Flootie.com: Where Marketing Art Is an Art
By Dean Cameron
Artists don’t have to starve. Galleries can thrive. Art collectors can make money, not lose it. And Flootie.com is here to make it happen.
With far fewer galleries than artists in the world – and most of those in metropolitan areas – placing those finished masterpieces before the public eye can take as much effort as creating them. That’s why more artists, galleries, and collectors, are showing and selling art online– and Flootie.com leads the way.
On the cutting edge of the digital art revolution, Flootie.com uses innovative technology and inspired ideas to bring art to a growing online population of art lovers and buyers. We don’t sell art; we simply give artists, galleries, and art collectors the tools to do so. More than 11,000 page views in the last month alone says we’re doing it right.
At Flootie, we embrace the traditional artist-gallery-collector relationship that has worked well for so many years. At the same time, we reject the notion that online sales necessarily undercut gallery sales. Artists don’t have to bite the hands that feed them in order to succeed.
Artists, galleries, and art collectors need each other; each is as essential as the three legs of a stool. Flootie.com brings them together on one site, allowing visitors to browse by artist, gallery, or private collector. What’s more, when a subscriber clicks the “fan” button on an artist’s profile, we’ll notify her via email every time new works by her favorite artists appear on the site, no matter whether the artist, a gallery, or a private collector uploads them.
Finding new fans has never been easier, thanks to Flootie’s “concentric marketing” system. Like ripples in a pool, our social media network triggers thousands of shares every time we post, starting with our 10,000-plus contacts comprising arts professionals and enthusiasts. Instead of “fishing with a blindfold,” hoping someone with an interest will take our bait, we target potential buyers in an on-purpose marketing system.
Does it work? Our expanding database and ever-increasing number of visitors tells us that it does. We hear success stories all the time, too, such as the artist who had never even shown her paintings but now, two weeks after joining the Flootie.com artists’ community, she’s getting fans and emails from viewers praising her work. She’s well on her way to her first sale.
We love success stories almost as much as we love art. We’ll go the extra mile every time to help artists succeed, even offering support on the phone day and night. And we’ve got a lot of new features up our sleeve: a screensaver tool allowing fans to download and keep online photos of artworks; an art events calendar, searchable by city; an art marketing blog featuring guest posts by artist members, and more – all for $14.95 a month.
We keep our price low because we know the “starving artist” syndrome is no myth — not for now, anyway. Flootie.com aims to change that by helping artists to help themselves. We’re giving artists the tools they need to succeed, now and in the future. Why not join us today?