Self-Promotion Using Rubber Stamps! How easy!

My article about a clever campaign using rubber stamps that I wrote about for Technorati news was published last night as an exclusive. So I can’t repost the article here.

But you can read my article Ben Cohen’s Stamp Stampede: “Money’s Not Speech, Corporations Aren’t People!”

 on Technorati. It is a fun campaign with free ice cream and a fun and yes, legal money stamping campaign to spread the word!

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Artists: Inside Info On How You Can Influence Online Arts Content

English: Screen Capture of article of front pa...

English: Screen Capture of article of front page of Yahoo! (Photo credit: Wikipedia)

I’m going to tell you how I get paid for the articles I write and publish. The purpose of this blog post is not to tell you how I get paid. Even though I do that. The purpose of this post is to let you know that you have more control over online content than you think!

How can you exert control over online content?

If you’re like me, you’ve signed up to receive notices in your email inbox or RSS feed when your favorite online authors publish new articles on such sites as Mashable, Huffington Post Arts, Yahoo! Movies, and many others.

You may wonder how authors are paid for their ideas and time researching and writing these articles. The answer may surprise you!

As contributing writer for both Yahoo! and Technorati News I am paid a dollar amount each time someone clicks on a link within my published articles. Those clicks represent my click-through rate.

Who pays me?

Yahoo! pays based on click-through-rate on links within my Yahoo! articles. I also receive a much lesser amount based on the total number of reader views that my article receives. Yahoo! deposits payments into my PayPal account. Yahoo! also provides extensive analytics so I can track my readership and earnings, and via those stats I can easily see what articles and article topics are the most popular and what links receive the most clicks. (Of course I want to get paid for my work, so I consider these stats when planning future articles).

Technorati news has a similar set-up. Since they are closely linked to Google–with all Technorati news articles feeding into Google news–Google pays me. Google pays varying amounts for each click on links within my published Technorati news articles. I track those clicks, readership numbers, and payment amounts per article via my Google AdSense account. (Again, the more success an article brings the more l will want to write on that topic in future articles and promote those articles enthusiastically).

So you are probably thinking that for each article authors must receive hundreds or even thousands of dollars in total clicks–but that is just not the case!

While hundreds or even thousands of readers may read any given article online, the number of clicks on links within an article is generally quite low. This is frustrating to all authors of online articles–even top authors! “We all have that problem,” one top author told me when I asked about improving click-through rates.

Why do hundreds of people read online articles without clicking on those internal links? This phenomenon is something that many experts have analyzed and written about in numerous articles on click-through-rates. This payment structure I have described is why you often see sensationalized,  rather silly or limited value content online—the authors are hoping to find a gimmick that will make their content a hit so that it will go viral and they will receive a large number of click-throughs and high total payment.

So what does this mean to you?

Think about it. Now you better understand the secret to exerting control over what gets published online!  

If you have favorite online authors you’d like to keep around and support, then thoroughly review their articles and click on those article links of interest to see where they go! Share the articles you like best with others via email. Use the share features to post articles to Facebook, Twitter, Google+, Pinterest and other social media site and include comments on why you like the article. You are exerting control over online content with each click and share. With each click you are paying those authors who provide the information you like and value. Your clicks bring attention to those articles, and attention both to the authors and the content subjects.  Remember, Google is watching and analyzing those stats you generate when you click. Google pays authors for each click, so you can be sure that they pay attention to where their money goes. It’s easy to let Google know what you like and value with each click.

You the reader have more control over online content than you think! If you want Google to place more value on art related content then support those authors who write on the arts by clicking on those internal article links and sharing those articles widely.

Want more online articles on your own artworks published?

Authors of articles value a well written press release that provides the full details and includes jpeg images. ( I am glad to receive these from artists.) Now that you know that most authors of online articles do not receive an hourly rate of pay, you understand how important it is for you to provide full details in your press releases and keep your website Newsroom up to date.

One artist, who didn’t even have a blog or website, once told me–“you can go around and search the web for information about me”, when I asked him for a press release.  WRONG! If you don’t have time to write a press release, I don’t have free time to do that for you, and neither do other authors of online content. If you want to become the subject of more online articles, get more exposure and visibility for your art, then it is up to you to organize,  present and provide your information.

