Get Online Portfolio/Site Review + One Hour Chat + E-book Guide for Artists at Special Price

A special package deal from Marie Kazalia, owner of Artist Marketing Resources–I will review your online portfolio and artist website, and chat with you about your art and goals for one full hour via Skype or PopExperts + send you a copy of my Ebook Guide for Artists, all 3 for a special package price of $40.

If you want to take the Skype option, and make payment via PayPal invoice, let me know via an email sent to:

If you’d like to schedule via PopExperts click here. You will need to do have the Google Chrome web browser to use PopExperts.


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Just two days ago, I received an invitation to do early Beta-testing of the new Artolo fine art sales site. Although the Artolo site owner Tom Brereton Downs said I would likely find bugs at this first new stage of site access, I encountered no problems when I created my portfolio, entered the dimensions of my artwork, and the sales prices. I did note that all dimensions are in centimeters and I could only input my prices in British pounds. I do not yet know if these features will expand in future, but I do like Tom’s art sales philosophy.

Tom sent me lots of materials, including logos and a brochure, and wrote, in part:


You have a great blog going there. Very useful for artists. We’d love you to tell your followers about Artolo.

We’re not entirely prepped for pushing out as we’re very much in the phase of developing the platform in partnership with a small group of users (including you!).

Essentially we’re on a mission to disrupt the art market and make it far more accessible to the average person. Most people find galleries, artspeak and the whole process of engaging with work pretty terrifying… Artolo is our attempt to address this. We would like to see a world where most people are comfortable buying original art (just as they are buying cars, furniture, music etc.) and, as such, a world in which artists can quite easily sustain their practice and not constantly worrying whether they will make another sale.

Core to Artolo are relationships and location. Relationships, in that we believe success for artists will come through building meaningful/authentic connections to people (not hiding behind galleries, obtuse language etc.). And locations, in that, we think seeing art for real and meeting artists for real is core to building these connections.

The Artolo platform will be changing and developing considerably over the coming weeks as we add new features and take feedback along the way. It would be great to hear your ideas and thoughts. We really want to make Artolo something that can make a real difference to artists and not be yet another vanity platform.

Artist Marketing Resources blog will be one of the first to inform you when Artolo opens to all artists.

Artist accounts on Artolo are free.

Tom Brereton Down’s brochure asks, Where do you go if you want to buy art?  For many, even those with a reasonable disposable income, prints from the likes of Ikea(probably the world’s largest art supplier) is a safe, if unadventurous, option. Others might be lucky and find a piece of art whilst on summer holiday. Even luckier are those who have friends or family who are artists. Only the relatively sophisticated art-buyer can claim to not to be, at least a little, intimidated by galleries.

Artolo proposes some interesting solutions, that include:

Allowing Amateur dealing: buyers and collectors will *refresh* their collections by reselling work via Artolo, and then purchasing new work (at lower than gallery prices) from emerging artists on Artolo.

Unlike the current range of sites(which expect buyers to purchase work by only seeing a photograph). Artolo encourages the buyer to see the work in a real location and then make a purchase through the Artolo payment system.

Artolo wants to become a ‘game-changer’ in the multi-billion pound art market. Using web, location and social marketing technology Artolo will revolutionize the art market in the way that iTunes has revolutionized music, Amazon has books and YouTube has video…

EVERYWHERE IS A GALLERY–core to their proposition is to make it easy for any location to be a site for selling artwork.

ARTOLO IS FOREVER–A piece of work need never leave the Artolo site…it will just exchange hands. The new owner can choose to have the work remain listed for offer. In time we expect Artolo to become a registration base for all art around the world.

Below: Art-buyer, collector, or seller?


Our Group Member Robin Antar is the First Female Artist To Exhibit at POP International Galleries

Heinz Ketchup, carved stone, by Robin Antar

Robin Antar has been part of our Artist Marketing Resources LinkedIN group from the beginning. From several Skype conversations I’ve had with Robin I know how hard she works in her studio and promoting her sculpture. So what a pleasure it is to see her receive mainstream press and gallery representation. Congratulations Robin!

Huffington Post Interviewed Robin Antar–read the interview here.

view of Robin Antar's studio

New Amazon Store Seeking Art

Dear Artists

I am opening a new Amazon Pro Shop. An Australian artist already sent 8 of his paintings to me, and I agreed to post them for sale on Amazon. I would like more items to fill out my store ready early for the holiday shopping season.

Amazon takes 15% commission on most items.  For somes item, such as CDs, books, and DVD, they also take an addition $1.39 per item sold. Since I must pay $40. per month for the shop, and maintain it, I also will take a commission.

I am looking for more art items to add to my Amazon shop. Original art, artist cards, posters, Giclee prints, artist books, 3D items. I require samples sent to me to list them in my Amazon shop.

