Feature Articles on Artists: How To Get Your Art Featured

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Artist Marketing Resources announced the launch of the new ArtWorld Community magazine last week, with Marie Kazalia and Keith McFarlane as co-editors. The first week, both Keith and I have received requests from several artists wishing to be featured in articles.

With all the interest, I’ve begun looking at articles I’ve written on artists and published 3 and 4 years ago–many published in the Yahoo! contributor network, by Technorati News, and on the VASA New York blog, as well as this blog.  One of these early articles I wrote on  R. WEIS – titled Compositions of Manipulated Sound ( read it here) with the artist sending me his sound art CDs so that I could listen to his work. I don’t recall which came first, but I wrote a second article on a Cleveland based Artist Who Uses Sound Chris Kulcar here, with lots of videos of this young artist’s performances included in the article.

My article on painter Chris Osborne’s  Stars and Cars series, including Jimi Hendrix with His Corvette Stingray, Paul Newman with His Racing Datsun, Steve McQueen and the Bullit Mustang here, brought interest due to the subject matter of vintage cars and celebrities depicted in the paintings.

I also wrote a timely article on the efforts of the Artist Power Bank in Tokyo along with American artist Alicia Bay Laurel’s Fund-Raising for Japan’s earthquake disaster relief here. Alicia Bay Laurel’s success goes back to the 1960’s with the publication of her artist book still in print and available today and popular in Japan.

When I wrote my article on Canadian Artist in Scotland – Trevor Jones here, I learned about his research into color and sound theory and his use of music in his art. (Trevor also sent me two of his drawings as gifts!).

I wrote and published the first article on photographic artist Ventiko (here) who has since been feature in print in Interview Magazine!  Ventiko is an extraordinary photographic artist who creates images that look like Renaissance oil paintings.

These are just a select few early articles on artists featured on Artist Marketing Resources. At least one of these artists recently contacted me requesting that I write a new article on his latest work for the ArtWorld Community magazine.

As editor, I am seeking complete articles with images, ready to publish. As feature writer, I offer options to artists here.

More recently, Artist Marketing Resources has featured articles on a wide variety of painters, from Paul Rooms in New York, to Texas cowboy artist J.R. Smith, as well as Jay Burton’s sensual photographic art (here)– just to name a few.

 

 

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I won a free shirt from Sarkhead street art graffiti t-shirts

Street Art, Graffiti, New York

Image by racoles via Flickr

When I visited my Facebook page today, I was surprised to find  this message:

hey Marie, you’ve won a free shirt from http://Sarkhead.com/. let us know which one you want and what size. 
Head Sark via Mookie, celebrity spokescat for Sarkhead

Great, I get my pick of all the shirts there–retailing at $59. each.

This is a good promotional tool. I posted a notice to Facebook and blogged about it. Now, I will share on Twitter, Digg, and Reddit.

A few months ago, I won a skillful pencil drawing from artist Trevor Jones, which led me to write an article about him for Yahoo!

A give-away is a great way to promote. Artists have lots of options and ways to do this. It doesn’t have to be a $59. shirt or a pencil drawing potentially worth hundreds. I’ve exchanged artist cards and postcards with artists I’ve met on Facebook. The point is to connect, share, get some energy going, get your name and art out there–which is priceless PR.

What to Tweet about?

I have three Twitter accounts:

http://www.Twitter.com/MarieKazalia

http://www.Twitter.com/Transmediartist

http://www.Twitter.com/TransArtGuide

but I have only recently begun to become intentionally active on Twitter.

Two years ago, when I searched the word *artist* on Twitter the list contained about 300 artists. Today, the number of artists using Twitter is in the thousands to hundreds of thousands with lots more artists joining Twitter all the time.

If you have a Twitter account then you understand how easy it is to make connections on Twitter. Do you know how to specifically find and connect with art professionals, who can help your career, on Twitter? Would you like to follow hundreds of art curators, art collectors, art magazine editors, art journalist, art business professionals,art print publishers, art gallerists, art consultants, art agents, art funders, art non-profits, artists, art agencies, art sponsors, interior designers and others who buy art for their clients?  Do searches on keywords in Tweets and Twitter profiles to find them. I know this may seem obvious, yet it takes some effort to make this work well. Also, click the *Who to Follow* button at the top of your Twitter page, on a regular basis, for suggestions.

