Gallery WANTS TO SEE YOUR ART! Jester Jacques Gallery predominantly sell prints (screen prints, lino cuts and digital prints), but they are also open to selling drawings, any mixed media on paper and photographs. Email karen@jesterjacquesgallery.co.uk with a few examples of your work, as well as links to your website/portfolio for consideration.If you are a writer, Jester Jacques is constantly in need of contributors to their blog. if you enjoy reviewing exhibitions, have some interesting ideas to share about any genre of creative work – fashion, design, branding, illustration, etc. – they welcome your posts. Email info@jesterjacquesgallery.co.uk to suggests topics.Jester Jacques also offers free event listings for your upcoming art exhibitions, as well as running short features for new, small, emerging creative businesses. Email info@jesterjacquesgallery.co.uk with your events or background to your business.To get an idea of the art they like,  view some recent submissions they loved enough to post to their website — here. For a list of thousands more gallery links + opportunities click here.

 

Artists, Send Your Print-On-Demand Books To New Places!

Amazon Kindle

Amazon Kindle (Photo credit: agirregabiria)

I know a few artists who have formatted large files of their artwork into book-length manuscripts for publishing on print-on-demand sites such as lulu and others.

That’s great, but don’t stop there!  Artists with book-length manuscripts of their art can easily upload their file to Amazon Kindle for ebook sales to an even larger audience.

If your book manuscript is ready for print-on-demand, and you have an Amazon account, it will only take a few minutes for you to upload and list your book– and it’s free. If you don’t have an Amazon account, open one free. Sign in. Scroll to the bottom of your account page. You will see the option to upload your book. Once it is uploaded. Amazon gives you options to create an author bio page and to list your book on Amazon in the UK and other Amazon sites internationally.

Now your art book is getting some visibility! Help that along with promotions of your new ebook.  Visit your new Amazon Kindle ebook listing and  copy your ebook URL . Post the link on social media sites such as Facebook and Twitter along with an image of your book cover. Post an image of your book cover on Pinterest and add your Kindle link.

You can also list your Kindle ebook on a variety of ebook library site, and on the Kindle Mojo site free. A donation of only $25.00 gets you a featured ad on the Kindle Mojo site. You can also request a book review or author feature on Kindle Mojo.

Artists with print-on-demand books of their art, and ebooks, get listed free on this blog and promoted to our social media accounts such as Twitter and Facebook. If you have a book/ebook you’d like us to promote just let us know.

Learn the Art of Selling Art in New *How To* Book for Artists

A few months ago, I pre-ordered the book How To Sell Art by J. Jason Horejs, at a special discount price. The book arrived in the mail yesterday. The cover price is $24.95

I pulled the book from the envelope and snapped this pic of the book cover. The upper left edge is a little ragged. The book was sent in a padded envelope that showed no sign of damage so I am certain that this book was not damaged in transit.

In the introduction, the author makes important points on how all artists must also wear the hat of a salesperson and that one of the most common errors is “misprioritizing”–attending to some other task while ignoring interaction with a possible buyer.

The author’s Red Dot Blog has more art sales advice.

Online Art Sales

Sale

Image by markhillary via Flickr

Artists, if you’ve had sales on Zatista or other sites, I’d like to hear about your experiences.

Yesterday, I received an email notification that one of my paintings sold on Zatista.  A 12 x 16 x 1.5 inch canvas of  poured alkyd oil paint colors  from 2010, titled Abstract Plaid #1, sold for $300.USD + $25. shipping.

Honestly, I have posted my art to online stores since early 2009 and this is my first sale of any of my original art. Over the past year, I’ve only had sales of cards and postcards on the UK-based print-on-demand site Create Today.

[ If you are not on Zatista or Create Today, and would like to sign up, here are the links– Zatista www.zatista.com + Create Today www.createtoday.com ]

I can’t help but wonder why sales occurred for me on Zatista and Create Today, but none on other similar sites? I know that at both Zatista and Create Today I’ve had ongoing communications with the site owners, and none on most other art sales sites. So perhaps the answer is presence and interaction, as well as marketing and promotions?

I like to think that personal attention does make that difference, as I work to set up my Transmedia Artist Amazon store–lining up some great artists with which to open the store. Attending to all the details myself. If you are an artist with an interest in selling on Amazon–read my PDF file just for artists, here:

https://acrobat.com/#d=XocsRrY4RXndngT2ZTe-Cw

and please share the link with other artists!