PDF file of terms and Call to submit:

To discuss more details, feel free to email:     Also available on Skype.

Online Seminar: Navigating the Post-Photographic Era

Navigating the Post-Photographic Era
Instructor: Patrick Millard,
July 10-Aug 14, 2011
This seminar is taught from Pittsburgh, PA
Language: English
Workshop meets online Sunday Afternoons at 3pm EST (noon PST, 3pm EST, 9 pm CET)–link to register:
The world of photography in the digital world of 21st century innovation is in a state of continual flux.  Emerging technologies that allow photographic imagery without the use of a traditional camera, lens, or subject matter are beginning to have a presence in our mainstream culture.

In this seminar we’ll explore new technologies that are being unveiled through in-seminar discussions, dialogs, and practice.  The history of digital imaging in the post-photographic world will be outlined before embarking upon the use of web cams, cell phones, and virtual worlds for our hands-on image making assignments.

*Students should have access to a computer and photo editing software (preferably, but not necessarily, Adobe Photoshop), Second Life, Mozilla Firefox and Skype.

** This seminar begins with an introduction meeting on Sunday, July 10, 2011 at noon PM EST (3 pm EST, 9 pm CET), Online seminar meetings are 90 min. in length with interaction during the week.  Information for accessing the workshop will be sent to completed registrations.  For more information on this workshop contact

Patrick Millard | Art:Photography
web |

Call to Artists: Your Art in an Online Slide Presentation

Call to Artists for the Group Slide Presentation #2
This Call to Submit is for five artists only. Each artist will have 5 images of their art, (each image will appear in the slide presentation with title, dimension, materials), and their one paragraph artist statement, website link and contact information, such as email address, phone number, Skype ID, for a total of 6 pages in the presentation.

There is a $25. fee for each of the five artists who are included in the slide presentation. This covers our time to create the presentation. If you would like to have your art included in this slide presentation, email Marie Kazalia at for information and instructions.

Our first Artist Marketing Resources group slide presentation may be viewed here:

Artists, Do You Need a *How To* Guide for Making Submissions?

There are a lot of *How To* titles around, and more and more for visual artists. From the unrealistically comprehensive How to Make A Living As an Artist –such titles tend to be autobiographical but marketed as a How To guide– to the more specific niche market selling guides, such as, How To Make Money Selling At Art Fairs How to Make Money Selling Your Art on Ebay , and Digicamcash–Use Your Camera and submit your photos online for money.

Hobbyists may gain insights from reading such publications. But usually the titles are deceptively simple and many, many hours of effort and cash expenditures are required to succeed at selling on ebay, selling your photos online for money, selling at art fairs, and making a living as an artist.

Then there are print books and ebooks that are purely theoretical (no dirty money talk) containing advice from art professionals on how to set up blogs, and how to write artist statements, and how to buyer a printer and print your own giclees, and how not to approach galleries, also containing some good, if broad, advice. (You can sit around and talk about this sort of stuff for ever, but unless action is taken it all just remains in your head unproven/ untested by you).

My ebook, the  Transmedia Artist Guide to Making Artist Submissions, includes cover letters that artists can adapt for their own use, and lots of specific tips and how to advice on such things as, *must use words*, when taking action and making art submissions to museum curators, gallerists, art licensing companies, potential art sponsors, corporate art consultants, interior designers, art magazine editors, art poster companies, book jacket publishers.

Many artists lack the confidence to write letters and make submissions to key people in positions to help them in taking the next step up in their art careers. Get started with my proven letter layouts and wording and adapt them to your own use to gain experience making submissions. I include a letter I used (real names removed) to obtain a contract for an artist with a top art licensing company, a letter I used to obtain overseas contracts with art consultants for international giclee sales, and letters I used to obtain solo exhibitions and gallery representation for artists, letters requesting sponsorship and in-kind donations of materials and services for art exhibitions. From working with artists I know that letter writing is one of the big stops when it comes to moving forward. So let me provide the letters for you to use in my forthcoming ebook.

My ebook, the Transmedia Guide to Making Artist Submissions will be available in two weeks.

Marie Kazalia

A Complete Waste of Time

I received a spam  email asking if I would like a FREE  listing in an artist dictionary. It’s spam because I never opted into their mailing list. Spamming is illegal.  Another artist I know received the email offer as well and forwarded it to me to ask me what I knew about it.
“I’ll find out where they distribute the publication,” I replied. Knowing that would be the most telling aspect of this project.
I found their email addresses on their website and sent an email asking these questions:
I’d like to learn more about your dictionary, how it is distributed and where. Is it sold to libraries?
Is volume one available in bookstores? Or will it be? What stores? What is the retail price?
I represent several artists and more than one has received your offer via email.
Marie Kazalia
Transmedia Artist Marketing

This is the reply I received:

Dear Marie,
The Dictionary is a book where you are offered to  appear for free.
I don’t know why you are asking all these questions and I don’t know why we should anser them.
You want to be in it? Just send the application.
All the best

Judy Adams
Lots of red flags, IMO. Typos happen. Overall does this sound like a person who understands the complexity of dealing with art world professionals? Someone you would want representing your work in their book to galleries and art dealers, or even libraries? Note: She asked why they should answer my questions.

