FACEBOOK COVER PHOTOS: NEW RULES, NEW OPPORTUNITIES

by Barbra Drizin, Start From Scratch Social Media

www.facebook.com/startfromscratchsocialmedia

The  FACEBOOK  COVER  PHOTO  for  your  business  page  is  the  viewer’s  first impression of who you are, what you do, and how to contact you.

Previously, there were many limitations on what could be included in cover photos. However, now this huge piece of “real estate” is THE place to introduce, market, and brand.

And, ever since Facebook removed the ability to set a custom landing tab, your cover photo is the most important place to drive traffic and awareness.

blogBarbraDrizinfh-cover-mexico

NEW RULES:

The new cover photo rule is that 20% of your cover photo may be TEXT. This gives permission for highlighting:

Your Website

Your contact information Your tag line Promotions

Purchase information or special offers Calls to Action

I also suggest rotating your cover photo each month, since an “updated” cover photo appears in the newsfeed of the people who have “liked” your page, and you have another excellent opportunity to stay in front of your audience.

FACEBOOK ADS:

Do you know how to use Facebook Ads?

This benefit is magnified as Facebook has released a new “Page LIKE” ad that includes the brand’s cover photo. Facebook Ads present a huge opportunity to carry a brand message from the Facebook page to the newsfeed with optimal impact.

Facebook Ads also allows you to target the exact demographics of your audience!

For example, client – artist www.facebook.com/barbararachko went from 600 likes to over 2000 likes using targeted ads…all in a matter of weeks!

blogBarbraDrizinBarbaraRatchko

CONTENT STRATEGY:

Photos are now the #1 content strategy. Facebook continues its evolution to become a more visual platform. Therefore, brands must craft posts to ensure they are visually powerful.  Your cover photo is the “main event” of this strategy.

FACEBOOK VOCABULARY:

NEWSFEED: the posts of the PEOPLE who are you friends AND the posts of the PAGES you have liked. When you post on your Facebook Business Page, the post appears on the newsfeed of those who have “LIKED” your page.

COVER PHOTO SIZE

Your cover photo is 851 x 315 pixels. With photoshop or other photo editors, you can add text. Remember not to put text where your profile picture will obscure it.

Want to optimize your Facebook Business page? Learn how to use Facebook Ads? Barbra Drizin is a social media educator, trainer and manager. Her business is

“Start from Scratch Social Media” www.facebook.com/startfromscratchsocialmedia.

Barbra especially assists those who may be ‘resistant, reluctant, or intimidated’ with the world of social media by starting with the basics and going beyond. Her goal is for you to be confident and comfortable with the rewards and benefits of the virtual world! Barbara targets solopreneurs, artists, and alternative health practitioners. Contact Barbra at  barbra@socialmediaeducators.com.

Barbra meets with you personally and by Skype

BlogBarbraDrizinBoilerPlate

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Touch My Prints

TouchMyPrints

Touch.My.Prints. ISSUE02   IMAGE vs DATA

Photography has long been concerned with data retention within the act of the photograph. Photographers are taught to expose, develop, and digitally capture in a method to maintain the most information possible. Every step in a photographer’s workflow is a careful dance to keep data. Film or digital, every photographic process is essentially the mastery of data retention. The reasoning is, having the most information available allows for the most creative interpretations of the information.

Touch.My.Prints wants to explore this concept of the photography as data as opposed to image. TMP will provide an image for every participant to take. Each participant will use the image as data and create a new piece of work. The new work can be video, sculpture, sound, video, even a drastic reinterpretation of the image, etc. A selection of the new works and their creators will be featured in Touch.My.Prints. ISSUE02.

The deadline is June 01, 2013.

INSTRUCTIONS

Save the image. Use the data the image file provides to create a new piece of work. The new work can take any form, any medium, any function, in fact, preferably so. Then send the new work to TouchMyPrints @ gmail .com following the guidelines below.

Places to find the image in the latest post here http://www.touch-my-prints.com/
Or the post page here http://www.touch-my-prints.com/image/49449072303
Or the image URL here http://24.media.tumblr.com/2de9226c2d298843476aad5b187c42e4/tumblr_mm6o6z4i9L1s7nkgmo1_1280.jpg

SUBMISSION GUIDELINES

Please only submit 1-3 works for ISSUE02. Only 1 (one) work per artist will be showcased in TMP ISSUE02.