Artists and Arts Organizations may send their press releases to me, Marie Kazalia, via email, at: MarieKazalia@gmail.com

SAMPLE ARTICLE: Here is the link to one of my recently published Technorati articles containing artist news.

Naive Emerging Artists Operating on Assumption + Attitude

Sunday News after the Passing

Image by topgold via Flickr

Some emerging artists maintain a fantasy that someone will search the web for details and put together news about them. They may even expect this and assume that is how things will happen for them. When asked for a press release or if they have a news room, in comes the attitude! They don’t have time, don’t want to “sell out”(!?) or “become corporate”(!?).

Guess what?! Your good friend, spouse, partner or a paid assistant might search the web about you and put together a news room for you but why would a news writers do all that work for free? If you want press coverage–whether an article published in a traditional print newspaper or magazine, or an online article by a contributing writer for Yahoo! or Technorati news or for a blog, then you will need to provide lots of new and up-to-date information to the writer!

Become a Press Friendly Artist (article details news rooms and why you should have one and how to get a news room).

Another assumption some emerging artists make is that news writers rehashing old content found online and turn that into an article. Wrong! Guess what news writers need? News! That news may be your exhibit, open studio, new CD or DVD, your new book, the competition you won, your fascinating art-making technique, a new project, a new website community,a new shop, a new product, etc.

Any news article writer appreciates receiving a press release! All your details should be in a press release. (It is far too time consuming for the writer of any article to track down details about an artist! It is unrealistic to ask them to do so). Send your press release so the writer can formulate and ask questions from the information in the press release.  If you have news you should write a press release and send it out to all appropriate contacts. If you send out a press release it is likely that you will get an article published about your art that will bring you valuable exposure, attention, and increased sales.

Artists On Amazon Articles

Wave, William Phelps Montgomery

A new VASA blog post on the digital fine artist William Phelps Montgomery, and a Technorati news article on Chris Osborne’s paintings of Stars and Cars, both feature artists who sell their art on Amazon.com.

William Phelps Montgomery’s digital fine art Lambda print laminated to plexiglass, Untitled #20   and the limited edition poster Jimi Hendrix & His 1969 Corvette Stingray by Chris Osborne, are just two of dozens of artworks priced from $30.00 to $3,000.00USD that are available in the Transmedia Artist Amazon Pro Store.

Stars and Cars: Jimi Hendrix with His Corvette Stingray, Paul Newman with His Racing Datsun, Steve McQueen and the Bullit Mustang

Chris Osborne’s painting Paul Newman & #33 Bob Sharp Racing Datsun at Lime Rock Park will be featured in the next issue of Hemmings Sports & Exotic Car magazine.

Chris Osborne’s stars and cars art has been featured in other Hemmings magazines, including Hemmings Classic Car and Hemmings Muscle Machines.

      Chris Osborne in front of her painting James Dean and 1947 Mercury

Artist Chris Osborne has had many associations with the celebrities she paints, such as Bo Diddley, Steve McQueen, Paul Newman, and Jimi Hendrix.

Bo Diddley and his ’57 Chevy, by Chris Osborne

Bo Diddley

Chris Osborne developed her idea to paint portraits of celebrities with their cars after a 1988 photo shoot with Bo Diddley at a rehearsal studio in New York City.  Because of her friendship with Deb Hastings, Bo Diddley’s bass player, Osborne had many opportunities to hang out with the band. Eventually Osborne asked Bo Diddley if she could take some photos of him for a painted portrait.  “He sat on a couch, holding his guitar in various ways. The photos were terrific,” she said. “As I browsed through them later I happened to read an article in a magazine that mentioned he had owned a 1957 Chevy back in the late 50’s early 60’s. He hauled the band equipment around in it as he toured in the early days. I was aware that the ’57 Chevy was a very significant car in automotive design history and thought it would be fun to paint him with one.  Bo was living in Florida at the time and I created the scene in reference to that.”

          Steve McQueen & 1968 Mustang GT, by Chris Osborne

Steve McQueen

In 1972 , Chris Osborne shared a Malibu beach house with her college friend Herb Ritts who would later become a top fashion and celebrity photographer. Ritts had grown up next door to the McQueen’s in Brentwood. One Sunday afternoon in Malibu, Ritts asked Osborne to take a long walk along the beach to visit friends up the coast.  “It was one of those sunny Southern California days at the Pacific Ocean, a great day to walk barefoot in the sand, just gorgeous to behold for this New England girl.  I’ll never forget approaching the house, knocking on the door, and Steve McQueen invited us in. Herb had kept it a surprise. Steve offered us a cocktail, and the men, along with young Chad (Steve’s son) went swimming, while Ali McGraw and I sat on the sand talking about art,” recalled Osborne.

