Released this month, Art Marketing Basics is an e-book guide for visual artists new to the idea of showing and selling their art online. In ten steps, this 44 page downloadable e-book will help artists get started sharing their art and building an online presence.
As the author Linda Rosso says in her introduction —
“…this e-book will show you how to treat art as a business and still stay creative!”
From hobbyists and genre painters reiterating past isms, to more professional and contemporary practitioners, the first steps for any artist is to create quality photographs of their artwork. This e-book covers the basics of set-up, shooting, cropping and sizing images, and labeling and filing jpegs for easy retrieval.
Once you have your images, go to Step #2: Create an online gallery.
One of the advantages of any e-book is the ease of linking. The author of this e-book, who is also a landscape painter, provides clickable links to three free online portfolio sites where artists can gain visibility and make sales.
In Step #3 she recommends several companies that specialize in providing websites for artists. In Step #4 she tells you how to add more advanced features to your site, such as automated phone calling and buy buttons, ways to accept credit card payments from buyers, as well as and how-to make your website Smartphone and iPad accessible.
Once you have your free or paid portfolio site set up you are ready to advance to Step #4— using social media sites such as Facebook, LinkedIN and Google+ to bring visitors to your website.
The author also covers building an email contact list, creating and sending newsletters, and the importance of blogging and micro-blogging (on Twitter and Tumblr) to increase traffic to your site. Plus, how to use videos and animations to capture attention in your newsletter and on social media.
In the section headed Step #6: Get Found, the author explains the basics of SEO (Search Engine Optimization) and how to make your website “search-engine friendly.” In Step #7: Don’t Forget the Power of Print Promotion and Publicity she covers business cards, post cards—what to include on them and where to get them printed–plus, how to write a press release that will get your local newspaper to feature your artwork.
The final section, which focuses on sales in online marketplaces, provides links to a variety of print-on-demand art sales communities.