IMAGE SUBMISSIONS

Please submit files at 300 dpi, with the longest side being 10 inches, 8-bit and as a JPEG.

File Name would be Doe_Jane_01.jpeg

In the email (TouchMyPrints @ gmail .com) please list the following information.

Title, Year Produced
Medium (i.e. Screenshot / Digital Photograph / Digital Collage)
Your Website (Professional Site / Twitter / Tumblr / etc)

VIDEO SUBMISSION

Please submit a link to your Vimeo or Youtube + 1-3 film stills of the video. The film stills should follow the guidelines for image submissions except for the dpi being 300, the film still can be 72 dpi.

In the email (TouchMyPrints @ gmail .com) please list the following information.

Title, Year Produced
Medium
Your Website (Professional Site / Twitter / Tumblr / etc)

GIF SUBMISSION

Please submit a link to your GIF animation + 1-3 film stills of the GIF. The film stills should follow the guidelines for image submissions except for the dpi being 300, the film still can be 72 dpi.

In the email (TouchMyPrints @ gmail .com) please list the following information.

Title, Year Produced
Medium
Your Website (Professional Site / Twitter / Tumblr / etc)

http://www.touch-my-prints.com/

 

Touch.My.Prints

Open Call For Submission To Touch.My.Prints Issue01
TOUCH.MY.PRINTS. ISSUE 01 

Call for Submissions 

Virtual Connection 

The publication

Touch.My.Prints seeks image based works, essays, virtual sculptures, and video based works on the topics of death, isolation, love, loss, tragedy, betrayal, friendship, etc of and by players and characters in video games.

T.M.P is interested in the lives of NPCs (Non-Player Character) and our interactions with them.

Submission Deadline is April 1, 2013

Touch.My.Prints is a digital publication project by Aaron Brumbelow showcasing photography, time based works, virtual sculptures, and essays. T.M.P explores aspects of virtual spaces through the lens of photographic and new media theory. We look at our relationships with the landscapes of online video games. We explore our personal connections with Google Street View. We embrace a virtual romanticism.

SUBMISSION GUIDELINES 

Please only submit 1-3 images, 1-2 writings, 1 video per issue 

IMAGE SUBMISSIONS 

Please submit files at 300 dpi, with the longest side being 10 inches, 8-bit and as a JPEG. 

File Name would be Doe_Jane_01.jpeg 

In the email (TouchMyPrints @ gmail .com) please list the following information. 

Title, Year Produced
Medium (i.e. Screenshot / Digital Photograph / Digital Collage) 
Source (Which game or program was the original source) 
Your Website (Professional Site / Twitter / Tumblr / etc)

WRITING SUBMISSION

Please submit a RTF file. 

Essays should be a minimum of 500 words and a maximum of 2000. 

Carefully copy edit your work before submitting. 

File Name would be Doe_Jane_01.rtf

In the email (TouchMyPrints @ gmail .com) please list the following information. 

Title, Year Produced
Your Website (Professional Site / Twitter / Tumblr / etc) 

VIDEO SUBMISSION

Please submit a link to your Vimeo or Youtube

In the email (TouchMyPrints @ gmail .com) please list the following information. 

Title, Year Produced
Medium
Your Website (Professional Site / Twitter / Tumblr / etc)

 

How to size your images for social media: A cheat sheet

Last week, artist Harriete Estel Berman sent me a tweet asking me to share some information she discovered – a guide to images for social media titled: How to size images on social media: A cheat sheet.

Harriete stated that it “Usually it takes me multiple tries till I figure out what size image will  work…a huge waste of time. Next time, I will refer to this chart.This cheat sheet is a super fantastic resource because it removes the trial and error in creating a fabulous background or header. An eye-catching image is a great way to build visibility for your art or crafts creating a personal style across all platforms. For artists and makers this is absolutely essential!”

Infographics may be all the rage, but this one is actually useful. The Cheat Sheet was created by LunaMetrics—who invite you to print it out and share. View the entire Cheat Sheet sizing chart here.