Years later, as Chris Osborne developed an interest in portraits and the design elements of cars for her paintings, Steve McQueen and his Bullit Mustang became one of her subjects.  “Some people have asked me if during that visit I went to see the cars in his garage and I regret to say it wasn’t something I thought of on that day,” Osborne related.

Chris Osborne was delighted when Matt Stone, editor of Motor Trend magazine, asked to use her painting of Steve McQueen as the frontispiece to his book McQueen’s Machines: The Cars and Bikes of a Hollywood Icon.

“Matt Stone told me that when he and Chad do car events in California they sign copies of the book on “my” painting page,” said Osborne.

The original 30 x 46 inch acrylic painting of Jimi Hendrix and his 1969 Corvette Stingray was created by nationally award winning artist Chris Osborne and featured in a two page spread in Guitar Player magazine.

Jimi Hendrix

“The more facts I can gather when creating a painting, the more exciting it is for me,” said Chris Osborne. For her painting  Jimi Hendrix and his 1969 Corvette Stingray, Osborne added elements from her research, including the  his Fender Stratocaster, also known as the Jimi Hendrix Woodstock Guitar complete with Woodstock guitar strap.

“I placed Jimi and the car at the lovely Ashokan Reservoir at the foot of the Catskills near his house,” Osborne explained. “To add to the narrative quality of the painting, I read all of his song lyrics and I was drawn to some visual items that could be woven in, such as a line from Voodoo Chile: “set me on an eagle’s wing” and a line in Little Wing: “butterflies and zebras”.  This gave me an opportunity to make references in paint to the poetic nature of the musician.   And, by the way, I saw a bald eagle over Route 28 on my way to photograph the reservoir!”

First published on Technorati news: Stars and Cars: Jimi Hendrix with his Corvette Stringray, Paul Newman with His Racing Datsun, Steve McQueen and the Bullit Mustang, and Bo Diddley and a 1957 Chevy, by Marie Kazalia http://technorati.com/entertainment/celebrity/article/stars-and-cars-jimi-hendrix-with/

 

Latest Technorati Article and a glitch

R. Weis Excitable Audible Album Cover

Pittsburgh, Pennsylvania, USA, sound artist R. Weis sent me his latest CD. After I listened to it, he sent his press release, and the jpegs of himself and his CD album cover I requested for my Technorati article.

I wrote my article and submitted it to Technorati news editors around midnight, expecting morning publication. The next morning the notice oddly absent. As the day progressed, I received no notice that my article had gone live. That afternoon, R. Weis emailed thanking me for the article. I hadn’t even known it had been published! I found my article and the noticed it had been published at 9:28 a.m., yet I had not received the automated email notice of publication.  I contacted the Technorati editors and received an immediate reply that they had experienced a glitch of two that morning.

Here is the article:

Sound Artist R. Weis Makes Music From Everyday Objects On New  EXCITABLE AUDIBLE CD

by Marie Kazalia for Technorati news

How I Got a $100+ Google AdWords Giftcard

Front of The New 100 dollar bill

Image via Wikipedia

Yesterday, I began setting up a Google AdWords ad campaign for my Amazon store, with ads for each art work listed. I used  a $100.00 gift card to start.

When I entered the Gift Card code I received a balance $105.00 to use for my pay-per-click ads.

Google sent the gift card to me after I completed a video course in how to use AdWords to create pay-per-click ads. Complete the course and Google will send a $100. gift card to you a couple of weeks later.

To go to the Google video course, click the hyperlinked green work *ENGAGE*  in my article first published by Technorati news.

More on Hollywood Film You Can Have a Part In

This Guitar Player movie news is snowballing. I connected with the filmmaker this morning, and he sent me lots of images to use in my article for Technorati news.

Here is the link to the article I wrote this morning, published a couple of hours later:

Article first published as How Audio Description Gives Blind “Viewers” Access to Movies, Live Dance and Museum Exhibitions on Technorati.

OPPS  that’s not the  LINK!!!