So I replied:
That is an amazing answer. If you are proud of your publication you will want others to talk about it. I write blog articles and review books.
I have been asked by artists what I know about this opportunity. If you refuse to be even the least bit transparent or forthcoming with
important criteria for participation, I will pass this on to those who seek my opinion–which happens to be over one thousand artist and art professionals via my blog, website as well as my LinkedIN group which has over 450 members alone.

Marie Kazalia

Judy replied:

I think this is unbelievable! We offer something to you for free and instead of appreciating it you are threatening us???? Thanks a lot!

I replied:

“threatening!?”         (Note: If someone told me that they could present details of my project to 1K artists, I’d would be eager to share the details).

Judy replied:


My reply:
You spammed me with your original dictionary offer since I never opted-in to your mailing list. Spamming is illegal. I want nothing to do with your dictionary project.


She Replied:


Dear Artist, if you do not understand why these sorts of free offers are to be avoided, then please leave a comment. Your career, your brand is you and who you associate with.

Transmedia Newsletter(minus all the pretty formatting)

Transmedia Artist Marketing
Artists: Would you like more income streams?

Many artists I work with consider selling though a gallery  the main way to generate income from their art. But with the information that I have to offer artists quickly see that there is no need to limit themselves to gallery sales alone. Gallery representation is highly desirable for artists to gain art world recognition but for most artists gallery sales seldom generate enough income to cover living expenses and artist materials that allow the artist to work on their art full-time.
One solution is to generate income streams from art licensing contracts such as with art poster and print companies and on household print products. Another resource to tap into is the giclee print sales market. Interior designers (usually referred to as * designers* ) and corporate art consultants purchase giclees and both may also contract commissions of artworks.
I have been in contact with individual interior designers, but there are also ways to easily make your work available to large numbers of designers via top sites such as the eleven year old Art-Exchange and more recent ArtLA.
I currently have a sample of my own artwork on the ArtLA site. ArtLA has five thousand interior designers using the site searching for art for their clients.
Art-Exchange  provides art to the 300,000 interior designers in business in the US. Art-Exchange has several million site users monthly. I am working with Art-Exchange and currently offer a package to artists that includes a discounted account on Art-Exchange (a one time fee NOT monthly NOT recurring).
Here is a brief informational article that contains further information on both ArtLA and Art-Exchange:
How to Sell Art to Interior Designers:
or feel free to email Marie Kazalia for more information:


Thanks to Kellyann Gilson-Lyman (
for sharing this.

Call for Artists


In My Own Backyard I Can See The World. The goal is for artists to creatively interpret the theme.


In My Own Backyard I Can See The World is a fiscally sponsored project of the New York Foundation for the Arts. In 2010 partial funding was provided by the Zhou-B. Art Center and was an accepted project for Chicago Artist Month, Our City, and Our Studio

Organization Description:
A.R.G is a project-based organization, which connects artists and communities who are interested in communication and collaboration on a global scale. The mission of A.R.G is to utilize the personal or local act of art making in combination with global relationships and communication technology. A.R.G’s aim is to create dialog, strengthen understanding, and support awareness of social, political and aesthetic concerns through creative practice.

Project Description

Launched in May 2010, In My Own Backyard I Can See The World brings artists from around the world together in their studios, through communication technology and social networking platforms.

In phase two selected artists will come together in a collective group on-line; to get acquainted though blog posts, Facebook, Skype, email etc. Within the group, each will find one or more artist to collaborate with. This artist(s) may have similar interests, work in a similar style or genre, or be someone who will challenge personal ideas and inspire one’s creative practice in a totally unexpected direction. Since this is an exciting and dynamic process of interaction, everyone involved will need to be committed and active in his or her communication within the group. Each pair or group of artists will have their own category in the A.R.G. blog.

An exhibition will take place in Chicago in the fall of 2011 and will travel internationally. To date, we have had offers for exhibitions in South Africa, Norway and Vienna and Singapore.

Expectations from Artists who are selected

  1. Have web access, a Facebook page and Skype account for ease of communication.
  2. To be interactive with the artists you are collaborating with.
  3. Post progress, thoughts, images, sketches, and snippets of conversations on the web blog a minimum of two times a month.
  4. Share the website and blog posts on all of your social networks.
  5. Be respectful of DEADLINES.
  6. Serve on one committee of your choice.
There is a $25 artist submission fee.