Includes image sizing for all the biggies–Facebook, Twitter, YouTube, Pinterest and LinkedIN. Here is just the upper part of the Cheat Sheet:

Screen shot 2013-02-22 at 7.11.52 AM

1st To Add My Art To New Artsia Site

What a surprise when the owner of the new Artsia fine art print site contacted me to tell that I was the very first artist to upload one of my artworks! He wanted my feedback on how easy it was to use the site features. Well, I had no issues. Artsia seemed super-power driven and so easy to use.

Artsia.com just went live a few days ago. My Artsia page was created for me from my ArtWeb.net account, since Artsia offers prints of my art on ArtWeb.net  and is an extension of that site. My Artsia page should be visible at www.artsia.com/mariekazalia.

Artsia is officially launching at the end of this month with a big PR push planned for the start of September.

Follow Artsia on Facebook:
https://www.facebook.com/pages/Artsia/247747805328219?ref=hl

Follow Artsia on Twitter:
www.twitter.com/artsiadotcom

Colin Mansell
colin@artweb.net
Founder, Artweb.net

Emily Peterson
emily@artweb.net
Lead Curator, Artweb.net

ZuuBee, a New Microblogging Art Sales Site

 

 

 

ZuuBee is a new site in Beta. The concept behind ZuuBee is for buyers and sellers to better connect and communicate. Something like Facebook with a Tumblr-like micro-blog that has a shopping cart. Well, at any rate–I don’t know if the ZuuBee CEO will like that description– but they did send me their logo and screen shots, so you get the idea. Sign up for a free account here.

 

 

Art Orbiter

Art Orbiter, an online gallery project that consists of a curated selection of artworks that have been posted on one of the social networks such as Pinterest, Facebook etc.

The intention of the Art Orbiter project is to promote artwork posted on social networks that appeal to the esthetic of the blog owners. There is so much good work that doesn’t get the attention it deserves and Art Orbiter is hoping to change that in their own way.

If you would like to see your work on Art Orbiter, friend them at, Art Orbiter on Facebook,  on Google+ also as Art Orbiter. Follow on Twitter  @ArtOrbiter. Pinterest too! Here is the Art Orbiter Pinterest link.

EmFem Artists Daily News Features Artist Marketing Resources blog post

Yesterday, Artist Marketing Resources blog made top news story under Technology heading in Em Fems Artists Daily —  Newspaper.  Em Fems is a Twitter feed that supports female artists working across all media. Follow EmFems on Twitter: @EmFems

What To Do If Photos of Your Art on Pinterest Are Misused

Pinterest

Pinterest (Photo credit: PixByDee)

Pinterest is now one of the top three social media sites. That’s right, now it is Facebook, Twitter and Pinterest.

So far, I have only read of one jewelry designer who had her photos misused by a spammer on Pinterest. The spammer linked computer viruses to her product name and images. Pinterest removed the spammer from their site. Read the full Daily Dot story here.

Artists should be aware that there is a copyright infringement form for Pinterest. If you discover misuse of your art image on the Pinterest site, complete and submit the Pinterest copyright infringement form—you will find it here: http://pinterest.com/about/copyright/dmca/

Chime.In, the New Social Media

Chime.in

Image by 만박 via Flickr

The new social media site still in Beta testing, Chime.In, has been described as combining the features of Twitter, Reddit voting and Blogging. I just joined. The layout is like Facebook but with newsrooms like Digg recently added. Another thing I noticed when signing up, the list of interests to select from had Art on the list! Most sites lump art in with *lifestyle* or *entertainment.* Does that mean the site is a good one for artists? It is free and another place to promote your website and art events.

@Artozon

Artozon = Art on Amazon

Follow @Artozon on Twitter–new twitter account with over 1,600 followers already! Join in. We follow all who follow @Artozon ! Retweet one of ours and we Retweet one of yours in return.

Katherine Hepburn & 1940 LaSalle, by Chris Osborne

Better Facebook Free Add-On Expansion


Last week I created a new Facebook fan page for my e-commerce store, and wanted to invite all of my 2500+ Facebook friends to *like* my new fan page. With the current Facebook set-up, that would take about one full hour of check-boxing to get that accomplished. When I mentioned to a friend the amount of time it would take, he said Better Facebook would allow me to send the invitations with one click.

