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Once there to add your website URL.

Google will generate a code for you to add to your site for verification.

Google verify code for my site Artist Marketing Resources: <meta name=”google-site-verification” content=”A06IlyiOVgEyi1YAigQNxuDRtg3chsYmu4LryawXGEc” />

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Artists: Inside Info On How You Can Influence Online Arts Content

English: Screen Capture of article of front pa...

English: Screen Capture of article of front page of Yahoo! (Photo credit: Wikipedia)

I’m going to tell you how I get paid for the articles I write and publish. The purpose of this blog post is not to tell you how I get paid. Even though I do that. The purpose of this post is to let you know that you have more control over online content than you think!

How can you exert control over online content?

If you’re like me, you’ve signed up to receive notices in your email inbox or RSS feed when your favorite online authors publish new articles on such sites as Mashable, Huffington Post Arts, Yahoo! Movies, and many others.

You may wonder how authors are paid for their ideas and time researching and writing these articles. The answer may surprise you!

As contributing writer for both Yahoo! and Technorati News I am paid a dollar amount each time someone clicks on a link within my published articles. Those clicks represent my click-through rate.

Who pays me?

Yahoo! pays based on click-through-rate on links within my Yahoo! articles. I also receive a much lesser amount based on the total number of reader views that my article receives. Yahoo! deposits payments into my PayPal account. Yahoo! also provides extensive analytics so I can track my readership and earnings, and via those stats I can easily see what articles and article topics are the most popular and what links receive the most clicks. (Of course I want to get paid for my work, so I consider these stats when planning future articles).

Technorati news has a similar set-up. Since they are closely linked to Google–with all Technorati news articles feeding into Google news–Google pays me. Google pays varying amounts for each click on links within my published Technorati news articles. I track those clicks, readership numbers, and payment amounts per article via my Google AdSense account. (Again, the more success an article brings the more l will want to write on that topic in future articles and promote those articles enthusiastically).

So you are probably thinking that for each article authors must receive hundreds or even thousands of dollars in total clicks–but that is just not the case!

While hundreds or even thousands of readers may read any given article online, the number of clicks on links within an article is generally quite low. This is frustrating to all authors of online articles–even top authors! “We all have that problem,” one top author told me when I asked about improving click-through rates.

Why do hundreds of people read online articles without clicking on those internal links? This phenomenon is something that many experts have analyzed and written about in numerous articles on click-through-rates. This payment structure I have described is why you often see sensationalized,  rather silly or limited value content online—the authors are hoping to find a gimmick that will make their content a hit so that it will go viral and they will receive a large number of click-throughs and high total payment.

So what does this mean to you?

Think about it. Now you better understand the secret to exerting control over what gets published online!  

If you have favorite online authors you’d like to keep around and support, then thoroughly review their articles and click on those article links of interest to see where they go! Share the articles you like best with others via email. Use the share features to post articles to Facebook, Twitter, Google+, Pinterest and other social media site and include comments on why you like the article. You are exerting control over online content with each click and share. With each click you are paying those authors who provide the information you like and value. Your clicks bring attention to those articles, and attention both to the authors and the content subjects.  Remember, Google is watching and analyzing those stats you generate when you click. Google pays authors for each click, so you can be sure that they pay attention to where their money goes. It’s easy to let Google know what you like and value with each click.

You the reader have more control over online content than you think! If you want Google to place more value on art related content then support those authors who write on the arts by clicking on those internal article links and sharing those articles widely.

Want more online articles on your own artworks published?

Authors of articles value a well written press release that provides the full details and includes jpeg images. ( I am glad to receive these from artists.) Now that you know that most authors of online articles do not receive an hourly rate of pay, you understand how important it is for you to provide full details in your press releases and keep your website Newsroom up to date.

One artist, who didn’t even have a blog or website, once told me–“you can go around and search the web for information about me”, when I asked him for a press release.  WRONG! If you don’t have time to write a press release, I don’t have free time to do that for you, and neither do other authors of online content. If you want to become the subject of more online articles, get more exposure and visibility for your art, then it is up to you to organize,  present and provide your information.

Artists and Arts Organizations may send their press releases to me, Marie Kazalia, via email, at: MarieKazalia@gmail.com

SAMPLE ARTICLE: Here is the link to one of my recently published Technorati articles containing artist news.

Make Money w/ Text Link Ads

Value for Money

Image via Wikipedia

Sign up for a free account on TextLinkAds then list your blog. If an advertiser selects your blog you will be asked to place their link in your blogroll. As long as the link remains on your blog you receive a monthly payment. Not only will you make a few dollars, but TextLinkAds generate targeted traffic to your blog and improve your search engine rankings.

Artists who would like to add their link to the blogroll of this blog can access the TextLinkAds site as an advertiser, then find Artist Marketing Resources listed and set up the link ad there. Another option is to contact  blog owner Marie Kazalia directly at MarieKazalia@gmail.com for ad rates.

The pic at right is just for fun!

Art Marketing Basics–New Ebook Guide For Beginners

Released this month, Art Marketing Basics is an e-book guide for visual artists new to the idea of showing and selling their art online. In ten steps, this 44 page downloadable e-book will help artists get started sharing their art and building an online presence.

As the author Linda Rosso says in her introduction —
“…this e-book will show you how to treat art as a business and still stay creative!”

From hobbyists and genre painters reiterating past isms, to more professional and contemporary practitioners, the first steps for any artist is to create quality photographs of their artwork. This e-book covers the basics of set-up, shooting, cropping and sizing images, and labeling and filing jpegs for easy retrieval.

Once you have your images, go to Step #2: Create an online gallery.
One of the advantages of any e-book is the ease of linking. The author of this e-book, who is also a landscape painter, provides clickable links to three free online portfolio sites where artists can gain visibility and make sales.

In Step #3 she recommends several companies that specialize in providing websites for artists. In Step #4 she tells you how to add more advanced features to your site, such as automated phone calling and buy buttons, ways to accept credit card payments from buyers, as well as and how-to make your website Smartphone and iPad accessible.

Once you have your free or paid portfolio site set up you are ready to advance to Step #4— using social media sites such as Facebook, LinkedIN and Google+ to bring visitors to your website.

The author also covers building an email contact list, creating and sending newsletters, and the importance of blogging and micro-blogging (on Twitter and Tumblr) to increase traffic to your site. Plus, how to use videos and animations to capture attention in your newsletter and on social media.

In the section headed Step #6: Get Found, the author explains the basics of SEO (Search Engine Optimization) and how to make your website “search-engine friendly.” In Step #7: Don’t Forget the Power of Print Promotion and Publicity she covers business cards, post cards—what to include on them and where to get them printed–plus, how to write a press release that will get your local newspaper to feature your artwork.

The final section, which focuses on sales in online marketplaces, provides links to a variety of print-on-demand art sales communities.