Transmedia Artist Marketing has had an online presence since February 3rd 2009, beginning with the Artist Marketing Resources blog and now the new Transmedia Artist Marketing site.
Transmedia Artist Marketing and Artist Marketing Resources is owned and operated by Marie Kazalia, an exhibiting artist and published writer with professional experience in arts administration, who wishes to share her knowledge and specific useful and current information with fellow artists.
By the request of the artists who use the Artist Marketing Resources blog, Marie created the Artist Marketing Resources LinkedIN group, which currently has over 400 artist and art professionals as members.
For more information, email:

Š 2009 Company Name. All rights reserved

Transmedia Artist Marketing, 6160 Stoddard-Hayes Road, Farmdale, OH 44417, USA

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Marketing and Promotions: Virtual Assistant for Visual Artists

Artists–Do you need a Virtual Assistant? I have openings to take on a limited number of artists as clients– offering each individualized and highly personalized services.
Since I have the education and experience to give myself a higher level title, such as Consultant, Director, President or CEO,  then why I have chosen the title and role of Virtual Assistant? As Virtual Artist Assistant I’m hands-on and can do more for artists  as an expert independent contractor. Since I am not in competition with other art professionals and consultants, who do have those titles (CEO, Director, President etc), there are more possibilities for working together in  cross-promotional campaigns in my role as Virtual Assistant. (You’ve seen the movies. It’s always the assistant to the company president who has all the information and gets the job done!)
My focus is on the artist–and promotional efforts that lead to sales, ( if that is your goal, as it is for most artists.) A buyer or curator wants to talk to the artist directly. My role is to drive opportunities to you. I make the contacts and submissions for you, and filter the responses, contacting you with serious offers only.

You will  break from your daily studio practice to check for the email ops, progress updates, and project developments I send. We can also chat or talk using Skype. If something great comes in, I’ll call you!
My Services are tailored to individual artist needs and goals, and depending on artist media, promotional services can include, but are not limited to:
-I will help you create a Market identity.
-Write and publish original content articles for both online and print media. Create opportunities for exposure/ submit art images to publications. Develop and promote your brand.
– Identify lucrative niche markets and work to get you into them by submitting your art images.
-Create online SlideShare presentations for social media campaigns, including monitoring viewers for followup contact.
-Get your art work into corporate collections: research / create connections in your media and geographic area
-Research giclee print sales options  and print resources near you and help you develop a profitable pricing strategy and build a distribution network for your work.
-Research and create more exhibition ops, research gallery directors internationally, locate sales ops, grant ops, artist residence ops, sponsorships, advertisement and publicity ops (free and paid), art auction ops, and work to get your art into private online stores in your media.
-Market your art to a larger audience.  Generate more sales.
– Send emails to your target market, making the email more personalized and more effective than just an occasional newsletter.

My services *free you* from excessive online time better spent at work creating your art and developing a disciplined art-making practice. Having me as your assistant will build your confidence.

I offer flexible agreement terms, a low fee introductory trial period, and written agreements for long-term commitments.

Highly experienced. Established w/ excellent reputation in the online artist community.

Email me for more information: Marie Kazalia at:
Available to chat about your goals by email or Skype chat or Skype voice.

The 3 D’s; Desire, Determination, Dedication. I’m there.

Best to you!
Marie Kazalia

Artist Marketing Resources, Established online February 3, 2009

Some reasons for an Artist to hire a Virtual Assistant
With all of the demands an artist’s business can generate it’s tough to cover everything on your own. A lot of tasks need to be done daily to increase your visibility, artists’ reputation and earnings. As Virtual Assistant, or VA, I will lighten your workload and save you time.  You’ll have more time in your studio, ( allowing your creativity to peak!) while I work for you covering more bases than you ever could alone. I take on many of those draining tasks that bring on information overload, eyestrain, that“ too tired to function “ overworked feeling. You’ll have more freedom to develop yourself, pick up the pace in your business developments, and in your relationships. As a Web savvy VA I already know how to do all kinds of tasks you might spend hours upon hours just trying to understand. I have an extensive network of contacts I  can bring in when you need certain tasks done. I will give you terrific advice on Internet marketing.  Hiring me as your VA is quite a bit cheaper than hiring an employee. You don’t have to pay the extra taxes and fees that go along with having an in-house employee. You don’t have to make the same commitment as you would to an employee.  As a professional VA I’m quite flexible. I run my own businesses as both exhibiting artist and VA, so understand your problems and struggles because I live them too.  Because my performance reflects on my own business success I  care about doing a great job as your multi-faceted and talented virtual assistant.
You’re going to get a lot more done with a lot less stress with my help.