I did not want to mess around with something complicated, so when I installed the Better Facebook add-on app, and it was oh so easy, it seemed almost too good to be true. The App did everything for me. When one of my Facebook friends added a new post to their Tumblr blog, a new *Tumblr* tab automatically appeared on my Facebook page alerting me to the new post. With one click I viewed the post in Tumblr and with one-click returned to my Facebook page.

Right now, on my Facebook page, in addition to the Tumblr tab I have a Twitter tab where I can view a list of the 25 recent tweets from Facebook friends. Each tweet in the list has a one-click button to *Like* *Comment* or *reply.* When I click on *reply* it took me directly to my Twitter home page where I wrote a Twitter update, tweeted it, then return to my Facebook page with one click.

There are so many great features to Better Facebook that I began to wonder how the developer could have come up with so many ideas for one app. When I contacted Better Facebook author Matt Kruse, he told me that he listens to what users want. “I have received a ton of suggestions from users at Better Facebook Users Voice and I will go through that when working on the next version, so I can incorporate some of the requests that users voted up the most,” he said.

Better Facebook author, Matt Kruse

Matt Kruse is at work on the next major release of Better Facebook (version 6), that “will be an improved filters interface that is much easier to understand and use, and easier to use Options interface, and User Interface touch-ups so Better Facebook blends more seemlessly into the Facebook interface,” he described.

Creator Matt Kruse started working on this app in 2009, and continues to offer it as a free download. He is also at work on a redesign for his Better Facebook download site, with a new color scheme, and a new look.  Matt has also written a number of iGoogle Gadgets and a free script called Better iGoogle



Article first published as The Better Facebook App on Technorati.

Like this Fan Page

Marilyn & her 1955 Lincoln, by Chris Osborne

Marilyn is there–on the new Facebook fan page for the Amazon Artist Store.

To *Like*  the fan page for the Transmedia Artist Amazon Pro Store click here.

So far, I have added a great new e-commerce storefront to the fan page. Not the free kind with the tiny tumbnail images, but one I subscribe to, that has a large *buy* button on each item and large images.

I set up a new Twitter account @Artozon (Art on Amazon), then I added an app that brought my Twitter feed to the new store fan page.

Around and around it goes, and will shall see what comes out of it all!

Like my fan page and I will like your fan page! If you are an artist interested in selling in the store, fan the page for more information.

New Facebook Group: Ebay, stop sellers who blatantly rip off artists!

The satellite office campus of eBay in the Nor...

Image via Wikipedia

Ebay, stop sellers who blatantly rip off artists!, an open Facebook group started by artist Paul Richmond after he discovered copies of his paintings selling on Ebay. You can read about Paul’s discovery and how he fought back, in the article, Ebay Rip-Off Artist Caught With His Pants Down, first published on Technorati: http://technorati.com/lifestyle/article/ebay-rip-off-artist-caught-with/

650 artists members of this Facebook group have instructive stories to tell.

Join the group, via this link: https://www.facebook.com/groups/142666389104260/

Short Story, The Waiting Room– based on my travels in China

I typed my short story, The Waiting Room, from my contributors’ copy of the now defunct print magazine Clamor (with a C), that published it in 2005, along with an illustration. I submitted the story  to Yahoo!

The short story is set in a foreigners waiting room the Beijing train station. Here is the Yahoo! link:

http://www.associatedcontent.com/article/8087075/the_waiting_room.html

If you like my story, share it on on Facebook, Twitter and any other social networks you use.  Bookmark it on sites like Reddit, Digg and StumbleUpon–using the buttons below.

Thanks!

What to Tweet about?

I have three Twitter accounts:

http://www.Twitter.com/MarieKazalia

http://www.Twitter.com/Transmediartist

http://www.Twitter.com/TransArtGuide

but I have only recently begun to become intentionally active on Twitter.

Two years ago, when I searched the word *artist* on Twitter the list contained about 300 artists. Today, the number of artists using Twitter is in the thousands to hundreds of thousands with lots more artists joining Twitter all the time.