Tweetdeck makes searches easy. Just now, I found the popular arts Twitter account @ArtAnorak ,and viewed their lists, where I found an *arts_business/Artjournalist* list that I added as a new column in my Tweetdeck to follow the Tweets in that list more closely.  I’m no expert on using Twitter or Tweetdeck. I tried TweetDeck two years ago and found it just a little too plugged in, if you know what I mean. I recently installed Tweetdeck again and now I see it that has many new features. Today, on Tweetdeck, in my *recommends* list, there were several listings of those who had Retweeted (RT) some of my Tweets. I missed those RTs on the Twitter site but Tweetdeck tracked them for me. I made a point of following all those who had Retweeted my Tweets. Also, Retweets mean that Twitter is working for me. It’s kind of fun to send bits of information out there and track them to see what others do with the bits. For me it exciting to see Retweets of my new e-book, that I am promoting,– here is the Link to my e-book: http://bit.ly/TransArt

Click the little cloud icon at the bottom of a Tweetdeck column to track Twitter Trends. Set up continuous Keyword searches in Tweetdeck by clicking on the wrench icon at upper right (for settings), then clicking on *Global Filter* and adding your keywords–it’s that simple.

Once you’ve begun using Twitter and have built a list of Twitter followers you’ll want to keep them interested with lots of great content in your Tweets. This may require some warming up. One Twitter expert, who wrote one of the first books on using Twitter, advised that only 10% of your Tweets should be self-promotional. As a visual artist, you are your brand, so, all your Tweets will educate others about you and about your art and/or  Tell your story in some way. So, I think that it may be impossible for a visual artist to do a 10%/90% split in their Tweeter self-promotion. That’s my opinion and I’d like to hear what others have to say.

Today, I Tweeted the PR Success story of how I connected with artist Trevor Jones when he selected me as a winner of one of his drawings (on Facebook). Then I wrote and published an article about him on Yahoo!  The article, published as an exclusive just a couple of days ago, has been read by hundreds already. (Link to article: http://bit.ly/kPGe46 ). Since Trevor Jones is a Canadian artist (living in Scotland), I am hoping that Yahoo! Canada will also pick up the article. (One thing can lead to another, and that happens on Twitter too. It’s easy to tie Twitter and Facebook together–Tweets can be automated to appear on Facebook, or, Facebook status lines can be set to automatically feed into your Twitter account.)

Artists, in your Tweets on Twitter, try *Telling the Story of how* –how you got the exhibit, how you made the sale, how your friend got his/her show (cross-promote). Tell the Story of How you learned a certain technique. How you set up your studio. How you came to live and work where you are now. There are lots of  possibilities. If you keep those two broad themes in mind—Educate others about yourself, and, Tell the story of how…—you will find that you come up with lots to write about in your Tweets.

Others goal on Twitter include–making your Tweets memorable, catchy, and to the point.

Some things not to do on Twitter: I often see Tweets using quotes by famous people–and many on Twitter find quotes to be lame content, unless really relevant to a current life event in some way.

Also, saying Good morning every day on Twitter, and then good-night at the end of the day every evening is not very exciting or inventive and has already been overused by many and may cause others to unfollow you.

If you have Tips and Advice on ways to use Twitter ( or not use), or what to Tweet (or not Tweet) about, please share in a comment below.

Canadian Artist in Scotland–Trevor Jones: Art is Not Just Pretty Colors

Canadian Artist in Scotland–Trevor Jones: Art is Not Just Pretty Colors

Trevor Jones recalls that as a child, in a tiny logging community in Western Canada, his grandmother told him that he would grow up to be an artist. At age twenty-six Trevor left Canada with only a backpack. During the three years he traveled throughout North America, Australia and Oceania, Europe, and Africa, he began to develop a serious interest in art.

When Trevor arrived in Scotland, he fell in love with the area and decided to  enroll in a unique five year course of study split between art history at Edinburgh University, and art studio practice in the Drawing and Painting department at Edinburgh College of Art. His intention was to emerge as an academically trained figurative painter.