Here is the link to Guitar Player:

Guitar Player: the Largest Crowdfunded Film Ever?: http://technorati.com/entertainment/film/article/guitar-player-the-largest-crowdfunded-film/

If you click on the hyperlink inside the article you can get your name on their website for just a $10. donation! Could be great PR!

Future updates: The filmmaker also gave me an exclusive bit of information, and said he will send some pics at a future date.

How Audio Description Gives Blind *Viewers* Access to Movies, Live Dance and Museum Exhibitions, by Marie Kazalia

pictograms used by the United States National ...

Image via Wikipedia

How do the 25 million Americans who are blind or have low vision “see” a live dance performance, or experience a museum exhibition, or a movie?

According to Joel Snyder, in his recent Webinar, Audio Description, or AD, makes the arts accessible to audience members who are blind or have low vision. Snyder described AD as “a literary art form, a type of poetry–a haiku. Using as few words as possible, describers offer a verbal version of the visual–the visual is made verbal, and aural, and oral.”

For television or movies, an audio describer views and writes descriptions of the action and visuals, timed to be heard by the blind viewer between the lines of dialog and sound effects. The written descriptions are then recorded by voice over talent on an auxiliary sound track.

“For live performances, audience members who are blind or have limited vision use headset receivers to listen to a live describer reading program notes and describing sets and costumes before the show, then relaying the action (during pauses between dialogue) throughout the performance,” Snyder wrote in his article, AD-Listening to Movement, Joel Snyder, The International Journal of the Arts in Society.

Snyder began working with Audio Description 30 years ago, providing AD for performing arts groups, schools, museums, libraries.

“I often work with arts access for people with various difficulties,” Snyder stated, further explaining that his principal area of expertise is Audio Description. “Over 30 states and about 30 countries now have Audio Description,” according to Snyder, who calls for more audio options on DVDs for movies.

In his webinar presentation, Snyder spoke of how the motto of an Audio Describer is: “what you see is what you say”. In that the importance of vivid descriptions for allows listeners to form mental images and create their own meaning from the specific words used. AD should avoid interpretation. Rather than just telling what someone is doing in a movie, for instance, the AD track should describe how they are doing it. For instance, in many movies a film character may walk, yet the word walk does not convey the same information as the image of the person walking. So the describer must analyze expressive qualities, attitudes and movements of the character walking in the film.

For AD narration of a live dance piece, much is “unsaid in order to focus on communicating mood, theme and choreographic structure, while leaving aural space for the impact of the musical score,”  Snyder wrote.

Article first published as How Audio Description Gives Blind “Viewers” Access to Movies, Live Dance and Museum Exhibitions on Technorati.

5-1 Rule for Social Media

function \frac{z^3}{z^5-1} in the complex plane

Image via Wikipedia

The 5-1 Rule of self-promotion—  That is, cross-promote other artists and share valuable information five  times (5 tweets, 5 comments, 5 posts) before you promote  your own art or services.

An early book on how to use Twitter, by Steve Weber, states a 10-1 rule for tweets. But I think that with 10-1,that is, if every ten tweets are about someone else before tweeting about yourself, then your identity could get lost, and could even confuse followers.

The 5-1 rule makes more sense, IMO.

This week, on this blog, I think I have approximated the 5-1 rule by posting about 2 Technorati articles on artists, offering artists an article on their own art (via a contact form), and providing options for artists to sell on Amazon dot com in the new Transmedia Artist Amazon Store. For the 5th item, I’m letting all my readers know that they can sign-up to my newsletter to receive a list of 12+ great top sites where artists can submit their art for features and increased exposure.   My newsletter  is already written and waiting in AWeber for a Sunday July 7th, 10:30 a.m. send-out. Sign-up now to receive the list of 12+ top sites to submit your art, by going to the Transmedia Artist Marketing site, and completing the easy to find newsletter sign-up form on the right side of the home page, here: http://Transmediartistmarketing.org/wordpress

Andy Mars Altered Reality Photo Art

Lake Side Publishing House, by Lovejoy & Foster

Image via Wikipedia

This is my latest Technorati article– published this morning–

Article first published as Andy Mars: Altered Reality Photo-Art on Technorati.

I enjoyed working with Andy Mars for the article on a series of subway distortion photographs she creatively turned into original one-of-a-kind artworks as well as a self-published book project.