If you have a Twitter account then you understand how easy it is to make connections on Twitter. Do you know how to specifically find and connect with art professionals, who can help your career, on Twitter? Would you like to follow hundreds of art curators, art collectors, art magazine editors, art journalist, art business professionals,art print publishers, art gallerists, art consultants, art agents, art funders, art non-profits, artists, art agencies, art sponsors, interior designers and others who buy art for their clients?  Do searches on keywords in Tweets and Twitter profiles to find them. I know this may seem obvious, yet it takes some effort to make this work well. Also, click the *Who to Follow* button at the top of your Twitter page, on a regular basis, for suggestions.

Tweetdeck makes searches easy. Just now, I found the popular arts Twitter account @ArtAnorak ,and viewed their lists, where I found an *arts_business/Artjournalist* list that I added as a new column in my Tweetdeck to follow the Tweets in that list more closely.  I’m no expert on using Twitter or Tweetdeck. I tried TweetDeck two years ago and found it just a little too plugged in, if you know what I mean. I recently installed Tweetdeck again and now I see it that has many new features. Today, on Tweetdeck, in my *recommends* list, there were several listings of those who had Retweeted (RT) some of my Tweets. I missed those RTs on the Twitter site but Tweetdeck tracked them for me. I made a point of following all those who had Retweeted my Tweets. Also, Retweets mean that Twitter is working for me. It’s kind of fun to send bits of information out there and track them to see what others do with the bits. For me it exciting to see Retweets of my new e-book, that I am promoting,– here is the Link to my e-book: http://bit.ly/TransArt

Click the little cloud icon at the bottom of a Tweetdeck column to track Twitter Trends. Set up continuous Keyword searches in Tweetdeck by clicking on the wrench icon at upper right (for settings), then clicking on *Global Filter* and adding your keywords–it’s that simple.

Once you’ve begun using Twitter and have built a list of Twitter followers you’ll want to keep them interested with lots of great content in your Tweets. This may require some warming up. One Twitter expert, who wrote one of the first books on using Twitter, advised that only 10% of your Tweets should be self-promotional. As a visual artist, you are your brand, so, all your Tweets will educate others about you and about your art and/or  Tell your story in some way. So, I think that it may be impossible for a visual artist to do a 10%/90% split in their Tweeter self-promotion. That’s my opinion and I’d like to hear what others have to say.

Today, I Tweeted the PR Success story of how I connected with artist Trevor Jones when he selected me as a winner of one of his drawings (on Facebook). Then I wrote and published an article about him on Yahoo!  The article, published as an exclusive just a couple of days ago, has been read by hundreds already. (Link to article: http://bit.ly/kPGe46 ). Since Trevor Jones is a Canadian artist (living in Scotland), I am hoping that Yahoo! Canada will also pick up the article. (One thing can lead to another, and that happens on Twitter too. It’s easy to tie Twitter and Facebook together–Tweets can be automated to appear on Facebook, or, Facebook status lines can be set to automatically feed into your Twitter account.)

Artists, in your Tweets on Twitter, try *Telling the Story of how* –how you got the exhibit, how you made the sale, how your friend got his/her show (cross-promote). Tell the Story of How you learned a certain technique. How you set up your studio. How you came to live and work where you are now. There are lots of  possibilities. If you keep those two broad themes in mind—Educate others about yourself, and, Tell the story of how…—you will find that you come up with lots to write about in your Tweets.

Others goal on Twitter include–making your Tweets memorable, catchy, and to the point.

Some things not to do on Twitter: I often see Tweets using quotes by famous people–and many on Twitter find quotes to be lame content, unless really relevant to a current life event in some way.

Also, saying Good morning every day on Twitter, and then good-night at the end of the day every evening is not very exciting or inventive and has already been overused by many and may cause others to unfollow you.

If you have Tips and Advice on ways to use Twitter ( or not use), or what to Tweet (or not Tweet) about, please share in a comment below.