In his third year at Edinburgh University, Trevor enrolled in an art history class called Primitivism in Modern Art taught by Elizabeth Cowling, a world expert on Picasso. She opened his eyes and mind, and his affinity began to shift from the representational in art to more abstract qualities, such as in the work of German Expressionists and American Abstract Expressionists. As Trevor progressed in his art history studies, he chose to specialize in the Scottish colorist and expressionist painters, especially John Bellany, Barbara Rae, Wilhelmina Barnes-Graham and Joan Eardley. “Eardley created some of the most wonderful paintings I have ever seen and yet she is not well known on the international stage,” he remarked.

Trevor Jones now holds a Master of Arts degree, with Honors, in Fine Art Drawing and Painting. He paints abstractly and teaches figurative drawing and painting at the private Leith School of Art in Scotland.

“My art is not just pretty colors,” Trevor Jones stated. Yet he does not consider himself “an art elitist”, adding that “if someone likes one of my paintings because they love the colors, I’m happy too.”

Inspiration for Trevor’s abstract paintings also includes his fascination with color psychology–such facts as, that the color red, when viewed, increases one’s heart rate, while the color blue has the opposite effect. “When taking into consideration that how one perceives color is hugely impacted by cultural factors and language, one discovers that the phenomenon of color is exceptionally complicated,” Trevor stated.

His color studies have also included the paintings of Kandinsky, Klee, Roy de Maistre, ( an early 20th century Australian painter who developed a color wheel that directly relates to the notes of the musical scale), as well as, the color theory and music of composer Alexander Scriabin, who was also fascinated with the sensory link between music and color. Wikipedia

In his studio, Trevor Jones begins with a “combination of feeling and color science.” He listens to a music track over and over on his iPod as he paints with a color music code, such as in his recent work titled Harry’s in Heaven, a large mixed media painting in sage green, with orange, blue and violet areas–colors that represent the notes G and C in de Maistre’s color music code.

Trevor does not experience color synaesthesia, as if to see a specific color when he hears a musical note, but he does experience a “movement of shapes,” when listening to music as he paints, that materialize in his painting through mark-making, patterns, and brushstrokes.

“I have absolutely no preconceived idea of how a painting will turn out. I begin working with the media; reacting to it, shifting it, engaging, responding, continuing to push paint around until something happens for me visually,” he described.

He will work on 2 to 15 paintings at once, in various sizes–”all on 6mm board that will stand up to the physical painting, scraping into it or scratching it off,” in a” love-hate relationship” with his artwork that he finds stressful and all-consuming, but which also gives him pleasure and an immense feeling of satisfaction.

“The length of time I work on a painting can take weeks or even months until the paint and other media has been layered over and scraped off many, many times. It’s not the most efficient way of working, as I really have no idea how long a painting will take, but it’s the only way that feels right to me. None of my paintings come out quickly, even though they all are, to some extent, spontaneous. I know that I will have to destroy a piece many times before I finally find what I’m looking for. It’s the same in life – if you don’t take risks, if you’re not willing to jump in feet first, you’ll never find out how far you can actually push yourself. You’ll never find out what you can really achieve. ”

Trevor Jones’ upcoming gallery exhibition, Poem of Ecstasy, will contain his abstract paintings that are each a direct interpretation of a particular contemporary Scottish song–music easy enough for the artist to have broken down into chord progressions and then color coded.  In his previous two exhibitions, Synaesthesia I and Synaesthesia II, the gallery had MP3 players with all the songs that Trevor had listened to while creating his paintings, available to gallery goers to listen to while viewing each work. “The paintings were titled after the song, so the viewer could easily skip to the relevant song for each painting they were looking at. Although many people really liked this, as abstract painting can be inaccessible to a lot of people, there were others who felt they preferred the paintings without the music. Everyone’s different,” Trevor stated.

“I only graduated a couple years ago as a mature student but everything is coming together with regards to my artwork, my reputation, my teaching, and my success as an artist. My long term dream is to be living on the Italian island of Sardinia (where I’ve spent a lot of time over the years) painting. Most likely I’ll set up a painting package holiday program to run peak season and then the other seven months of the year I’ll paint towards my international exhibitions and travel the world. La dolce vita! “

Trevor Jones’ website:   www.trevorjonesart.com
Trevor Jones’ Blog: www.trevorjonesart.blogspot.com