Guest Blog Article by Stephen Tiano

Digital Portfolios and Books

To a book designer like myself, a digital portfolio is a must—along with an abundant and varied social media presence—so that I can present myself to any traditional publishers or self-publishers who might need services such as I offer.

When I began looking into establishing a digital portfolio, I ran across a number of free options, collective sites that housed the portfolios of a large number of freelance artists. At first I thought this could be a good thing, as a large site with many artists would likely draw a large audience perhaps already open to the idea of contracting a book designer. It would, of course, be up to me to distinguish myself from all the others on display.

However, the more I looked around and discussed it with other book designers, graphic artists, and publishing freelancers, the more apparent it became that the more professional route was to pay for a website of my own. And that is what I recommend to any kind of artist wishing to establish a digital portfolio. Those free, group alternatives reek of “amateur hour” and suggest that one isn’t committed enough to being a professional to invest in a site of one’s own.

I tell self-publishers all the time that publishing their books means they choose to go into the publishing business. That means financing their business like any other business, as there are certain needs that will cost real money. But these costs should be regarded as investments.

Something similar goes for artists. Since a large part of art is presenting the work, a professional digital portfolio is a no-brainer. Perhaps the collective portfolio sites are okay as a secondary option, in order to reach into smaller markets, but I truly think it is a mistake to rely on such sites. Put up your own digital portfolio. The costs of this should be regarded as an investment. Collective sites have their own brand to sell—your prime interest should not be their brand, but in establishing your own.

Additionally, many of those collective sites are connected with what I call “meat-rack” job boards on which freelancers are encouraged to outbid each in a downward spiral—“reverse leapfrogging” I call that—to see who can win jobs by offering to do the work at the smallest rate. I can’t imagine any artist wanting anything but that the value of their works should grow higher and higher.

Make a digital portfolio that is entirely your own. Your professional reputation will be better for it.

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Stephen Tiano
Book Designer, Page Compositor & Layout Artist

tel. & fax: (631)284-3842 / cell: (631)764-2487
iChat screen name: stephentiano@mac.com
Skype: stephentianobookdesigner
email: steve@tianobookdesign.com

website: http://www.tianobookdesign.com
blog: http://tianobookdesign.com/blog
twitter: http://twitter.com/StephenTiano
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Free Subscription offer

News Release:
Free Subscription to Huge Art Opps List Now Available

Please publish, post or forward this news release. It is being sent to organizations and individuals that provide information to artists.

NEWS from Art Opportunities Monthly

For immediate release, Dec. 10, 2010

Art Opportunities Monthly is now providing a completely free version of their highly acclaimed opportunities list for visual artists. The new AOM Free is the largest free list available anywhere. Each entry is veted to eliminate the scams and the for-profit soak-the-artist schemes that flood other lists and sites.

Artists may subscribe by using this link:

ART OPPORTUNITIES MONTHLY FREE

There is no obligation and subscribers will have complete privacy. Names, email addresses are never sold, rented or otherwise divulged to outsiders.
Each issue of AOM Free contains 250-350 carefully screened and condensed entries, delivered as a PDF directly to each subscriber’s email address. There are no passwords or URLs to remember. Each issue may be read with Adobe Reader or other such free programs or may be printed in part or in whole. Each email and URL is hot, so the user can send an email or go right to the prospectus for more information or to apply. There is also a sophisticated search system to find listings by media, geographic area or terms such as “grant” or “no entry fee.” 

Each listing in the AOM Free Edition is exactly the same as in Premium Edition  but Premium subscribers receive even more of them, get them earlier and are given several special bonuses and privileges (see below).*
Publisher Benny Shaboy said, “While the Premium Edition is aimed at professional artists or those who want to be, we hope to make the Free Edition of AOM available to everyone. We think it is an excellent tool for the artist who currently has limited time for production and promotion but who wants to keep an eye out for legitimate juried shows, grants, residencies and other sources of support outside the commercial gallery system.”
For more information, contact free@ArtOpportunitiesMonthly.com
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*Premium subscribers get an additional fresh 200 listings each month, plus a bonus list of about 160 open- and repeating-deadline opps, an image page and a thumbnail in the AOM Gallery, a link to their site from AOM site, the chance to have an image of their work in AOM, even on the cover, full support for any questions or problems and a 100% money-back guarantee. The Premium Edition is  $25/year (see  subscription info).