First Facebook Film–Him, Her and Them

Him, Her and Them, is a Facebook film–the first of its kind. The film will be distributed and viewed on Facebook, and will also connect with the various social networking hooks that Facebook enables (so a viewers’ social graph will change their film experience).
Mike Knowlton and his production company just released the film trailer for Him, Her and Them–watch it here:
Here are a few other links:
The Facebook Page (where the film will live):
Mike Knowlton’s Production Blog:
Please follow on Facebook or consider sharing it.

non-lucrative artworks

Why I create ephemeral, non-lucrative artworks

by Marcy B. Freedman

I have been an artist for a long time.  Paintings, collages, photographs and small sculptures fill my home and my studio.  Examples of my work have been shown in more than 250 exhibitions around the country, and many pieces are now included in private and corporate collections.  All in all, it has been a gratifying experience to create each and every one of these artworks.

However, during the last decade or so, my attention has been pulled in other directions.  Video and performance art have become my preferred forms of expression.  And within the realm of performance art, I have begun to narrow my focus: I now work almost exclusively on performances that allow me to engage with members of the public in one-on-one, face-to-face encounters.  Why have I become so involved with this ephemeral, non-lucrative form of interactive art?  I shall provide a few answers.

First of all, I should explain that I have never made art for the sake of selling it.  This is not to say that I am not pleased when someone wants to buy something that I have created.  On the contrary, it is very satisfying to think of my art in the care of someone who will, hopefully, be enriched by its presence.  However, I have never been able to create something with a future “consumer” in mind.  As corny as it may sound, I make the art that I am driven to make – driven by some inner compulsion to express something.  I never worry about the marketability of my creations.
Secondly, I don’t want to make artworks that I already know how to make.  I want to go into unknown territory each time I undertake a project.  (Indeed, one of my earliest solo shows was entitled, “No map.  No compass. No problem!”)  Consequently, staging performances that involve members of the public is perfect for me:  I never know what to expect, as each encounter is different from all other encounters.

Finally, there is an aspect of contemporary life that has inspired and perpetuated my interest in creating artworks that involve person-to-person interactions.  Specifically, I want to take a stand against indirect forms of communication – texting, email, social networks, etc.  These electronic mediums are flawed, because the communicating parties cannot see and hear one another.  This means that useful signals, such as body language and vocal intonations are absent from the encounter.  Not only does such a situation pave the way for misunderstanding, it diminishes the interaction:  the energy, the force, the spark that passes between live human beings is missing.  Consequently, I want to use my art to promote an old-fashioned form of communication: meeting with people in real time and real space.

Now, one might ask why my interest in direct communication is manifest in my art practice.  After all, I could continue making traditional tangible artworks, while spending my free time conversing directly with people.  Truth be told, I don’t want to have free time.  I want to spend as much time as possible making art – art that matters to me, and perhaps, to others.  And so, I will continue to use my art to combat the growing tendency of people to immerse themselves in a world of virtual connections.  I will reach out to those people, offering them a chance to experience an art form that connects them directly to another person.  In so doing, I will, at the very least, have the opportunity to experience the richness of social intercourse, myself.

Below is an image from a recent interactive performance entitled “Everything You Always Wanted to Know About Contemporary Art (But Were Afraid to Ask)”

 

 

For Subscribers and readers

As founder and solo contributor to this blog, expanding is a constant consideration. Very recently I submitted an application with a large design firm for Pro Bono redesign of this site. Also,upon invitation I started an Affinity group at Idealist.org, where I have also posted a request for an intern and content contributors.

I plan to begin featuring exhibition news from my blog subscribers. All blog subscribers, and those interested in the content of this blog, are welcome to submit news, links, ideas, suggestion or comments to me for consideration–   via email to: mariekazzaz@embarqmail.com

Within the next few days I will begin a weekly update of my Kickstarter project, which will continue for 4 more weeks. The information should be relevant and beneficial to the artist readers of this blog who may also be seeking funding and increased networking opportunities.

If you have benefited from the content of Artist Marketing Resources blog I ask that you also support my Kickstarter project by contributing $1. or more.

Here is the project link–

http://www.kickstarter.com/projects/2146291558/painting-series-to-completion

Sharing this link on Twitter, Facebook, Digg, etc will help too.

Best wishes for a productive day!

Marie Kazalia